Syndicate (Internet personality)
Syndicate | |||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Born | Thomas George Cassell 23 June 1993 Manchester, England | ||||||||||||
Other names | Tom Cassell | ||||||||||||
Occupations |
| ||||||||||||
Years active | 2010–present | ||||||||||||
Partner | Lydia Hewitt-Lee (2016-present) | ||||||||||||
Children | 1 | ||||||||||||
YouTube information | |||||||||||||
Channels | |||||||||||||
Genres |
| ||||||||||||
Subscribers |
| ||||||||||||
Total views |
| ||||||||||||
Associated acts |
| ||||||||||||
| |||||||||||||
Last updated: 3 July 2023 | |||||||||||||
Twitch information | |||||||||||||
Channel | |||||||||||||
Genre | Gaming | ||||||||||||
Followers | 3.1 million | ||||||||||||
Last updated: 5 August 2022 | |||||||||||||
Website | syndicateoriginal | ||||||||||||
Signature | |||||||||||||
Thomas George Cassell (born 23 June 1993), known online as Syndicate, is an English
Cassell's YouTube content began to shift into
Cassell was nominated for "YouTube Gamer" in 2012 at the
Early life and education
Thomas George Cassell was born on 23 June 1993 in
Internet career
2008–2012: Online beginnings and corporate recognition
Before the start of his YouTube career, Cassell uploaded commentary videos on various channels for three years.
Cassell registered his gaming YouTube channel under the name "TheSyndicateProject" (renamed as "Syndicate") on 3 September 2010.
In October 2012, Eurogamer reported that Cassell had attracted the attention Call of Duty publisher Activision during a 2011 GameCity convention. At the convention, Cassell drew video game journalists' attention to the YouTube gaming community and said that endorsement from a prominent company "is the best thing ever".[3] His channel reached one million subscribers and over 370 million views in June 2012.[4] Kevin Dowling of The Sunday Times recognized him as the UK's most popular gamer and estimated that he earned £700,000 a year, or £60,000 a month. Dowling said that the engagement Cassell attracted was "because he led [an exciting life] beyond his gaming videos".[20]
2013–present: Vlogging ventures and advertising violations
Cassell co-founded the entertainment company 3BlackDot with YouTubers
Cassell's Twitch channel became the first to reach one million followers on 17 August, before Riot Games passed the milestone.[25][26] On Twitch, Cassell reached 120,000 concurrent viewers on a Call of Duty livestream on 24 August.[27] In November, Cassell signed to 3BlackDot's MCN Jetpak as the service went live for a better payment model.[28][29] Gamasutra later reported that Cassell uploaded Let's Play videos of 3BlackDot's game Dead Realm,[21] which failed to comply with FTC guidelines regarding a disclosure of a sponsorship.[30] In November 2015, his gaming channel was nearly at 10 million subscribers. Wired estimated Cassell's earnings to be US$1 million a year.[13]
Cassell attracted media attention in July 2016 when he promoted the
In 2016, Cassell's gaming and vlogging channel reached 10 and 2 million subscribers respectively,
Content
Online content
Cassell maintained his schedule of two gaming videos daily.
Audience and reception
Cassell set goals for himself for content creation, which included channel viewership and subscriber milestones.
Other ventures
Inspired by a trip to the US in 2011,
Cassell was a guest star at the premiere of the
Personal life
Cassell owns a home constructed and designed by him and his father. He successfully became a
In July 2023, Cassell announced that he and his long-term partner, Lydia Hewitt-Lee, were expecting their first child together.[56] On 4 November 2023, their son Alfie Cassell was born.
Awards and nominations
Award | Year | Category | Result | Ref. |
---|---|---|---|---|
BBC Radio 1 Teen Awards
|
2014 | Best British Vlogger | Nominated | [57] |
Forbes | 2017 | Top Influencers: Gaming | Won | [58] |
Golden Joystick Awards | 2012 | YouTube Gamer | Nominated | [3] |
Guinness World Records | 2014 | First person to reach one million followers on Twitch | Won | [25] |
2015 | Most goals scored in a game of Rocket League by a team of 2 | Won | [59][b] | |
2016 | Highest score in offline Team Deathmatch using only the knife and combat axe on Call of Duty: Black Ops III (team of two) | Won | [60][c] | |
Most followed Twitch channel | Won | [61] | ||
Shorty Awards | 2017 | Gaming | Nominated | [18][62] |
SXSW Gaming Awards | 2015 | Most Valuable Online Channel | Nominated | [63][64] |
See also
Notes
References
- ^ a b "About Syndicate". YouTube.
