Pop Secret
 | |
| Product type | Popcorn |
|---|---|
| Owner | Snyder's-Lance (2016–pres.)[1] |
| Country | U.S. |
| Introduced | 1986 |
| Previous owners | General Mills (1986–2008) Diamond Foods (2008–16) |
| Website | popsecret.com |
Pop Secret is an American brand of popcorn, owned and marketed by Snyder's-Lance – a subsidiary of Campbell Soup Company since 2017.[2] Snyder's-Lance had acquired the Pop Secret brand from Diamond Foods in early 2016.[1]
Pop Secret popcorns were introduced by General Mills in 1986.
Overview
The brand was first launched in January 1986.[3] Pop Secret was previously manufactured by General Mills and was purchased by the Diamond Foods in September 2008, for about $190 million.[4]
Sponsorships
Pop Secret formerly sponsored an annual
In 2014, Pop Secret introduced a pre-popped popcorn in a bag.
On September 15, 2015, it was announced that Pop Secret would become the official popcorn of the
See also
References
- ^ a b Snyder’s-Lance shares plans for Pop Secret on Food Business, 08.09.2016 By Monica Watrous
- ^ Campbell Soup to acquire Snyder's pretzel, Pop Secret popcorn maker by Nathan Bomey, USA TODAY, 18 Dec 2017
- ^ Kanner, Bernice (11 January 1988). "Kernel Knowledge". New York Magazine. New York Media, LLC: 15. Retrieved 24 February 2017.
...General Mills came on strong in January 1986, when it introduced Pop Secret.
- ^ Diamond Foods announced that it completed the acquisition of the Pop Secret popcorn business on Food Ingredients, 17 Sep 2008
- ^ "Pop Quiz article and video".
- ^ What's Your Pop Secret? Theatre Archived 2007-07-13 at the Wayback Machine
- ^ "Home". Film Independent.
- ^ Pedicini, Sandra (15 September 2015). "Pop Secret becomes Disney's official popcorn". orlandosentinel.com. Orlando Sentinel. Retrieved 15 September 2015.
- ^ "Proper Popcorn | Craft Gourmet Popcorn Makers | Knoxville, Tennessee". Proper Popcorn.
External links
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