Jays Foods

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Jays Foods, Inc.
Owner)

Jays Foods, Inc., is an American manufacturer of snack products including

Midwestern
states, Jays Foods' potato chips and popcorn maintain significant shares of their respective markets.

History

Leonard Japp Sr. began selling pretzels from a

rebranded
to "Jays Potato Chips" to avoid the sound-alike name, and the company became Jays Foods, Inc.

Jays Foods remained a family-owned company until 1986, when the company was sold to Borden, Inc.[4] In 1994, Jays Foods was re-acquired by the Japp Family. In 2004, Jays Foods was purchased by Willis Stein & Partners, a Chicago private-equity firm, and, together with another snack company acquired by Willis Stein & Partners, Lincoln Snacks Company, assigned a parent company, Ubiquity Brands.

Jays Foods filed for

Snyder's-Lance, Inc. who have said they will continue to manufacture and distribute Jays products throughout the Midwest.[8] Snyder's-Lance will continue to operate Jays Chicago warehouse and distribution center and its Jeffersonville, Indiana manufacturing facility.[9]

Operations

Jays Foods manufactures, markets and distributes its products in the seven state area of Illinois, Indiana, Michigan, Wisconsin, Iowa, Minnesota and Missouri. Jays Foods has distribution centers in fifteen major cities in the seven state marketing area.[4] Jays has 310 company-owned routes, and 200 routes owned by independent distributors. The company has a total of 943 employees.[6]

Market share

Jays Foods does not market its products nationally. Despite competition from national brands such as Frito-Lay, which has a 67 percent market share,[10] Jays Foods has 23 percent share of the potato chip market in Illinois, Indiana, Wisconsin, Missouri, Minnesota and Iowa and over 60 percent market share in the "ready-to-eat" popcorn category.[1] Jays foods has been considering the possibility of competing as a national brand and has conducted marketing research and held focus groups in New Jersey and California.[1]

Products

Jays (potato chips)

Krunchers! (kettle and corn chips)

O-Ke-Doke (popcorn)

  • O-Ke-Doke Balls of Fire
  • O-Ke-Doke Hot Cheese Flavored Popcorn
  • O-Ke-Doke Cheese Popcorn
  • O-Ke-Doke Chicago Mix Popcorn (Cheese and Caramel Corn)
  • O-Ke-Doke White Cheddar Popcorn

Hot Stuff (other snacks)

  • Hot Stuff Crunchy Cheezlets

See also

Notes

  1. ^ a b c d US Industry Today: Jays Foods LLC (Retrieved November 28, 2007)
  2. ^ a b Hoover's: Jays Foods, Inc. Factsheet (Retrieved November 29, 2007)
  3. ^ a b c Potato Pro: Snyder's of Hanover officially acquires Jays Foods (Retrieved June 19, 2008)
  4. ^ a b Jays Foods: Employment Archived 2007-12-15 at the Wayback Machine (Retrieved November 28, 2007)
  5. ^ Rovito
  6. ^ a b Yue
  7. ^ "Jays Chip Plant Closing Wednesday". Sun-Times News Group. Archived from the original on 2007-12-06. Retrieved 2019-11-23.
  8. ^ "Snyders of Hanover Working to Keep Jays Products in Chicago". PR News Now. Archived from the original on 2007-12-11. Retrieved 2019-11-23.
  9. ^ "Jays to close South Side plant throwing 220 out of work". Chicago Business. Retrieved 2008-01-21.
  10. ^ Answers.com: Potato chips, corn chips, and similar snacks (Retrieved November 28, 2007)

Bibliography

  • Rovito, Rich (October 26, 2007). "Jays Foods may shut down plant in Butler". The Business Journal of Milwaukee.
  • Yerak, Becky (October 2, 2007). "Possible buyers hanker for Jays". Chicago Tribune.
  • Yue, Lorene (November 9, 2007). "Jays Foods may lay off more than 500". Chicago Business News.

External links