- SocialBlade. Archived from the originalon 22 November 2012. Retrieved 22 August 2022.
- ^ a b c d e f g h i j k Porter, Will (11 October 2012). "An audience with Syndicate". Eurogamer. Archived from the original on 11 November 2014. Retrieved 11 November 2014.
- ^ a b Jaworski, Michelle (12 June 2012). "TheSyndicateProject hits 1 million YouTube subscribers". The Daily Dot. Archived from the original on 12 August 2022. Retrieved 13 August 2022.
- ^ Cassell, Thomas (24 October 2021). I've been waiting 5 Years for this Award! (Video). Life of Tom. Archived from the original on 24 October 2021. Retrieved 16 December 2021 – via YouTube.
- ^ Cassell, Thomas [@Syndicate] (23 November 2018). "So I Thomas George Cassell, hereby stand down as Team Leader of 'Team Tom', because I think i'm great and officially appoint Miss Vixen as team leader! 🤣" (Tweet). Retrieved 18 February 2022 – via Twitter.
- ^ a b c "YouTuber Syndicate denies sexual assault claims". BBC News. 25 June 2020. Archived from the original on 10 May 2021. Retrieved 20 January 2021.
Manchester-born Cassell
- ^ Cassell, Thomas [@Syndicate] (23 June 2018). "Here's to starting @YouTube at 17! 🍻 And heres to turning 25 today! 😆 🎉" (Tweet). Retrieved 6 February 2020 – via Twitter.
- ^ a b c d e f TheSyndicateProject on the BBC (Video). BBC North West Tonight. 10 February 2015. Archived from the original on 21 March 2022. Retrieved 20 March 2022.
- ^ a b Beresford, Trilby (1 April 2021). "Digital Studio 3BlackDot Inks Deal With Management Firm BavaMedia (Exclusive)". The Hollywood Reporter. Archived from the original on 8 August 2022. Retrieved 5 August 2022.
Thomas 'Syndicate' Cassell
- ^ "YouTube Star Treats Students to Surprise Visit". Tameside College. 24 October 2016. Archived from the original on 25 September 2022. Retrieved 21 August 2022.
- ^ Hyde Clarendon Sixth Form College. 3 December 2013. Archived from the originalon 11 November 2014. Retrieved 11 November 2014.
- ^ a b c d e f g Ouimet, Maeghan (November 2015). "Meet Syndicate, the YouTube Star Behind the Gameplay Boom". Wired. Archived from the original on 19 April 2022. Retrieved 4 August 2022.
- ^ a b c d e f g Gutelle, Sam (22 November 2013). "YouTube Billionaires: Syndicate Feels Like Fans Are Family". Tubefilter. Archived from the original on 14 August 2022. Retrieved 31 July 2022.
- ^ Yahoo News. Archivedfrom the original on 11 November 2014. Retrieved 11 November 2014.
- ^ a b Clark, Travis (17 August 2018). "The 9 most popular Twitch streamers in the world, one of whom makes an estimated $560,000 a month playing video games". Insider. Archived from the original on 25 September 2022. Retrieved 16 August 2022.
- ^ a b c Powell, Steffan (8 April 2016). "Syndicate: I won't change my vlogs for anyone". BBC News. Archived from the original on 16 February 2022. Retrieved 15 February 2022.
- ^ a b c d e f "The Syndicate Project – Gaming – The Shorty Awards". Shorty Awards. Archived from the original on 1 January 2022. Retrieved 1 January 2022.
- ^ Seppala, Timothy (17 October 2015). "This is what success looks like on Twitch". Engadget. Archived from the original on 2 February 2022. Retrieved 16 August 2022.
