The Era (newspaper)
The Era was a British weekly paper, published from 1838 to 1939. Originally a general newspaper, it became noted for its sports coverage, and later for its theatrical content.
History
The Era was established in 1838 by a body of shareholders consisting of licensed
In an 1856 advertisement, The Era claimed to be the "largest Newspaper in the World, containing Sixty-four Columns of closely-printed matter in small type. It is the only Weekly Newspaper combining all the advantages of a first-rate Sporting Journal, with those of a Family Newspaper. Literature and the Metropolitan and Provincial Drama has more space allotted to them in the Era than in any other Journal. The Operatic and Musical Intelligence, Home and Continental, is always most copious and interesting." The Era became regarded as "Invaluable for reviews, news, and general theatrical information and gossip. Also of value are the assorted advertisements by and for actors and companies"[1]
The theatrical historian W. J. MacQueen-Pope described The Era as "The Actor's Bible", with the theatrical coverage gradually assuming prominence over all else:
By degrees and largely because of increasing advertisements, The Era began to take more and more interest in theatrical affairs and gave weekly reports of theatrical happenings in London and the great provincial cities.... [A]s
Music Hall grew so the space devoted to it grew; The Era became the great theatrical journal and every member of the profession, stage or hall, just had to buy it although the price was steep, it remained at 6d. for many years. However, to be seen walking along the street with The Era under the arm, its title displayed for the passer-by to read, proved to all that the person carrying it was a "Pro".[2]
The Era was the longest running theatrical trade paper[3] and continued to publish until the beginning of World War II, although its popularity and importance had long since declined.[2]
References
- ^ a b The Waterloo Directory of English Newspapers and Periodicals: 1800-1900 at 19th Century British Library Newspapers, Gale Group (requires subscription)
- ^ a b MacQueen-Pope, W. J. The Melodies Linger On, W. H. Allen, 1951, pp. 274–275, quoted at http://www.arthurlloyd.co.uk/Era.htm
- ^ "Announcement Sent Out for Change in "Clipper"". Variety. July 12, 1923. p. 11. Retrieved April 30, 2018.