Tastemade
This article contains content that is written like an advertisement. (November 2023) |
Santa Monica, California , | |
Area served | Worldwide |
---|---|
Services | Multimedia, digital video |
Website | tastemade |
Tastemade, Inc. is a media company[2] that offers food, travel, and home & design[2]-related programming for online and streaming[2] audiences.[3][4][5]
Overview
Founded in 2012 by Larry Fitzgibbon, Steven Kydd and Joe Perez in Santa Monica, California, Tastemade is a media company that creates content in the categories of Food, Travel, and Home & Design.[2][6] Tastemade's content is available on social media sites such as Facebook, Instagram, Snapchat, TikTok,[7] Pinterest,[8] Twitch,[9] and YouTube,[10] as well as streaming platforms like Freevee,[11] Hulu,[12] Apple TV Channels, Roku, YouTube TV, TiVo+, DirecTV, Sling TV and Tastemade's website, the service's app, and Tastemade+, a subscription service offering for Tastemade content.[13][3][14] More than half of Tastemade's views happen on mobile devices and connected TVs.[15]
In 2016, Tastemade launched Tastemade Japan, a subsidiary that leverages Tastemade’s popularity in the region. In 2020, Tastemade partnered with Mitsui, making Tastemade Japan a joint venture between the two companies.[16]
In 2017, Tastemade opened four new production facilities on three continents including studios in Sao Paulo, Brazil; London, England; Buenos Aires, Argentina; and Tokyo, Japan.[17]
History and awards
In 2014, Tastemade's original program Thirsty For... won a
In early 2015,
Tastemade was the third most viewed channel in the world on Facebook in July 2016.[26] In July 2015, Facebook began testing a revenue sharing program with its video partners, Tastemade being among them.[27] Tastemade is also part of Facebook's Anthology program, which creates video ads by teaming up advertisers and publishers.[28] In April 2016, Tastemade announced an agreement with Facebook to produce and air 100 Facebook Live shows every month.[29]
Tastemade debuted as one of Snapchat's new publishers on its Discover platform in August 2015, producing original food and travel content for the app on a daily basis.
In 2016, Tastemade received a James Beard Award for their series, Uncharted. [33]
Tastemade won an additional James Beard Award in 2020 for their series, Broken Bread with Roy Choi.[34]
In March 2021 Tastemade was named one of Fast Company's “Most Innovative Companies” in the category of “Media.”[35]
In 2022, Tastemade won the Digiday TV & Video Award for “Best FAST Channel.” Later that year, Frankie Celenza, the host of the Tastemade original series, Struggle Meals, won a Daytime Emmy for Outstanding Culinary Host.[36]
Funding
In 2012, Tastemade raised $5.3 million in series A funding from Redpoint Ventures.[37]
In 2013, the company announced $10 million in series B funding from Raine Ventures and Redpoint Ventures.[38]
In 2014, Tastemade announced $25 million in
Network sponsors
Tastemade's original programming has attracted sponsors including Constellation Brands,
Streaming
In 2018, Tastemade launched its 24-hour linear streaming channel featuring several hundred hours of original programming. The channel was made available on platforms such as YouTube TV [50] and Philo.[51]
In June 2020, Tastemade and Hyundai partnered on a four-part series on Tastemade’s streaming channel called “The Un-Adventurers,” which tells the story of a real person who leaves their home state for the first time to embark on a fantasy road trip.[52]
In September 2020, Tastemade launched its second streaming channel, Tastemade en Español, a Spanish-language streaming channel with hundreds of hours of lifestyle programming.[53]
Later that year, Walmart and Tastemade rolled out shoppable streaming content with special episodes of Tastemade’s series “Struggle Meals” which let audiences text an on-screen number to add suggested ingredients to a virtual Walmart shopping cart and place an order for pickup or delivery.[54]
