The Ultimate Entrepreneur

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The ultimate entrepreneur: the story of Ken Olsen and Digital Equipment Corporation
OCLC
18350498

The biographical book, The ultimate entrepreneur: the story of Ken Olsen and Digital Equipment Corporation, chronicles the experiences of

Visicalc. He also missed the importance of the personal computer, but his futuristic vision of the Client–server model helped to launch Ethernet
.

Context

The book was written after the book

IBM PC
had already become a de facto standard. The year 1988 heralded a financial crisis that hit both companies hard, and started a downward slide in sales from which they never recovered.

However, at the time the book was published, the minicomputer market was still quite healthy, and Olsen was known as a dependable and trustworthy employer. DEC's community service projects were well known, most specifically his commitment to higher education and his donations of PDP-8 computers to local high schools in Massachusetts and Connecticut.

Themes

Though the book today serves partially as a historical document of the computing industry, some valuable business lessons can be learned from it. The most important lesson is that a company's culture must change as its operating environment changes. In many ways, Ken Olsen was responsible for much of the innovation that created the personal computer, even though DEC failed to produce any successful personal computer product itself before the book was published.

The title of the book focuses on Ken Olsen's major career success, namely his successful introduction of the

32-bit version. This competition is well documented in the book The Soul of a New Machine by Tracy Kidder. The VAX became the cash cow for Digital Equipment, and the successful collaboration with Xerox and Intel on the introduction of a local area network solution called Ethernet
resulted in a decade of successful growth for the company.

References