Looking 4 Myself

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Looking 4 Myself
Usher chronology
Versus
(2010)
Looking 4 Myself
(2012)
Hard II Love
(2016)
Singles from Looking 4 Myself
  1. "Climax"
    Released: February 22, 2012
  2. "Scream"
    Released: April 27, 2012
  3. "Lemme See"
    Released: May 8, 2012
  4. "Numb"
    Released: August 21, 2012
  5. "Dive"
    Released: August 28, 2012

Looking 4 Myself is the seventh studio album by American singer

Luke Steele and ASAP Rocky. Inspired by the electronic duo Empire of the Sun and listening to music originating from several locations, Usher intended the album to contain a more experimental sound, that remained relevant to the music of its time. Defined as "revolutionary pop" by the singer, critics noted that Looking 4 Myself is a dance-pop and R&B album that incorporates the genres pop, hip hop, electronic, Europop, and dubstep. Critic Barry Walters has noted how elements of some of its R&B songs were inspired by the emerging alternative R&B genre.[2]

The album debuted atop the US

Worldwide, it attained top-ten positions in over eight other countries including Australia, Canada, Germany and the United Kingdom.

Looking 4 Myself was supported by five singles: "

The Voice
.

Background

In 2010, Usher released his sixth studio album Raymond v. Raymond, with a mixed critical response and commercial success; the project went on to earn two Grammy Awards at the 2011 ceremony.[6][7] His follow-up record was originally rumored to be titled The Shanetance and due for release on March 23, 2012, though Usher later refuted the speculation.[8][9]

What he wanted to do [on Looking 4 Myself] was explore himself musically. He stepped outside of what was safe and normal. He wanted to make an album that expressed where he was going sonically and not just where he's been for the past 12 to 15 years. He's growing, developing, moving, shaking, and being something that's new, cultural, and that's affecting people sonically. That's kind of forcing the people to grow and elevate.

—Rico Love, Billboard[10]

While on hiatus between the release of his first

The Voice, Usher called the album "by far one of my most risky records ... I wanted to challenge myself".[12] Looking 4 Myself was chosen as the album's title as it described Usher's 'musical journey'.[11]

RCA Records CEO Peter Edge spoke to Billboard on which two specific groups they want the album to appeal to, "By the time the album is available, Usher's collective audience will have had a chance to really sample a number of songs from the album [...] the end result will be an Usher album that appeals to his earliest fans, and people who may have never listened to or owned an Usher album before."[13] Prior to the album's release, Usher was put under the management of Grace Miguel—whom he is in a relationship with—replacing Randy Phillips, who managed Usher for a short period after he split with his mother, Jonnetta Patton for a second time, in 2008.[13] The cover art and track listing for both the standard and deluxe edition of the album were revealed on May 3, 2012.[14] On June 4, 2012, 30-second snippets of each track were leaked on the internet.[15]

Production

Usher hoped to initiate a collaboration with David Guetta (pictured)

Diplo, Rico Love,

Climax". They discussed the concept throughout the song's development and how it relates to Usher's life, as Diplo "tried to help realise these lyrics and feelings."[18] After conceiving some melody lines, they wrote the song in about an hour.[18] Usher and Diplo worked on the song's production for two months, recording in studios in Los Angeles, New York, and Atlanta.[18]

Usher wanted to work with Swedish electronic dance music trio Swedish House Mafia since their joint performance at the American Music Awards in 2011.[11] The group later agreed to work with the singer, where they intended to travel to Atlanta to work on track production, writing, and to "move the ball forward."[11] Steve Angello, a member of Swedish House Mafia, told MTV News that the group hung out with Usher in Ibiza after the awards ceremony; they worked with him in Atlanta for five days.[19] They produced the final tracks "Numb", "Euphoria" and "Way to Count", with the latter not making the final cut.[11]

Usher contacted several producers and musicians who he endeavoured to, but ended up not collaborating with, including Skrillex, Calvin Harris, Afrojack, Kaskade, Little Dragon, and David Guetta. The latter had revealed to The Hollywood Reporter in May 2012 that he and Usher had worked on a "crazy" record,[11][20] though it did not appear on the album due to a scheduling conflict; rapper Ludacris was involved in the song's production.[11] English singer-songwriter Labrinth spent two studio sessions with Usher in April 2012 working on Looking 4 Myself.[21]

Composition

Usher on the red carpet in 2011

Influence and sound

Usher told

Hip-Hop to create a hybrid pop.[23] AllMusic's Andy Kellman described revolutionary pop as "contemporary pop-oriented R&B, or european dance-pop, or some combination of the two", and that the album is "weighted more heavily toward dance-pop" compared to his previous efforts.[1]

Songs and lyrics

Looking 4 Myself opens with club track "

"Dive" discusses a commitment to a relationship,

reggae influences;[24][37] it is about being a "tortured soul" in a "volatile" relationship.[37] Looking 4 Myself closes with "Euphoria", the second Swedish House Mafia produced track on the album. It is described as more "tense" and "powerful" compared to "Numb".[24][38]

Singles

The album's lead single "Climax" was leaked on February 14, 2012 and digitally released on February 22.

