Peppes Pizza
Parent Dely AS | | |
Website | peppes |
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Peppes Pizza is a Norwegian pizza chain that serves American style. Peppes Pizza is the largest pizza restaurant chain in Scandinavia with close to 90 departments.[1]
The restaurant chain was founded in 1970 by the American, Louis Jordan and his Norwegian wife Anne from Hartford, Connecticut.[2]
The restaurant chain is currently owned by Dely AS, who also holds the rights in Norway to other cafe/restaurants such as TGI Fridays, Starbucks, La Baguette and Cafe Opus.[3]
Peppes Pizza was the first restaurant that brought pizza to Norway.[4]
Peppes Pizza is currently[when?] present in more than 85 locations all over Norway, and more than 9 million pizzas are served by Peppes Pizza each year.[5] Peppes Pizza also delivers pizza all over in Norway. Their menu was first put online in March 1995 as the first foodcompany to do online ordering. The servings have been described as enough for two people and that the pizza chain is "a cut above the rest".[6]
The bestselling fiction book The Seducer by Norwegian author Jan Kjærstad documents an actual history of the pizza chain.[7]
History
Peppes Pizza is associated with the Norwegian-American married couple Louis Jordan (born 1931) and Anne Jordan (born 1944). He was an insurance agent, but had a desire to find a new livelihood when his family moved to Norway. Anne Jordan suggested pizza because she thought the ingredients would suit the Norwegian taste.
Louis Jordan took a job at the pizza restaurant "Pepe Pizzeria" in
With $10,000 and American pizza recipes, after six months in Norway, he started to realize his goal. His wife Anne followed up on the financial and legal obstacles they encountered along the way.
They took over a room at
"Peppes Pizza Pub", as the restaurant was first called, opened its doors for the first time in May 1970.
Development
In recent years, Peppes Pizza has expanded beyond Norway and established a presence in other countries, including Sweden, Denmark, and Iceland.[citation needed]
Foreign locations
The pizza chain franchised restaurants in
The Chinese restaurants had some different items on the menu that Chinese people are more used to, such as soups and pastas. The first restaurant opened in Beijing, China because of Pizza Hut's success in the country. The restaurant ran a "Pizza & Film" promotion which included a large pizza, a large cola, and an animation DVD.[8]
A restaurant in Sanlitun located in Bejiing had a children's play area. Despite being known in Norway as having good food, eChinacities said "Although not renowned for its excellent food Peppes is fairly reasonably priced".[9] National Arabic Company operated six locations in Kuwait[citation needed].
There was also a restaurant in Leytonstone High Road, London E11 during the 1980s and perhaps the 1990s, owned and run by a brother and sister[citation needed].
References
- ^ "Peppes Pizza – Store norske leksikon". Store Norske Leksikon. 24 January 2023.
- ^ "Historien om Peppes". Peppes Pizza.
- ^ "Umoe Restaurants". Umoe Restaurants. Umoe Restaurants AS.
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- ^ "Fast food is a fast industry" (PDF). Multi-Support.
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- ^ "Peppes Pizza Opens First Chinese Store In Shanghai". China Retail News. 1 September 2006.
- ^ "Peppes Pizza". eChinacities. 6 July 2011. Archived from the original on 28 September 2011. Retrieved 25 August 2011.