In 2021, Tastemade partnered with Disney to Produce Disney’s Magic Bake-Off series on Disney Channel. The 13-episode series was hosted by Disney Channel stars Dara Reneé (High School Musical: The Musical: The Series) and Issac Ryan Brown (Raven’s Home).[55]
Later that year, Tastemade launched Tastemade Travel, a streaming channel to showcase the company’s travel series. The channel was first available on Samsung TV Plus, Redbox, VIZIO WatchFree+, and IMDb TV and featured shows like “Luke Nguyen’s Street Food Asia” and “Curtis Stone’s Field Trip.”[56]
In 2022, Tastemade’s series, “A New Green Book” was announced as a part of YouTube Originals’ global slate of Black Voices Fund programming.[57]
Later that year, Tastemade launched Tastemade Home, a new streaming channel with content geared toward homeowners and renters including four new original series, along with “Weekend Refresh,” hosted by actress Tia Mowry and inspired by Tastemade’s social series.[58]
In 2023, Tastemade and Constellation Brands announced a partnership to create a content studio and produce shows that revolve around Constellation’s brands. It built on a partnership formed between Tastemade and Constellation in recent years when the two collaborated on videos for social media to attract Generation Z and millennial consumers of drinking age.[41]
Later that year, Amazon Live launched exclusive shoppable content from Tastemade, including episodes of “Struggle Meals.”[59]
Tastemade's other original programming includes the shows Thirsty For..., Alice in Paris, 8-Bit Cooking School, All the Pizza, One for the Road, Food Court, and Grand Opening—Bondi Harvest.[60]
In 2014, Tastemade signed a development deal with Ryan Seacrest to create food and lifestyle programming.[61][62] In 2015, Tastemade hired Julie Nolke to create videos and develop show ideas.[63][64]
Selected list of programs
- Alice in Paris
- All Nighter
- All the Pizza
- All Up In My Grill
- Broken Bread[34]
- Curtis Stone’s Field Trip[56]
- Day of Gluttony
- Frankie's World
- Frankie vs. The Internet
- Grill Iron[48]
- Local Flight
- Luke Nguyen’s Street Food Asia[56]
- Mad Good Food
- Make This Tonight
- Mary's Kitchen Crush[65]
- Off Menu[15]
- One for the Road[66]
- Raw. Vegan. Not Gross
- Street Somm[41]
- Struggle Meals
- The Curious Chef[67]
- The Un-Adventurers[52]
- Thirsty For...
- Tiny Kitchen
- Uncharted [68]
- Weekend Refresh[58]
- Worth the Hype[69]
Social
Its show, Tiny Kitchen, which focuses on dishes being made in a miniature kitchen, has been featured on ABC News.[70]
In August 2017, Tastemade launched Struggle Meals starring Chef Frankie Celenza on Facebook Watch.[71] In 2018, the series launched on Snapchat Discover.[72]
In 2022, Tastmade and Pinterest announced a global partnership. The partnership includes new shows on Pinterest, hundreds of hours of live programming for Pinterest TV, video content across core and emerging verticals, and in-person creator events at Tastemade studios globally.[8]
References
- ^ Rankin Nassel, Kenrya HOW STEVEN KYDD IS TAKING ON THE FOOD NETWORK ONE WEB VIDEO AT A TIME Fast Company. September 15, 2016
- ^ a b c d Herren, Parker (October 18, 2023). "TASTEMADE LAUNCHES FIRST BRAND CAMPAIGN TO NUDGE MORE SOCIAL VIEWERS OVER TO STREAMING TV". Ad Age.
- ^ a b c Spangler, Todd YouTube Network Tastemade Raises $25 Million Led by Scripps, Liberty Media Variety. September 15, 2016.
- ^ a b Spangler, Todd Apple TV Adds TED Talks, Tastemade and Young Hollywood Channels Variety. September 15, 2016
- ^ Lawler, Ryan Meet Tastemade, The YouTube Network For Food Lovers Tech Crunch. September 15, 2016
- ^ a b The World's Top 10 Most Innovative Companies of 2015 in Food Fast Company. September 15, 2016
- ^ a b Ambachew, Meseret (December 7, 2022). "Tastemade and Kellogg's Corn Flakes Want Viewers to 'Bake a Difference'". Adweek.
- ^ a b Fischer, Flynn, Sara, Kerry (June 14, 2022). "Exclusive: Pinterest and Tastemade strike multimillion content deal". Axios.