- ^ Dowling, Kevin (17 June 2012). "Got up, played, went to zoo, banked £60,000". The Sunday Times. Archived from the original on 11 November 2014. Retrieved 11 November 2014. (Subscription required.)
- ^ Variety. Archivedfrom the original on 19 April 2022. Retrieved 5 August 2022.
- ^ a b c Bloom, David (22 July 2014). "3BlackDot Hybrid Firm Emerges From Stealth Mode With Ex-'Duck Dynasty', Machinima Execs, Top YouTubers". Deadline Hollywood. Archived from the original on 11 November 2014. Retrieved 11 November 2014.
- ^ Gamasutra. Archivedfrom the original on 2 May 2022. Retrieved 5 August 2022.
- Gamasutra. Archivedfrom the original on 13 June 2022. Retrieved 15 September 2022.
- ^ a b "First person to reach one million followers on Twitch". Guinness World Records. 14 August 2014. Archived from the original on 1 January 2022. Retrieved 1 January 2022.
- ^ a b Hilliard, Kyle (6 October 2014). "Streaming Tips From Twitch's Most Followed User, Syndicate". Game Informer. Archived from the original on 28 October 2014. Retrieved 1 August 2022.
- ^ Hern, Alex (26 August 2014). "Amazon's $1bn deal for video streaming site Twitch is latest battle with Google". The Guardian. Archived from the original on 11 November 2014. Retrieved 2 August 2022.
- L.A. Biz. Archivedfrom the original on 11 November 2014. Retrieved 11 November 2014.
- ^ a b Weiss, Geoff (6 May 2016). "Syndicate, Twitch's Most-Followed Streamer, Releases Album Through Connor Franta's Heard Well Label". Tubefilter. Archived from the original on 10 May 2021. Retrieved 5 August 2022.
- from the original on 20 August 2015. Retrieved 21 August 2015.
- ^ Crecente, Brian (7 July 2016). "CSGO Lotto and owners sued over 'illegal gambling' allegations". Polygon. Archived from the original on 8 July 2016. Retrieved 9 July 2016.
- ^ Grayson, Nathan (7 July 2016). "YouTubers Behind Counter-Strike Gambling Scandal Get Sued". Kotaku. Archived from the original on 6 August 2022. Retrieved 5 August 2022.
- ^ "YouTube gamers caught in gambling row". BBC News. 5 July 2016. Archived from the original on 19 March 2022. Retrieved 19 March 2022.
- ^ Phillips, Tom (4 July 2016). "Steam warns users against gambling site after YouTube stars discovered as owners". Eurogamer. Archived from the original on 4 July 2016. Retrieved 4 July 2016.
- ^ Cullins, Ashley (4 October 2017). "Feds Crack Down on Social Media "Influencers" Over Instagram Plugs". The Hollywood Reporter. Archived from the original on 19 March 2022. Retrieved 19 March 2022.
- ^ Crecente, Brian (7 September 2017). "Video Game Influencers Settle FTC Complaint Over Endorsement of CSGOLotto". Rolling Stone. Archived from the original on 19 November 2017. Retrieved 26 June 2023.
- ^ Phillips, Tom (8 September 2017). "YouTubers escape fine for promoting CSGO Lotto site they secretly owned". Eurogamer. Archived from the original on 6 August 2022. Retrieved 5 August 2022.
- Insider. Archivedfrom the original on 25 September 2022. Retrieved 21 August 2022.
- ^ Katzowitz, Josh (17 August 2018). "YouTube star shoots his Elon Musk flamethrower, police pay him a visit". The Daily Dot. Archived from the original on 19 June 2021. Retrieved 4 August 2022.
- ^ a b c Asher, Viraj (29 October 2018). "Interview: YouTube Star Syndicate on Middle East, Gaming and Live Streaming". Dubailad. Archived from the original on 28 July 2021. Retrieved 12 August 2022.
- ^ Jones, Camden (11 July 2019). "Modern Warfare multiplayer stream coming soon, new Gunfight mode revealed on Twitch". GameRevolution. Archived from the original on 12 August 2022. Retrieved 15 September 2022.
- ^ BBC Newsbeat. 8 April 2016. Archivedfrom the original on 16 February 2022. Retrieved 21 August 2022.
