Daily Voice (American hyperlocal news)

Source: Wikipedia, the free encyclopedia.
(Redirected from
The Daily Voice (U.S. hyperlocal news)
)
Daily Voice
Private
Type of site
Local news
Headquarters,
U.S.
Area servedFairfield County, Connecticut
Westchester County, New York
Rockland County, New York
Putnam County, New York
Dutchess County, New York
Sullivan County, New York
Orange County, New York
Ulster County, New York
Passaic County, New Jersey
Bergen County, New Jersey
Founder(s)Carll Tucker, Chair
Key peopleCarll Tucker, CEO
Zohar Yardeni, CEO
Travis Hardman, COO
Ted Yang
ServicesOnline community news
Employees44 (mid-2010)
100 (mid-2012)
URLdailyvoice.com
Launched2010
Current statusActive

Daily Voice, formerly Main Street Connect, is an American

hyper-local, covering town, city, county, and state".[1] It is based in Norwalk, Connecticut, and it operates town-based news websites in various places in New Jersey and in Fairfield County, Connecticut
.

Founding and initial history

The company's former logo

The company was founded in 2010 by Carll Tucker, a veteran of the community news business with Trader Publications (sold to

Young & Rubicam, and John Falcone, former executive with mobile advertising company SmartReply.[7]

Main Street Connect first appeared as town-centric news sites in Fairfield County, Connecticut, named "The Daily [Town]", such as the first one, The Daily Norwalk for Norwalk, Connecticut.[6][8] Ten such sites were in operation by the end of 2010,[9] and Main Street Connect had 44 full-time employees as of mid-2010.[10]

The franchising structure of Main Street Connect was explicitly likened to that of the McDonald's fast food chain.[4][7] It was intended to work via a local group hiring journalists to cover a community, with the national entity supplying a framework for website technical hosting and support, working capital, and guidance related to fundamental business strategies.[4][11] There was to be no start-up fee, and Main Street Connect would get 17 percent of a site's revenue.[10] The eventual goal was to provide an attractive platform for national brands to advertise on, and to support a higher advertising rate than local websites can typically charge and one that it closer to the level that used to support local print newspapers.[4] The company's target for 2013 was to have 3,000 sites operating with some 10,000–15,000 journalists involved;[7][10] existing community newspapers were not seen as potential franchisees.[7]

Main Street Connect's start coincided with a renewed interest in local advertising among national companies.

Associated Content.[8]

Subsequent developments

In February 2011, Main Street Connect announced that the one million mark in visits to their websites had been passed,

unique visitors per month against an underlying population of some 420,000 people.[12] By March 2011, the franchising model was restructured by Tucker, who instead referred to opening "pods" of about ten sites each.[12] The company said it would launch three pods totaling 31 sites in Westchester County, New York, on June 1.[14] In May 2011, Main Street Connect acquired CentralMassNews, which owned ten local news sites in Central Massachusetts.[15]
On June 1, 2011, the company rolled out 32 (one more than expected) sites in Westchester.

In October 2011, Tucker was succeeded as CEO by Zohar Yardeni, formerly of Thomson Reuters and experienced with financial and information start-ups.[16] Tucker stayed on as chair of the company.[16] Main Street Connect also obtained $7 million in second round funding at this time.[16] Total sites in October 2011 numbered 52.[16]

In May 2012, the company rebranded themselves to become Daily Voice.

The Daily Voice
onsite news site for African Americans.

In March 2013, Yardeni suddenly resigned.[19] The company underwent a major downsizing, closing all 11 of its Massachusetts sites and laying off those employees.[20]

During 2018, the Daily Voice operation was taken over by Cantata Media, based in Norwalk, Connecticut.[21] In 2019 Cantata Media formed an alliance with Westfair Communications, the publisher of the Fairfield County Business Journal, to form a subscription-based website, Daily Voice Plus, that would feature material from both organizations.[21]

See also

References

  1. ^ Daily Voice official site
  2. ^ a b Kaplan, David (June 1, 2010). "Hyperlocal Network Mainstreet Connect Raises $3.97 Million First Round". PaidContent. Retrieved January 9, 2011.
  3. CBS Interactive
    . Retrieved January 9, 2011.
  4. ^
    Nieman Foundation for Journalism at Harvard University
    . Retrieved January 9, 2011.
  5. ^ Kirchner, Lauren (July 13, 2010). "On Hyperlocals, Hyper-hiring, and Hype". Columbia Journalism Review. Retrieved January 9, 2011.
  6. ^
    Mediabistro.com. Archived from the original
    on January 28, 2013. Retrieved January 9, 2011.
  7. ^ a b c d Fitzgerald, Mark (July 2010). "McHyperlocal: A Plan to Franchise Community News". Editor & Publisher. Archived from the original on January 21, 2013. Retrieved January 9, 2011.
  8. ^ a b c Krasilovsky, Peter (May 4, 2010). "NY-Area's 'Main Street Connect' Takes Aim at Hyperlocal (Too)". BIA Kelsey. Retrieved January 9, 2010.
  9. PBS
    . Retrieved January 9, 2011.
  10. ^ a b c Oliver, Laura (July 7, 2010). "'We're helping to rebuild a profession': Hyperlocal network founder aims for 3,000 sites". Journalism.co.uk.
  11. ^
    PBS
    . Retrieved January 9, 2011.
  12. ^ a b c Behling, Ellie (March 16, 2011). "Main Street Connect goes after Patch". eMedia Vitals. Retrieved March 23, 2011.
  13. ^ "Main Street Connect Passes 1,000,000th Visit" (Press release). Editor & Publisher. February 9, 2011.
  14. ^ "Main Street Connect Announces 31 New Sites in Westchester County, N.Y." (Press release). Editor & Publisher. March 3, 2011. Retrieved March 23, 2011.
  15. ^ Tartakoff, Joseph (May 19, 2011). "Hyperlocal Network Main Street Connect Buys CentralMassNews". PaidContent. Retrieved May 25, 2012.
  16. ^ a b c d "Main Street Connect Raises $7 Million and Appoints Zohar Yardeni as CEO" (Press release). PR Newswire. October 31, 2011.
  17. ^ Staff Report (May 25, 2012). "We're Now The Daily Voice, Norwalk". The Daily Voice. Retrieved May 26, 2012.
  18. ^ "Contact Us". The Daily Voice. Retrieved May 25, 2012.
  19. ^ Ferrari, Jerrod (March 4, 2013). "Daily Voice closes Mass. sites, lays off some in Connecticut and New York". The Hour.
  20. ^ Bird Jr., Walter (March 4, 2013). "Daily Voice shutting down Mass. sites". Worcester Magazine.
  21. ^
    The Stamford Advocate
    .

External links