Secret (South Korean group)
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Secret | |
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![]() Secret at the Kpop World Festival in 2012
(From L-R): Jung Ha-na, Han Sun-hwa , Jun Hyo-seong, Song Ji-eun | |
Background information | |
Origin | Seoul, South Korea |
Genres | |
Years active | 2009 | –2016
Labels | |
Past members |
Secret (
In 2011, Secret adopted a girl-next-door image through songs like
In August of the same year, Secret made their Japanese debut releasing their first single, "Madonna", a remake of their Korean hit single, which debuted at number nine on the
After almost a year of absence from the South Korean music industry Secret released their third extended play "Poison" in September 2012 followed by the digital single
Career
2009–2010: Debut with I Want You Back, Secret Time, and Madonna
The documentary Secret Story which aired on
with the song "Friends" which was released in January 2010.![](http://upload.wikimedia.org/wikipedia/commons/thumb/5/52/Group_Secret.jpg/220px-Group_Secret.jpg)
On March 31, 2010, Secret revealed the music video for "
Secret released their second mini album titled
2011–2012: Rising popularity, Japanese debut, Poison, and Talk That
Secret released the single Shy Boy in January 2011. On January 13, Secret won their very first music show award on M! Countdown. Secret also managed to stay at number one on Music Bank for three consecutive weeks.[10] During that timespan, Secret also won a mutizen award on Inkigayo.[11] They released their second single album, Starlight Moonlight on June 1, 2011.[12][13] The song won Secret their second "Mutizen" on Inkigayo with the song.[14] On August 3, 2011, the group released their first single in Japan, "Madonna", which debuted at number nine on the Oricon charts.[15]
On October 18, 2011, Secret released their first studio album, Moving in Secret. "Shy Boy" was remade to serve as the title track on their first mini album in Japan. On November 16, 2011, Secret released their first Japanese mini album, Shy Boy. They have attended the KBEE (Korea Brand & Entertainment Expo) in Paris, France, on December 1 to 3, 2011.[16]
In February 2012, Secret released their second Japanese single entitled
In September, Secret released the EP Poison in South Korea.[26][27] The lead of the same name was an "upbeat dance track", written and produced by Kang Ji-won and Kim Ki-bum whom they previously worked with their previous hit singles.[26][27] According to TS Entertainment, "Poison" had "unique characteristics and colors of Secret but will have a change in concept from the cute and friendly image [shown in the past] to a sexy and feminine concept."[26][27][28]
The single Talk That, was released on December 4. It was produced by Shinsadong Tiger, whom has previously worked with their hit track "Magic".[29][30] The music video for "Talk That" was directed by Zanybros' Hong Won-ki. "Talk That" received generally positive reviews from critics, most of whom had praised the song for its mature musical style and concept as opposed to their previous singles.[31][32][33]
On the night of December 11, 2012, Secret was involved in a car accident. Hyoseong, Jieun and Sunhwa received only a few scratches and knee pain, but Hana suffered broken ribs and a bruised lung and therefore halted from Secret's activities in order to recover.
2013–2014: Letter from Secret, Gift From Secret and Secret Summer
In January 2013, Secret continued to perform "Talk That" on various music and award shows without Hana.
On February 5, 2014, Secret released the Japanese version of their Korean single "I Do I Do" along with a music video, which marks their first Japanese release with Kiss Entertainment.[44] On May 29, Tower Records Japan revealed that Secret would release a single album in Japan. Before the release of their fifth Japanese single, Secret held their third Japan tour titled 2014 Secret's Summer Live ~YooHoo~. On July 23 Secret released a Japanese version of their Korean single "YooHoo".[45] On August 11, Secret released their fifth mini album Secret Summer with "I'm In Love" as its lead single. I'm In Love was produced by hitmaker Duble Sidekick. Sonamoo member New Sun also took part in composing the track Look At Me which is featured on the album.[46]
2015–2018: Members departure and disbandment
On September 26, 2016, it was announced that Sunhwa would be leaving the group after deciding not to renew her contract with TS Entertainment in order to pursue a career in acting. Sunhwa's contract with TS Entertainment was terminated on October 13. The group would continue with the remaining three members.[47]
On February 28, 2018 it was reported that Hyoseong and Jieun were in legal disputes with TS Entertainment. Hyoseong's legal disputes with TS is due to issues such as not receiving payments. It was also reported that in August 2017, Jieun submitted a request to the Korean Commercial Arbitration Board to verify that her contract is no longer valid due to TS Entertainment not following the terms of the contract.[48][49]