"Scream", the album's second single, premièred on

France.[57] The official music video for the song was released on June 14, 2012, and was directed by Philip Andelman.[58]

"Numb" is the album's fourth single, and was released to contemporary hit radio on August 28, 2012.[59] It was produced by Swedish House Mafia, who also co-wrote the song with Usher. The song received generally positive acclaim from contemporary music critics with many of them praising its club-oriented production, labeling it as a potential success as a single. "Numb" was a moderate worldwide success, reaching the top-forty in five countries including Belgium,[60] Germany[61] and Australia.[62] Usher released "Dive" as the fifth single, releasing the song to urban radio on August 28, 2012.[63][64] The song was well received by critics, who lauded Usher's falsetto and overall vocals. Directed by Chris Applebaum, its music video shows Usher getting intimate with Victoria's Secret Angel model Chanel Iman, who plays as his love interest.[65] "Dive" peaked on the South Korea Gaon International Chart at number fifty, and the Hot R&B/Hip-Hop Songs chart at number 34.[55][66]

Promotion

Usher held multiple private listening sessions for Looking 4 Myself.

2012 Billboard Music Awards; during the performance he wore a black suit, bowler hat and bow tie while dancing with a masked female, who later disappeared behind a cape and was replaced by a male dancer who mirrored Usher's dance routines.[73]

E3 2012 to promote both "Scream" and video game Dance Central 3
.

On June 9, 2012 Usher performed in the UK, appearing in the

2012 iTunes Festival, performing songs from his previous studio album efforts and tracks from Looking 4 Myself which he performed for the first time, including "Can't Stop Won't Stop", "Lemme See", "Twisted", "Dive" and "Numb".[80]

Tour

On September 18, 2012, Usher announced that he would embark on a concert tour, the Euphoria Tour, to further promote Looking 4 Myself.

The tour, however, was not rescheduled.

Critical reception

Professional ratings
Aggregate scores
SourceRating
Pitchfork
7.6/10[33]
Rolling Stone[88]
Slant[89]
USA Today[90]

At

Pitchfork Media's Carrie Battan felt that his strength "lies in R&B, and he's adjusted well to shifting ground", although "not everything on Looking 4 Myself hits the mark".[33] At USA Today, Steve Jones stated that on the release Usher has "chosen to keep growing and moving ahead" on which he "confidently steps out of his sonic comfort zone."[90]

In a mixed review,

Climax" is one of the only few stand-out tracks.[92] Slant Magazine's Eric Henderson felt that the album lacks structure and found it "unavoidably uneven".[89] Sarah Rodman of The Boston Globe criticized Usher's use of Auto-Tune: "the unnecessary deployment of Auto-tune on a singer who can actually hold his own vocally".[93] The Observer's Killian Fox wrote that "for every hit—'Lemme See' is another—there are a couple of misses: 'Can't Stop Won't Stop', the Euro-dance opener produced by will.i.am, is horribly overblown".[87]

On October 9, 2012, Looking 4 Myself earned Usher three nominations at the

Grammy Award for Best R&B Performance.[96] Billboard ranked Usher twentieth and sixty-second on their Hot 100 and Billboard 200 year-end charts, respectively.[97][98]

Commercial performance

Looking 4 Myself was predicted to sell 120,000 – 130,000 units during its first-week in the United States, based upon first day sales.