- BBC Newsround. 1 October 2013. Archivedfrom the original on 14 February 2015. Retrieved 17 August 2022.
- ^ a b c Furino, Giaco (6 May 2016). "Twitch Streamer Curates Album for Millions". Vice. Archived from the original on 19 April 2022. Retrieved 5 August 2022.
- ^ Grayson, Nathan (16 August 2018). "Cops Show Up At Popular YouTuber's Door Looking For His Elon Musk Flamethrower". Kotaku. Archived from the original on 5 August 2022. Retrieved 4 August 2022.
- ^ Yang, Melissah (6 November 2014). "3BlackDot Launches Multichannel Network". Los Angeles Business Journal. Archived from the original on 11 November 2014. Retrieved 11 November 2014.
- ^ Votta, Rae (15 January 2015). "Learn about Minecraft's community and celebrity players in this new documentary". The Daily Dot. Archived from the original on 4 August 2021. Retrieved 13 August 2022.
- ^ Hannley, Steve (9 July 2015). "Call of Duty: Black Ops III Shadows of Evil Zombies Co-Op Mode Detailed, Screenshots and Trailer Released". Hardcore Gamer. Archived from the original on 25 September 2022. Retrieved 15 September 2022.
- ^ Bailey, Dustin (20 February 2020). "Make-A-Wish launches a gaming-focused fundraising effort with Syndicate". PCGamesN. Archived from the original on 12 August 2022. Retrieved 25 August 2022.
- ^ "Vlogger Syndicate, Tom Cassell, releases his first 12-track compilation album". BBC News. 6 May 2016. Archived from the original on 19 April 2022. Retrieved 5 August 2022.
- ^ "Twitch streamer KaitlinWitcher baffled after seriously odd DMCA ban". 18 March 2021.
- ^ "Twitch".
- ^ "Bully Hunters organizers shut down campaign after disastrous first stream". Polygon. 16 April 2018.
- ^ Chalk, Andy (16 April 2018). "Bully Hunters anti-harassment campaign shuts down as criticism mounts". PC Gamer.
- Dot Esports. Archivedfrom the original on 19 April 2022. Retrieved 5 August 2022.
- ^ Cassell, Thomas (4 July 2023). We're having a Baby! (Video). Life of Tom. Retrieved 6 July 2023 – via YouTube.
- ^ "BBC Radio 1 Teen Awards Winners 2014". BBC Radio 1. Archived from the original on 19 October 2021. Retrieved 5 August 2022.
- ^ "Top Influencers of 2017: Gaming". Forbes. Archived from the original on 8 August 2017. Retrieved 5 August 2022.
- ^ Daultrey, Stephen (9 September 2015). "Minecraft and Rocket League records smashed at Legends of Gaming event in London". Guinness World Records. Archived from the original on 1 January 2022. Retrieved 1 January 2022.
- ^ Lynch, Kevin (24 August 2016). "Video: Watch Legends of Gaming stars Ali-A and Syndicate battle for Call of Duty world record". Guinness World Records. Archived from the original on 1 January 2022. Retrieved 1 January 2022.
- ^ Swatman, Rachel (14 September 2016). "World records broken at Legends of Gaming Live and YouTuber Syndicate receives certificate". Guinness World Records. Archived from the original on 1 January 2022. Retrieved 1 January 2022.
- ^ Lee, Ashley (17 January 2017). "Shorty Awards Nominees Include Ryan Reynolds, Kristen Bell, Leslie Jones (Exclusive)". The Hollywood Reporter. Archived from the original on 31 May 2022. Retrieved 5 August 2022.
- ^ "Second-Annual SXSW Gaming Awards Announces Finalists in 21 Categories" (PDF). South by Southwest. Archived (PDF) from the original on 4 July 2020. Retrieved 12 August 2022.
- ^ Renovitch, James (23 January 2015). "SXSW Gaming Finalists Announced". The Austin Chronicle. Archived from the original on 12 August 2022. Retrieved 12 August 2022.
External links
- Syndicate's channel on YouTube
- Syndicate's vlogging channel on YouTube
- Syndicate's channel on Twitch