Kickapoo Joy Juice
Type | Soft drink |
---|---|
Distributor | Monarch Beverage Company |
Country of origin | United States |
Introduced | 1965[1] |
Color | Green |
Flavor | Citrus |
Variants | Kickapoo Fruit Shine Kickapoo Fuzzy Navel Kickapoo Malibu |
Related products | Mountain Dew |
Website | DrinkKickapoo.com |
Li'l Abner
"Kickapoo Joy Juice" was a fictional beverage coined in the American comic strip Li'l Abner.[7] Al Capp, the cartoonist, described the beverage as "a liquor of such stupefying potency that the hardiest citizens of Dogpatch, after the first burning sip, rose into the air, stiff as frozen codfish".[3][4][9] It was said to be an elixir of such power that the fumes alone have been known to melt the rivets off battleships.
Capp asserted in 1965 that the cartoon "never has suggested that the drink is moonshine", in response to claims that the Kickapoo Joy Juice of Li'l Abner was an illicitly distilled liquor.[1][10][11] Brewed by Hairless Joe and Lonesome Polecat, two of the comic strip's backwoods poachers, the ingredients of the brew are both mysterious and all-encompassing,[12] (much like the contents of their cave, which has been known to harbor prehistoric monsters.) When a batch "needs more body", the formidable pair simply goes out and clubs "a body" (often a moose), and tosses it in.[4] Over the years, the "recipe" has called for live grizzly bears, panthers, kerosene, horseshoes and anvils, among other ingredients.
Product
The real-life drink was introduced in 1965 under
The Wall Street Journal had a regular feature on mixed drinks, and once published in it a recipe for Kickapoo Joy Juice. The backstory is that it had been illicit hooch ginned up by soldiers during World War II, often starting from alcohol intended for fuel for torpedoes and the like.
Variants
- Kickapoo Joy Juice (original)
- Kickapoo Fruit Shine (sangria flavored)
- Kickapoo Fuzzy Navel (peach flavored)
- Kickapoo Malibu (piña colada flavored)
- Kickapoo Lemonade (lemon flavored)
See also
- Kickapoo people
- List of soft drinks by country
- The song of the same name by The Rivingtons
References
- ^ a b c d e Conway, Patrick (12 February 1965). "'Kickapoo Joy Juice' aims at a younger set". Gasden Times. p. 7. Retrieved 12 August 2010.
- ^ Quek, Regina (17 April 2009). "Use of unauthorized beverage bases infringes KICKAPOO marks" (PDF). World Trademark Review. Singapore. Archived from the original (PDF) on 10 March 2012. Retrieved 12 August 2010.
- ^ a b "Kickapoo Joy Juice". Monarch Beverages. 2009. Archived from the original on 29 August 2018. Retrieved 12 August 2010.
- ^ a b c "Kickapoo Joy Juice". Capp Enterprises. 2005. Archived from the original on 2 November 2010. Retrieved 12 August 2010.
- ^ "Press: Mr. Dogpatch". Time. 19 November 1979. Archived from the original on 9 August 2009. Retrieved 13 August 2010.
- ^ Bartimum, Tad (7 December 1980). "Kickapoo Indians Pay High Price for Tradition". Sarasota Herald-Tribune. Retrieved 13 August 2010.
- ^ a b Carlson, Walter (8 February 1965). "Advertising: Kickapoo Mellows With Age". The New York Times. p. 35. Retrieved 12 August 2010.
- ^ Kovell (22 January 1983). "Li'l Abner was subject of toys". The Free Lance–Star. Retrieved 13 August 2010.
- ^ "The Press: Die Monstersinger". Time. 6 November 1950. Archived from the original on 5 November 2012. Retrieved 12 August 2010.
- ^ Leger, Richard R. (19 April 1965). "Hillbilly Names Help 'Moonshine' Soda Pop Grab Teen-Age Sales". The Wall Street Journal. Retrieved 12 August 2010.[permanent dead link]
- ^ Hiley H. Ward, ed. (1985). Media History Digest. Vol. 5. Ferdinand C. Teubner. Media History Digest Corp. p. 46.
- ^ Kickapoo Joy Juice page at deniskitchen.com
- ISBN 978-1-934110-73-7. Retrieved 13 August 2010.
- ^ DiStefano, Joe (19 April 2008). "Malaysian Snack Attack". Gourmet. Archived from the original on 11 April 2010. Retrieved 13 August 2010.