Raymond vs. Raymond (2010), which sold 329,000 units during the same period and to date has sold over two million copies worldwide.[6] The album debuted at number one on the US Billboard 200 chart on the week ending June 17, 2012, selling 128,000 copies in its first week.[100] The album marks Usher's fourth consecutive number one album.[101] In its second week, the album dropped to number six on the chart, selling an additional 48,000 copies.[102] In its third week, the album dropped to number nine on the chart, selling 36,000 more units.[103] In its fourth week, the album dropped to number fifteen,[104] and in its fifth week rose to number fourteen, selling 20,178 copies.[105] As of October 2014, the album has sold 504,000 copies in the United States.[5]

In the United Kingdom, the album debuted at number three on the

Amy MacDonald's third studio album Life in a Beautiful Light which debuted one place ahead at number 2.[106] On August 21, 2015, the album was certified gold by the British Phonographic Industry (BPI), for sales of 100,000 copies.[107]

In Australia, the album debuted at number three on the

Germany at number eight and South Africa at number ten.[108][112]

Aftermath

Looking 4 Myself debuted with the smallest first-week figures since Usher's second studio album

core audience.[113] Neke Howse of WKYS believes it is because of the music industry evolving, saying that both Usher and label mate Chris Brown—who also experienced lower first week sales with his fifth studio album Fortune—will "be fine, and their albums will do OK".[113]

On August 2, 2012 Japanese multinational conglomerate Sony Group Corporation (which owns its American branch's music division and Usher's label, RCA Records) revealed their Q1 earnings for the year, with Looking 4 Myself largely contributing to the company's $92 million in revenue for the music sector.[114] In an interview with singer-songwriter Eric Bellinger by Rap-Up, the former explained that he, along with Jermaine Dupri, Bryan-Michael Cox, and Brian Alexander Morgan, were working on Usher's next album.[115] Bellinger compared the album's music to Usher's Confessions (2004), saying that it is "more R&B, more urban" than Usher's Looking 4 Myself.[115] The latter declared that his next album would show that he is "still Usher".[115] The singer's follow-up non-album single—"Good Kisser"—was released on May 5, 2014 through digital download.[116]

Track listing

Standard edition
No.TitleWriter(s)Producer(s)Length
1."
Axel Hedfors
  • Alessandro Lindblad
  • Ryon Lovett
  • Terry Lewis
  • 3:46
    12."Lessons for the Lover"
    • Rico Love
    • Medor
    • Hood
    • Goudy II
    • Rico Love
    • Medor
    • Earl & E
    5:07
    13."Sins of My Father"
    • Remi
    • Rico Love[b]
    3:56
    14."Euphoria"
    • Raymond IV
    • Åhlund
    • Angello
    • Ingrosso
    • Hedfors
    • Lovett
    • Lewis
    • Najera
    4:20
    Total length:56:56
    Deluxe edition bonus tracks
    No.TitleWriter(s)Producer(s)Length
    15."I.F.U."
    • Pop Wansel
    • Rico Love
    • Autorowhit[b]
    • Flippa123[b]
    4:02
    16."Say the Words"
    • Raymond IV
    • Steele
    • Surahn "Sid" Sidhu
    • Steele
    • Surahn
    • Natural[a]
    4:01
    17."2nd Round"
    • Raymond IV
    • Pentz
    • Rechtshaid
    • Najera
    • Diplo
    • Rechtshaid
    • Natural[a]
    3:22
    18."Hot Thing" (featuring A$AP Rocky)
    • Pharrell
    • Natural[a]
    3:27
    Total length:71:48

    Notes

    Personnel

    Credits for Looking 4 Myself adapted from AllMusic.[117]

    Managerial

    Performance credits

    Visuals and imagery

    Instruments

    Technical and production

    Charts

    Certifications

    Region Certification Certified units/sales
    Canada (Music Canada)[147] Gold 40,000
    United Kingdom (BPI)[148] Gold 100,000*
    United States (RIAA)[149] Platinum 1,000,000

    * Sales figures based on certification alone.
    Sales+streaming figures based on certification alone.

    Release history

    Region Date Format Label Edition(s)
    Australia[150][151] June 8, 2012
    • CD
    • digital download
    Sony Music Entertainment
    • Standard
    • deluxe
    Germany[152][153]
    Belgium[154][155] RCA Records
    Netherlands[156][157]
    New Zealand[158][159]
    Austria[160] Digital download
    Norway[161]
    Finland[162] June 11, 2012
    Portugal[163]
    Sweden[164]
    Denmark[165][166]
    • CD
    • digital download
    France[167][168]
    United Kingdom[169][170]
    Italy[171][172] June 12, 2012
    United States[173][174]
    Mexico[175] Digital download
    Spain[176]
    Canada[177][178]
    • CD
    • digital download
    Sony Music Entertainment
    Japan[179] June 13, 2012 CD Deluxe

    See also

    • List of number-one albums of 2012 (U.S.)
    • List of number-one R&B albums of 2012 (U.S.)
    • List of UK R&B Chart number-one albums of 2012
    • PBR&B

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