Outland Denim

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Outland Denim is an Australian denim company[1] that gained in popularity after Meghan, Duchess of Sussex, wore a pair on her royal tour in Australia in 2018.[2] The company started by James Bartle in 2011[1] was founded with the mission of helping survivors of human trafficking in Asia[3] and now also provides living wages to its seamstresses in small villages in Cambodia.[4]

Background

In 2008, founder Bartle saw the film

sex traffickers which brought the topic to his mind. In 2011, while visiting an anti-trafficking organization called Destiny Rescue, he saw human trafficking and decided to create a company to help those at risk.[5] His first factory in rural Cambodia started with five employees and now has 65 earning a living wage.[5][6]

The brand started in 2011 with pop-up sales in Australia during music festivals. They launched in Canada in 2018 and are a Certified B Corporation international brand.[7] In 2018, Meghan Markle wore a pair of Outland Denim black jeans, following which the brand received a 948% increase in online traffic.[8]

References

  1. ^ a b Friedman, Megan (17 October 2018). "Meghan Markle Wore Jeans on Her Australia Trip That Benefit the Victims of Sex Trafficking". Town & Country. Retrieved 13 December 2018.
  2. ^ "Meghan Markle Has Created Dozens of New Jobs — All from Wearing a Pair of Jeans". PEOPLE.com. Retrieved 13 December 2018.
  3. ^ Rutherford, Chrissy (29 October 2018). "Meghan Markle Helped Create 30 New Jobs for At-Risk Women By Wearing These Jeans". Harper's BAZAAR. Retrieved 13 December 2018.
  4. ^ "The Social Denim: Interview With James Bartle, Founder Of Outland Denim". The Good Trade. Retrieved 13 December 2018.
  5. ^ a b "The Ethical Denim Label Fighting Sex Trafficking that Meghan Markle Just Wore". FASHION Magazine. 17 October 2018. Retrieved 15 January 2019.
  6. ^ Kilroy, Kit. "5 Reasons Why You'll Feel Good About Shopping Outland Denim". Who What Wear AU. Retrieved 15 January 2019.
  7. ^ "Ethical Brand 'Outland Denim' Expands Operations in Canada". RETAIL INSIDER. Retrieved 15 January 2019.
  8. ^ Rutherford, Chrissy (29 October 2018). "Meghan Markle Helped Create 30 New Jobs for At-Risk Women By Wearing These Jeans". Harper's BAZAAR. Retrieved 30 March 2020.

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