Talk:Walter Yetnikoff

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I think if we could find some better sources it would be interesting to include this info about his battle with MTV for Michael Jackson's Song "Billie Jean", I got it from a website listing songs that almost didn't get released, so not likely to fit reliability standards: "So the track made the album, but its problems didn't end there: MTV refused to air the video. MTV's policy at the time was that black performers were not "rock" enough; a view that's shocking not only because it's racist as all hell, but also laughably ignorant of music history. It took Walter Yetnikoff, president of CBS, the record label Jackson was on, threatening to both pull all CBS artist's videos off of MTV and publicly exposing them as the racist fucksticks they were to get the "Billie Jean" video on rotation. Rotation that quickly became heavy rotation as the song rocketed up the charts."

from: 5 Massive Hit Songs That Almost Didn't Get Released | Cracked.com http://www.cracked.com/article_17268_5-massive-hit-songs-that-almost-didnt-get-released_p2.html#ixzz1QVjOzG7e