Peak (automotive products)
| Formerly | Old World Trading Company |
|---|---|
| Company type | Private |
| Industry | Automotive, chemical |
| Founded | November 1, 1973 |
| Founders | J. Thomas Hurvis Riaz H. Waraich |
| Headquarters | 3100 Sanders Rd., , |
| Brands | PEAK, BlueDEF |
| Revenue | 8,106,279 Euro (2021)  |
Number of employees | 245 (2021) |
| Website | www www |
Old World Industries (OWI) is an American automotive and chemical company best known for their PEAK brand of motor oil, antifreeze and other automotive products. The company markets itself as an "independent, family-owned business". It sells products in over 60 countries.[2][3][4][5]
History
The company was founded in 1973 as a chemical trading company by ad agency owner Tom Hurvis and his friend, Pakistan-born cotton exporter Riaz Waraich during a Petrochemical shortage related to the 1973 oil crisis. The company began exporting cotton to Asia and Europe in 1984. In 1986, Old World purchased the Peak brand from Enron Chemical, becoming the second-best-selling brand of antifreeze in the U.S. by 1994. The company introduced a line of spark plugs called SplitFire in 1990.[4][5][6]
In 1999, OWI purchased chemical company Celanese AG (spun off from parent company
Brands
- PEAK
- BlueDEF – Diesel exhaust fluid marketed under the PEAK brand
- Sierra – marketed as a safer alternative antifreeze[1][2]
- Fleet Charge – engine coolant[1]
- Final Charge – heavy duty engine coolant
- Blue Mountain Professional – windshield wiper blades
- SmartBLADE – wiper blades
Endorsements
PEAK is known for its sponsorship of
Drivers and teams endorsed by PEAK
- Team SABCOfrom 1989 to 1990
- Danica Patrick (Indycar & NASCAR)[1] - Was a spokesperson for PEAK from 2005 to 2014.
- Michael Waltrip (NASCAR)[10] - Joined his race team in 2013 and has personally sponsored Waltrip in a couple races from 2014 to 2016. The PEAK website still lists him as a member of "Team PEAK" as of 2018.
- Stewart-Haas Racingin 2019.
- Paul Menard (NASCAR) – through the Menards company
- John Force Racing (NHRA) – Drivers John, Courtney, and Brittany Force and Robert Hight[10]
- Monster Energy NASCAR Cup Series and NASCAR Xfinity Seriesfrom 2017 to 2018.
- Matt Kenseth (NASCAR) [11] - drove a PEAK-sponsored car for Joe Gibbs Racing for a couple races in 2017.
- Haas F1 Team (Formula 1) – Car No. 8 (Romain Grosjean) and 20 (Kevin Magnussen)[12]
- Ryan Blaney (NASCAR) - through the Menards company
References
- ^ a b c d e "Old World Industries Sells Chemical Business to Indorama Ventures PCL". prnewswire.com. Northbrook, Illinois: Old World Industries, PR Newswire. February 7, 2012.
{{cite web}}: Missing or empty|url=(help) - ^ a b c "Old World Industries, LLC Company Profile". hoovers.com. Hoovers. Retrieved 21 April 2015.
- ^ "ABOUT PEAK: No big oil execs, no board of directors, and zero hype". peakauto.com. PEAK. 2015. Retrieved 21 April 2015.
- ^ a b "AMERICAN INGENUITY AT WORK: OWI drives technology and innovation". oldworldind.com. Old World Industries. Retrieved 21 April 2015.
- ^ a b c "Client Profile: Tom Hurvis". williamblair.com. William Blair & Company. 2013. Retrieved 21 April 2015.
- ^ Gruber, William (April 17, 1995). "Old World Sparks A Surefire Success In Own Private Way". chicagotribune.com. Chicago Tribune. Retrieved 21 April 2015.
- ^ Whiteman, Lou (February 7, 2012). "Indorama to acquire Old World unit". thedeal.com. The Deal Pipeline. Archived from the original on 22 April 2015. Retrieved 21 April 2015.
- ^ "NASCAR, iRacing.com Announce Six Year Licensing Extension". racer.com. Racer Media & Marketing, Inc. February 13, 2015. Retrieved 21 April 2015.
- ^ "iRacing.com and PEAK® Antifreeze/Coolant Ink Multi-Year Commitment". prnewswire.com. Bedford, Massachusetts: PR Newswire. February 21, 2014. Retrieved 21 April 2015.
- ^ a b c "Team PEAK". peakauto.com. PEAK. Retrieved 21 April 2015.
- ^ a b "Old World Industries and Joe Gibbs Racing Announce Multi-Year Partnership".
- ^ "PEAK® Coolant & Antifreeze, BlueDEF® Diesel Exhaust Fluid Partner with Haas F1 Team | Haas F1 Team".