Product 19
Product 19 was a breakfast cereal made by Kellogg's. Introduced in 1967, it consisted of lightly sweetened flakes made of corn, oats, wheat, and rice, marketed as containing all required daily vitamins and iron. The product was discontinued in 2016.
Origin of name
The name has been explained in two ways: as the 19th version of the cereal or Kellogg's 19th product in development that year.[1][2]
Product history and marketing
Kellogg's introduced Product 19 in 1967 in response to
In the early 1970s, advertising for Product 19 featured the former American football player, Tom Harmon. Towards the end, boxes depicted a person doing yoga.[2] Within Kellogg's range of cereals, it was targeted to customers seeking to lose weight.[4] In response to lackluster sales, Kellogg's limited distribution of Product 19 in the 2010s, and announced in 2016 that it had been discontinued.[2]
References
- ISBN 978-0-571-19851-1.
- ^ a b c d e Grundhauser, Eric (November 7, 2016). "The Long Death of Product 19, the Most Beloved Cereal You've Never Heard Of". Atlas Obscura.
- ISBN 9781451666731.
Product 19 cereal.
- ISBN 9781429473064.
Product 19 cereal.
External links
- "Kellogg's Product 19 Cereal". Archived from the original on May 7, 2016.