{{cite web}}
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- ^ Petski, Denise (June 12, 2023). "Amazon Freevee To Launch 23 FAST Channels Including 'The Pink Panther', 'Stargate', 'Cake Boss', More". Deadline.
- ^ Spangler, Todd (July 12, 2019). "Tastemade Inks Hulu Distribution Deal for 24 Food and Travel Shows (EXCLUSIVE)". Variety.
- ^ Fletcher, Bevin (October 18, 2023). "New partnership gives Walmart+ members a free bite of Tastemade+". StreamTV Insider.
- ^ Richwine, Lisa Online video site Vessel bets fans will pay for early access Reuters. September 15, 2016
- ^ a b c d Peterson, Tim With New Funds From TV Companies, YouTube Net Tastemade Adds Shows AdvertisingAge. September 15, 2016
- ^ "Mitsui invests in modern media company Tastemade Japan". Mitsui. December 16, 2020.
- ^ Ellingson, Annlee (January 30, 2017). "Tastemade goes global with four new video studios". LA Business Journal.
- ^ Tastemade Serves Up A Win: Original Series Thirsty For... Honored At The 2014 James Beard Foundation Awards PR Newswire. October 6, 2016
- ^ Ledbetter, Carly 2014 James Beard Award Winners Announced In Book, Broadcast, And Journalism Categories Huffington Post. October 6, 2016
- ^ The Complete 2015 JBF Award Nominees James Beard Foundation. October 6, 2016
- ^ The Grill Iron on YouTube YouTube. October 6, 2016
- ^ Kafka, Peter Tastemade Graduates a Web Video Show to TV Recode. October 5, 2016
- ^ Heritage The Webby Awards. October 5, 2016
- ^ Fingas, Roger Apple TV app lineup expands with TED, Tastemade, Young Hollywood Apple Insider. October 6, 2016
- ^ Rossignol, Joe Apple Adds New Apple TV Channels TED, Tastemade and Young Hollywood MacRumors. October 6, 2016
- ^ Most Watched Facebook Creators: July 2016 Archived 2016-10-09 at the Wayback Machine Tubular Labs. October 5, 2016
- ^ Ungerleider, Neal FACEBOOK TO START SHARING AD REVENUE WITH VIDEO PARTNERS Fast Company. October 6, 2016
- ^ Ha, Anthony Facebook Gets Vice, The Onion, And More To Make “Anthology” Viral Videos For Advertisers TechCrunch. October 6, 2016
- ^ Patel, Sahil Inside the Live gold rush: Tastemade plans to do 100 Facebook Live shows every month Digiday. October 5, 2016
- ^ Roettgers, Janko Snapchat Adds Mashable, IGN, Tastemade to Discover Platform Variety. October 5, 2016
- ^ Shields, Mike As Snapchat Pushes Into France, U.S. Media Companies Tag Along Wall Street Journal. October 5, 2016
- ^ Tastemade Snapchat Discover The Webby Awards. October 5, 2016
- ^ "Tastemade 'Uncharted' wins James Beard Award". Unsound Labs. April 27, 2017.
- ^ a b Hallinan, Bridget (May 27, 2020). "These Are the 2020 James Beard Media Awards Winners". Food and Wine.
- ^ Staff, Fast Company (March 9, 2021). "The 10 most innovative companies in media". Fast Company.
- ^ Wang, Jessica (June 24, 2022). "Daytime Emmy Awards 2022: See the full list of winners". EW.
- ^ Spangler, Todd (August 15, 2013). "Tastemade Raises $10 Mil to Expand Reach of Foodie Videos". Variety.
- ^ CHMIELEWSKI, DAWN (August 15, 2013). "Online food network Tastemade raises $10 million". Los Angeles Times.
- ^ Baysinger, Tim Tastemade Raises Another $40 Million for Its Booming Food-Video Business AdWeek. September 15, 2016
- ^ Spangler, Todd (2018-10-17). "Tastemade Raises $35 Million in Funding From Investors Including Amazon". Variety. Retrieved 2018-11-03.
