Suso (drink)
Type | Carbonated fruit juice |
---|---|
Manufacturer | SUSO drinks Ltd. |
Introduced | 2008 |
Color | red |
Related products | PJ drinks |
Suso is a carbonated fruit juice drink manufactured and sold in the UK. Founded by creative entrepreneurs Graeme Dignan, Ross Cairns and Tara Macdonald, it is made by London-based Suso Drinks Ltd, run by a team comprising former
Launched into the UK market with a £4 million marketing budget in February 2008, Suso is currently distributed to over 600 UK secondary schools and national supermarkets including Tesco, Sainsbury's, Asda, Morrisons, Waitrose and Superdrug.[1]
It comes in a 250ml can size available in a variety of flavours: Berry; Orange; Apple; Lemon; Tropical; Mango & Passion Fruit; Forest Fruits. The can is marked as supplying "One of your five-a-day", a reference to the UK government's programme to encourage people to consume five portions of fruit and/or vegetables per day.[2][3][4][5]
In 2012, the brand was sold to
References
- ^ News: Suso Drinks hunts agency to handle £4m account - Marketing Week
- ^ Red Bull man back with Suso - Morning Advertiser
- ^ News: Suso Drinks hunts agency to handle £4m account - Marketing Week
- ^ Will Suso inject sparkle into carbonated drinks?
- ^ foodanddrinktechnology.com - News for the International Food and Drinks Manufacturing Industry
- ^ "Cott Beverages expands branded product portfolio with SUSO acquisition".
- ^ https://www.facebook.com/susodrinks/photos/a.432449144748/10159726721529749/?type=3&mibextid=rS40aB7S9Ucbxw6v