Roaming Hunger

Source: Wikipedia, the free encyclopedia.
Roaming Hunger
IndustryCatering, Food Trucks, Advertising/Promotions
FoundedSanta Monica, California 2009
FounderRoss Resnick
HeadquartersWest Hollywood, California,
ServicesConnecting food trucks with consumers for public and private events; promotions/takeovers; app available on iOS and Android
Number of employees
35
Websiteroaminghunger.com

Roaming Hunger is a food truck booking service that allows people to find food trucks in real time, book trucks for upcoming events, and engage food trucks for advertising and promotional purposes. It was founded in 2009 by Ross Resnick.

History

During a study abroad program in 2004 while attending University of Southern California, Ross Resnick became immersed in Asian street food culture. Upon his return, Resnick began developing Roaming Hunger originally as the food truck industry started to emerge in 2009.[1] Resnick took it on himself to compile an online directory of food trucks and carts across the US.[2] Resnick did not initially have a business model. As people began to seek his help to book trucks for events, and marketing campaigns, Resnick realized that he could turn his online directory into a business.

As of June 2015, Roaming Hunger operates out of

West Hollywood with 35 employees.[3]

Divisions

Roaming Hunger is split into four divisions:

weddings and receptions[4]), Takeovers/Promotions[5]
and Marketplace designed to sell and lease food trucks.

Developments

Website

Roaming Hunger’s website displays real-time maps showing current locations of

recipes
. They may also suggest new trucks to the site, and submit catering requests.

App

Roaming Hunger's app launched in June 2011[7] for iOS and November 2014[8] for Android, offers the same live maps as the website, as well as functionality to favorite vendors, view menus and photos, and read about each vendor.

Roaming Hunger also offers a vendor app, for the vendors on their site to enter their service locations, schedule future services, and tweet to their followers.

References

  1. ^ Miet, Hannah. "Work/Life: Ross Resnick". Los Angeles Business Journal. Los Angeles Business Journal. Retrieved 29 January 2015.
  2. ^ Keller, Anna. "What Does It Take to Launch a Food Truck". pastemagazine.com. Paste Magazine. Retrieved 27 January 2015.
  3. ^ Pierson, David. "As food truck craze fades, Roaming Hunger helps boost vendors' profits". Los Angeles Times. Retrieved April 22, 2015.
  4. ^ Reyes, Nina. "Where to Rent an Elephant". The New York Times. Retrieved 10 April 2015.
  5. ^ Bazilian, Emma. "This Company Went From Selling Street Meat to Saks Fifth Avenue". adweek.com. Advertising Week. Retrieved 14 June 2014.
  6. ^ "Roaming Hunger: Food Trucks at Your Fingertips". bloomberg.com. Bloomberg. Retrieved 3 June 2014.
  7. ^ Ankeny, Jason. "Roaming Hunger Cooks Up a New Food Truck Finder App for iOS". fiercedeveloper.com. Fierce Developer. Retrieved 18 June 2014.
  8. ^ Giguere, Paul. "Roaming Hunger Debuts on Android". androidguys.com. Android Guys. Retrieved 18 November 2014.

External links