- ^ a b c Rizzo, Lillian (March 30, 2023). "Constellation Brands taps food-and-travel streamer Tastemade to help draw new customers". CNBC.
- ^ Palmer, Roger (December 7, 2022). "Disney+ Scrumptious Seasons Streamings Food Crawl Coming To Los Angeles". What's on Disney Plus.
- ^ Cohen, David (November 24, 2020). "Heineken, Tastemade, Pinterest Team Up on Holiday Hacks Video Series". Adweek.
- ^ Cohen, David (November 9, 2021). "Scotch Brand Sticks With Tastemade to Bring Gift-Wrapping Tips, Hacks to Pinterest". Adweek.
- ^ Cohen, David (March 8, 2021). "Mars, Tastemade, Pinterest Don Their Easter Bonnets". Adweek.
- ^ "Tastemade to Bring Award-Winning Food Travel Program to Domestic Flights" (Press release). PR Newswire. December 12, 2016
- ^ Shields, Mike Tastemade's Fall Lineup Attracts Big Advertisers Without Ad Sales The Wall Street Journal. December 12, 2016
- ^ a b Patel, Sahil "Tastemade Sees Success with Branded Originals, Plans to Do More". The Video Ink. December 12, 2016
- ^ "Tastemade Content Boosts Brand Perceptions for Sponsoring Advertisers" Archived 2016-12-20 at the Wayback Machine Market Watch. December 12, 2016
- ^ Spangler, Todd (May 17, 2018). "YouTube TV Launches Tastemade, TYT Network 24-Hour Linear Channels". Variety.
- ^ Spangler, Todd (May 31, 2018). "Philo Adds Cheddar, Tastemade and PeopleTV Channels to Internet-TV Skinny Bundles". Variety.
- ^ a b Williams, Robert (May 28, 2020). "Hyundai hits the road with 4-part series on Tastemade". Marketing Dive.
- ^ "Tastemade launches Tastemade en Español". Advance Television. September 30, 2020.
- ^ Williams, Robert (November 23, 2020). "Walmart boosts shoppable videos with Tastemade cooking shows". Marketing Dive.
- ^ Grobar, Matt (April 27, 2021). "Disney Channel Sets Baking Competition Series 'Disney's Magic Bake-Off'; Dara Reneé & Issac Ryan Brown To Host". Deadline.
- ^ a b c Chan, J. Clara (November 17, 2021). "Tastemade Launches Travel Streaming Network". The Hollywood Reporter.
- ^ White, Peter (May 16, 2022). "YouTube Unveils Slate Of Black Voices Fund Content". Deadline.
- ^ a b Ambachew, Meseret (October 20, 2022). "Tastemade Launches Home Streaming Channel". Adweek.
- ^ Sullivan, Laurie (May 1, 2023). "Amazon Unveils Streaming TV, Live Sports Content, Ad Tech, Measurement At NewFronts". MediaPost.
- ^ Jarvey, Natalie Tastemade Expands Food Programming to Include Animated, Scripted Series (Exclusive) The Hollywood Reporter. October 5, 2016
- ^ Khatchatourian, Matt "Ryan Seacrest Prods., Tastemade Ink Deal for Food TV Programming" Variety. December 12, 2016
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- RealScreen, October 1, 2019.
- ^ Rody, Bree (September 26, 2019). "Tastemade brings longform, ad-supported content to Canada". Media In Canada. Retrieved 26 April 2021.
- ^ Topel, Fred (August 29, 2023). "Stephanie Izard: 'Curious Chef' Season 2 explores secret L.A. food scene". UPI.
- ^ "James Beard".
- ^ Struble, Cristine (6 September 2023). "Frankie Celenza explains why his Tastemade show is Worth The Hype, interview". FoodSided.
- ^ Japanese Man Creates the Tiniest, Most Adorable Miniature Food Ever ABC News. October 5, 2016
- ^ Castillo, Michelle (December 26, 2017). "This chef took what he learned as a starving student and uses Facebook to teach millions to cook $2 meals". CNBC.
- ^ "Snapchat starts to syndicate video shows on Discover". Digiday. July 24, 2018.