Jieun later announced via Instagram that she was no longer a member of Secret as her contract was violated and no longer exists.[50]
On March 5, Hyoseong's lawyer revealed that she had filed a civil lawsuit against TS Entertainment in September 2017 to confirm that her contract with the agency is no longer valid. Hyoseong's lawyer stated “First, there are payments that Jun Hyo-seong has not received. TS Entertainment also transferred the management rights conferred by its exclusive contract with the singer to another party without the consent of Jun Hyoseong herself. Not only is this a clear violation of her contract, but it is also a source of instability in her promotions as a singer.” He also stated that it would be unlikely of Hyoseong to remain a member of Secret while under TS Entertainment given the situation and the lack of trust and communication between the agency and Hyoseong, effectively ending the group.[51]
Artistry
Musical styles and theme
Secret's output, particularly with their work with Kang Ji-won and Kim Ki-bum, makes use of live instruments such as
Image
Secret is also known for their transitions to cute and the girl-next-door image through songs like "Shy Boy" and "Starlight Moonlight" from the sexy and powerful image through "Magic", "Madonna" and "Poison" while still retaining retro as the main theme for their sound.[52][56] Although a commercial success with "Magic" and "Madonna" peaking at number two and number one respectively on the Gaon Charts, Secret failed to win a first place award on any televised South Korean weekly music shows such as M! Countdown, Music Bank and Inkigayo until "Shy Boy".[52] Seoulbeats wrote, "Secret embarked on an aegyo phase in their following release of “Shy Boy" although with much voiced displeasure from the members. Despite the radical change in their personalities, their style remained consistent in staying with and expanding upon their retro identity. The song became a major success as Secret traded in their sex appeal for a heavy dose of aegyo, resulting in much hardware for their chart-topping song." Secret kept its cute imagery with their following single "Starlight Moonlight" until the release of "Love is Move" and "Poison".[52] During their promotions with "Poison", Jun Hyoseong commented "Secret has always been known as a cute group that appeals to the general public. This time, however, we′ve escaped that and showed off our unique charms. Our visuals have also changed for the sexy."[57] Jun added, "We′re actually closer to Shy Boy in real life."[57]
Endorsements and other activities
The group's popularity and success in Korea has led to endorsement deals such as Gueoseu Chicken, Googims mall, Grand Mer(Online Fishing Game),[60][61] Nike,[62][63] Nene Chicken,[64][65] Good Day Soju[66] and Parkga[67] among others. Sunhwa became more active in acting, modelling and frequently participating in variety shows. In 2009, she became a fixed cast on a popular variety show called Invincible Youth.
In December 2010, Secret and the Korean Non-Life Insurance Association (KNIA) teamed up to film a Commercial Film in a Gangnam studio to share their message of concern against drunk driving.
On January 10, 2013, KBS revealed that Han Sunhwa would make her acting debut on prime-time television with Advertisement Genius, Lee Tae Baek as Lee So Ran, an aspiring actress and the younger sister of Lee Tae Baek played by actor Jin Goo.[73]
Concerts and tours
- 2011 Kpop Music Fest in Sydney (2011)[74]
- Secret 1st Japan Tour "Secret Time" (2012)[75]
- Secret Live in SINGAPORE (2013)[76]
- The 2nd Japan Tour Love In Secret (2013)
- The 3rd Japan Tour Secret's Summer Live ~YooHoo~ (2014)[45]
- 2015 Secret 1st Fan Meeting in Asia (2015)[77]
Discography
- Moving in Secret (2011)
- Welcome to Secret Time (2012)
Awards
In 2010, Secret released their hit single "Magic" which was nominated at the
"Shy Boy" earned the group's first win in Mnet's M! Countdown and
See also
References
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- ^ 박가부대, 철판닭갈비 출시에 맞춰 고객 커뮤니케이션 강화 나선다. News Nate (in Korean). SK Communications. November 28, 2011. Retrieved March 7, 2012.
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- ^ Syahida Kamarudin (December 30, 2011). "SECRET is Korea Consumers Forum's PR ambassadors". Yahoo! Malaysia News. Yahoo! Southeast Asia Pte Ltd. Retrieved March 24, 2012.
- ^ "'Secret' is newest NMI tourism ambassador". Saipan Tribune. May 2, 2013. Archived from the original on October 29, 2013. Retrieved August 22, 2013.
- ^ Ho, Stewart (January 10, 2013). "Secret's Han Sunhwa and Dal Shabet's A Young to Make Acting Debuts Through 'Advertisement Genius, Lee Tae Baek'". Enews World. CJ E&M. Archived from the original on January 27, 2020. Retrieved April 26, 2013.
- ^ "2011 K-pop Music Festival". The Sydney Morning Herald. November 23, 2011. Retrieved February 25, 2021.
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External links
![](http://upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/30px-Commons-logo.svg.png)
- Official Japanese website by Universal Music (in Japanese)