London Daily News

Source: Wikipedia, the free encyclopedia.

The London Daily News was a short-lived London newspaper owned by Robert Maxwell. It was published from 24 February to 23 July 1987.[1]

History

The London Daily News was intended to be a "24-hour" paper challenging the local dominance of the

Evening News
at a lower price to squeeze the London Daily News out of the market. A price war ensued finishing with the London Daily News selling at 10p and the Evening News at 5p.

Maxwell was dismissive when he heard about the cut-price Evening News. He told the BBC: "The Evening Standard and Lord Rothermere are so worried about their monopoly – which the London Daily News is finally breaking – and so scared about the huge demand for our paper, that they've brought out a cheapo Evening News, which is really a joke." After the London Daily News collapsed, The Evening Standard's publishers, Associated Newspapers, continued the Evening News for some months as a separate brand, aiming for a more downmarket readership than the Evening Standard before re-absorbing it into its sister publication and former rival. The London Daily News was the first home of the

Daily Telegraph.[3]

Maxwell admitted defeat on 25 July 1987 an hour after paying undisclosed damages to Associated Newspapers for accusing it of lying about the Evening Standard's circulation figures. Starting the London Daily News, which published four editions a day, had cost him $40 million (then about £24.96 million), Reuters estimated.[4] His paper was “selling less than 100,000 copies, when minimum sales targets were 200,000 by this time", Reuters reported Maxwell as commenting.[4]

Exclusives

The paper exposed a scandal relating to

United Nations Human Rights Commission.[5]

References

  1. ^ "Concise History of the British Newspaper in the Twentieth Century", British Library Help for Researchers
  2. , The Guardian, 28 August 2006. Accessed: 14 September 2007
  3. ^ "Murdoch versus Evening Standard", BBC News, 4 September 2006. Accessed: 14 September 2007.
  4. ^ a b "Maxwell Closes London Paper", New York Times (Reuters), 25 July 1987. Accessed: 13 April 2014.
  5. ^ London Daily News. 4 March 1987