The Mirror of Production

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The Mirror of Production
Cover of the first edition
AuthorJean Baudrillard
Original titleLe Miroir de la production
CountryFrance
LanguageFrench
SubjectMarxism
Publication date
1973
Media typePrint

The Mirror of Production (

semiotic
critique of the political economy of the sign.

Baudrillard states that Marx’s critique of political economy was based on forms of production and labour. Marx did not transcend political economy but merely saw its reverse or its “mirror” side. Marxism merely strengthens political economy’s basic propositions, in particular, the idea that self-creation is performed through productive, non-alienated labor. In Baudrillard’s words: “[Marxism] convinces men that they are alienated by the sale of their

labor power, thus censoring the much more radical hypothesis that they might be alienated as labor power.”[1]
Baudrillard proposes to liberate workers from their "labor value" and think in terms other than production.

Baudrillard argues that the mirror of production ultimately leads to the end of production itself. He contends that the constant reproduction of the means of production leads to a situation where production becomes redundant and that this redundancy is reflected in the increasing importance of consumption and the virtualization of the economy.

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