Pacific Magazines

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Not to be confused with Pacific Magazine.

Pacific Magazines
IndustryMagazine Publishing
Headquarters
Australia
OwnerMercury Capital[1]
Websitepacificmagazines.com.au

Pacific Magazines was a magazine publisher operating in Australia owned by Seven West Media. In March 2020, it was acquired by Bauer Media Australia in April 2020.[2] In June 2020, Mercury Capital acquired Pacific Magazines as part of its purchase of Bauer's former Australian and New Zealand assets.[1]

History

Pacific published leading titles including Australia's best selling magazine

Better Homes & Gardens, Women's Health, Men's Health, New Idea, Who, and the nation's leading fashion brand Marie Claire
.

It has it roots in the Southdown Press, the publishers of

Herald & Weekly Times in 1987, the Australasian and Argus titles (Australasian Post, Home Beautiful, Your Garden) were added. Rupert Murdoch spun off
his Australian magazine holdings in 1991 into a new company, Pacific Magazines and Printing (PMP).

Seven West Media acquired Pacific Magazines in 2002, leaving PMP as solely a printing business. Two years later, Seven bought Murdoch Magazines, a former corporate sibling in News Corp Australia, from Matt Handbury.[3]

In 2016, Pacific Magazines took its digital assets back from

Yahoo7 and subsequently launched multiple digital products across Fashion, Entertainment and Home & Food.[4]

In 2017, Pacific unveiled its all new "premium user experience" digital offerings for Marie Claire and Women's Health.[5] This was subsequently rolled across their digital network including Who, InStyle, Men's Health, Home Beautiful, New Idea, Better Homes & Gardens, Girlfriend and New Idea Food.

In October 2019

Australian Competition & Consumer Commission approval, it had agreed to sell Pacific Magazines to Bauer Media Australia.[6] The sale was completed in May 2020.[7] In June 2020, Bauer Media Australia including Pacific Magazines was sold to Mercury Capital.[1]

Publications

Anime

  • K-Zone
    , a monthly children's magazine highlighting toys, gaming, anime, sport and entertainment.

Fashion & Beauty

  • Marie Claire Australia, a monthly women's fashion magazine, based on the original French version founded in 1937
  • InStyle, a monthly fashion, lifestyle and entertainment magazine, based on the American magazine
  • Men's Health, a monthly men's lifestyle magazine, based on the American title of the same name
  • Women's Health, a monthly women's lifestyle magazine, the international version based on the American magazine
  • BeautyCrew.com.au, the leading digital beauty offering providing how to's, news and product reviews.

Entertainment

  • Girlfriend, a monthly magazine for teenage girls.
  • New Idea, a weekly women's magazine.
  • That's Life!, a weekly lifestyle magazine.
  • Who, a weekly celebrity magazine, sister to the United States weekly People.
  • PracticalParenting.com.au, a premium digital parenting destination with a pull out parenting section in the New Idea magazine.

Home & Food

  • All Recipes, Australia's best user created recipes web property.
  • Better Homes & Gardens
    , a monthly home/lifestyle magazine and Australia's best selling magazine.
  • Diabetic Living, a bi-monthly lifestyle magazine aimed at people suffering from diabetes.
  • Family Circle, a women's magazine aimed at mothers, based on the American publication.
  • Home Beautiful, a monthly home decorating magazine.
  • NewIdeaFood.com.au, a new gourmet food online product offering recipes with topical food news.

Previous titles

  • Bride to Be, a bridal magazine. (print edition ceased publication in September 2016)[8]
  • Famous, a weekly celebrity tabloid magazine. (print edition ceased publication 2016)
  • Feast, a monthly magazine in partnership with SBS Food (ceased publication in 2015)
  • Prevention, a monthly healthy lifestyle magazine for women over 40 (the last issue by the company was published in December 2016)[8]
  • Your Garden, a quarterly gardening magazine (ceased publication in August 2016)[9]

References

  1. ^ a b c Kelly, Vivienne (17 June 2020). "Bauer Media sold to Mercury Capital". Mumbrella. Archived from the original on 18 August 2020. Retrieved 3 September 2020.
  2. ^ Kelly, Vivienne (26 March 2020). "Bauer Media given all clear to acquire Seven West Media's Pacific Magazines". Mumbrella. Archived from the original on 19 June 2020. Retrieved 3 September 2020.
  3. ISSN 0312-6315. Archived
    from the original on 24 September 2015. Retrieved 12 April 2015.
  4. ^ "Pacific Magazines Takes Back Digital Assets from Yahoo7". B&T Magazine. Archived from the original on 7 November 2017. Retrieved 4 November 2017.
  5. ^ "Pacific Magazines revamps marieclaire.com.au". Mumbrella. Archived from the original on 17 April 2019.
  6. ^ Blackiston, Hannah (21 October 2019). "Seven West Media agrees to sell Pacific to Bauer Media for $40m". Mumbrella. Archived from the original on 19 August 2020. Retrieved 3 September 2020.
  7. ^ SWM completes sale of Pacific Magazines to Bauer Seven West Media 1 May 2020
  8. ^ a b Miranda Ward (22 August 2016). "Pacific Magazines ceases publication of Prevention, Dec/Jan issue to be its last". Mumbrella. Archived from the original on 23 August 2016. Retrieved 4 September 2016.
  9. ^ Lindsay Bennett (22 August 2016). "PacMags calls quits on Prevention, closes three magazines". AdNews. Archived from the original on 2 February 2017. Retrieved 2 February 2017.

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