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'''David Friley''' (born November 13, 1986), known professionally as '''Dave Free''', is an American filmmaker, record producer and music executive. He is the co-founder of [[PGLang]], and is best known for his creative partnership with rapper and fellow PGLang co-founder [[Kendrick Lamar]].
'''David Friley''' (born November 13, 1986), known professionally as '''Dave Free''', is an American filmmaker, record producer and music executive. He is the co-founder of [[PGLang]], and is best known for his creative partnership with rapper and fellow PGLang co-founder [[Kendrick Lamar]]. Free has co-directed several music videos alongside his business partner Lamar; they are collectively known as The Little Homies.<ref>{{Cite web | url=https://www.mtv.com/news/2246258/kendrick-lamar-dave-free-little-homies/ | title=Here's How Kendrick Lamar and Dave Free Became Super Duo 'The Little Homies' | website=[[MTV]] }}</ref><ref>{{Cite web | url=https://djbooth.net/features/2016-04-07-the-little-homies-video-breakdown | title=The Little Homies Have the Best Creative Vision in Rap }}</ref>


Free is also the former co-president of [[Top Dawg Entertainment]] (TDE) and a member of the [[Hip hop music|hip hop]] production team [[Digi+Phonics]], alongside his former TDE in-house producers [[Sounwave]], [[Willie B (producer)|Willie B]] and Tae Beast.
Free is also the former co-president of indie record label [[Top Dawg Entertainment]] (TDE) and a member of the [[Hip hop music|hip hop]] production team [[Digi+Phonics]], alongside his former TDE in-house producers [[Sounwave]], [[Willie B (producer)|Willie B]] and Tae Beast.


== Early life ==
== Early life ==

Revision as of 06:42, 2 October 2022

Dave Free
Born
David Friley

(1986-11-13) November 13, 1986 (age 37)
Los Angeles, California, U.S.
Other names
  • Miyatola
  • Dee.Jay.Dave
Occupations
  • Filmmaker
  • record producer
  • music executive
Years active2004–present
Title
Musical career
GenresHip hop
LabelsTop Dawg (former)
Member ofDigi+Phonics

David Friley (born November 13, 1986), known professionally as Dave Free, is an American filmmaker, record producer and music executive. He is the co-founder of PGLang, and is best known for his creative partnership with rapper and fellow PGLang co-founder Kendrick Lamar. Free has co-directed several music videos alongside his business partner Lamar; they are collectively known as The Little Homies.[1][2]

Free is also the former co-president of indie record label Top Dawg Entertainment (TDE) and a member of the hip hop production team Digi+Phonics, alongside his former TDE in-house producers Sounwave, Willie B and Tae Beast.

Early life

David Friley was born in Los Angeles, California on November 13, 1986. He is a childhood friend of rapper Kendrick Lamar, having met while they were both attending Centennial High School.[3]

Career

After graduating from Centennial High School, Free worked as a computer technician while helping Lamar kickstart his rap career.[4] He was hired by future TDE owner and chief executive officer Anthony "Top Dawg" Tiffith one day for mechanical help, which Free used as a way to play him Lamar's first mixtape, Youngest Head Nigga in Charge (Hub City Threat: Minor of the Year).[5] The mixtape and Free's efforts led to Lamar signing with TDE in 2005.[6] Free worked as TDE's social media director for a while before being named as the label's president in 2007, serving alongside Terrence "Punch" Henderson.[7][8] He became Lamar's manager during his tenure, and together they creative directed Lamar's projects and directed music videos under the name The Little Homies.[9][10] Free has won the Grammy Award for Best Music Video and the MTV Video Music Awards for Best Hip Hop Video and Video of the Year for "HUMBLE.".[11][12][13]

In 2019,

Converse and Cash App.[17][18][19] On January 13, 2022, Free announced that he was producing an untitled comedy film with Lamar through PGLang, in collaboration with Trey Parker and Matt Stone through Parker County, which will be distributed by Paramount Pictures.[20]

References

  1. ^ "Here's How Kendrick Lamar and Dave Free Became Super Duo 'The Little Homies'". MTV.
  2. ^ "The Little Homies Have the Best Creative Vision in Rap".
  3. ^ Yoo, Noah (October 4, 2019). "Dave Free No Longer Co-President of Top Dawg Entertainment: Report". Pitchfork. Retrieved August 18, 2022.
  4. ^ Greenburg, Zack O'Malley. "Meet Dave Free, Kendrick Lamar's 30 Under 30 Manager". Forbes. Retrieved August 18, 2022.
  5. ^ Droke, Carolyn (October 5, 2019). "Dave Free Reportedly Steps Down As Top Dawg Entertainment's President". UPROXX. Retrieved August 18, 2022.
  6. ^ "Kendrick Lamar: The West Coast Got Somethin' To Say". HipHopDX. January 6, 2011. Retrieved August 18, 2022.
  7. ^ "More Levels, The Brains Behind Top Dawg Entertainment [September 2012 Story] - XXL". XXL Mag. Retrieved August 18, 2022.
  8. ^ "Kendrick Lamar Addresses Macklemore Text, Will Reportedly Release His New Album In September". Complex. Retrieved August 18, 2022.
  9. ^ Phillips, Yoh. "The Little Homies Have the Best Creative Vision in Rap". DJBooth. Retrieved August 18, 2022.
  10. ^ "Here's How Kendrick Lamar And Dave Free Became Super Duo 'The Little Homies'". MTV. Retrieved August 18, 2022.
  11. ^ Berry, Peter A. "Kendrick Lamar's 'Humble' Wins Best Hip-Hop at 2017 MTV Video Music Awards - XXL". XXL Mag. Retrieved August 18, 2022.
  12. ^ "Here Are Your 2017 MTV Video Music Award Winners". Vulture. August 27, 2017. Retrieved August 18, 2022.
  13. ^ "Grammy Awards Winners: The Complete List". Variety. January 28, 2018. Retrieved August 18, 2022.
  14. ^ Leight, Elias (October 4, 2019). "Dave Free Leaves Top Dawg Entertainment". Rolling Stone. Retrieved August 18, 2022.
  15. ^ Mamo, Heran (March 5, 2020). "Kendrick Lamar Announces Mysterious 'pgLang' Project: What Does It All Mean?". Billboard. Retrieved August 18, 2022.
  16. ^ Holmes, Charles (March 5, 2020). "Kendrick Lamar Launches… Something (And Says It's Not a Record Label)". Rolling Stone. Retrieved August 18, 2022.
  17. ^ Dunn, Frankie (January 14, 2021). "Kendrick Lamar's pgLang has collaborated with Calvin Klein". i-D. Retrieved August 18, 2022.
  18. ^ Inman, DeMicia (May 4, 2022). "A Closer Look At The "pgLang For Converse" Collaboration". VIBE.com. Retrieved August 18, 2022.
  19. ^ "Kendrick Lamar Links With Billionaire Ray Dalio for New pgLang-Produced Video Promoting Financial Literacy". Complex. Retrieved August 18, 2022.
  20. ^ Grobar, Matt (January 13, 2022). "Kendrick Lamar, Dave Free & 'South Park' Duo Matt Stone And Trey Parker To Produce Comedy Penned By Vernon Chatman For Paramount". Deadline. Retrieved August 18, 2022.
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