Rogers Plus
Division of Rogers Communications | |
Industry | Retail |
---|---|
Founded | 1988 |
Defunct | April 16, 2012 |
Headquarters | Toronto, Ontario |
Products | Cable modems, home video, mobile phones, netbooks, set-top boxes, tablet computers |
Services | Rentals for home video, video games and video game consoles; sales and support of Rogers services |
Revenue | $355 million CAD (2010) |
Owner | Rogers Communications |
Number of employees | 4,500 |
Website | rogersplus.ca |
Rogers Plus was a brand name for the retail operations of
At its peak, there were over 300 Rogers Plus stores. Rogers Plus stores also provided sales and service for cable television, Internet, home phone service and wireless phone service in markets where they offered these services.
History
1980s to 1990s: inception, acquisitions and expansion
Rogers Video was established in 1988. The company's operations grew considerably in the 1990s through take-overs of smaller, local chains. For example, in Saskatchewan and Manitoba, Rogers took over eight stores from TVS Video Superstore[1] and Family Video (not to be confused with the Saskatoon-based Family Video chain that became VHQ) chains. [citation needed] These acquisitions allowed Rogers Video to gain the title of the fifth largest video rental shop chain in North America until its demise. In the country's National Capital Region, which mainly consists of Ottawa, the rental chain agreed to provide services in both English and French.[2] Rogers Video also received multiple "Canadian Retailer of the Year" awards in that decade and the next to come.
2000s: DVD-by-mail service and rebranding
In 2004, Rogers Video began a partnership with Zip.ca to provide a DVD-by-mail service called Rogers Video Direct. This allowed users to rent online and have DVDs delivered by mail. In December 2011, Rogers Video Direct closed and customers were redirected to the Zip.ca website. The company changed the name of their chain to Rogers Plus in 2007.
2010s: rental business discontinued, another rebranding
Rival home video retailer
Awards
Rogers won multiple "Canadian Retailer of the Year" awards. Five were awarded by
See also
- Video rental shop
- List of Canadian companies
- Redbox
References
- ^ Nielsen Business Media, Inc (May 25, 1996). "newsline…". Billboard: 70. Retrieved October 1, 2012.
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has generic name (help) - ^ "Official languages (14)". Parliament of Canada. Retrieved October 1, 2012.
- ^ "Rogers exits video store business | CBC News".
- ^ "movieexit.jpg". Rogers Plus. Retrieved 2012-05-03.
- ^ Nicolas. "Twitter Feed". Twitter. Retrieved 2012-10-01.