Hoi An was fortunate not to be destroyed in the two wars and avoided the rapid urbanization of the late 20th century. Starting from the 1980s, the architectural and cultural values of Hoi An Ancient Town gradually attracted the attention of scholars and tourists, making it one of the most attractive tourist destinations in Vietnam
.
Today, Hoi An Ancient Town is a unique example of a well-preserved traditional
religious
and cultural buildings that testify to the formation, development, and even decline of the city. Hoi An is also a land that bears many marks of cultural mixing and blending. Assembly halls and temples bearing Chinese imprints are located next to traditional Vietnamese townhouses and French-style houses. Besides the cultural values through architectural works, Hoi An also preserves a diverse and rich intangible cultural heritage. The daily life of the ancient town's residents with their customs, beliefs, folk art, and cultural festivals are still being preserved and developed. Hoi An is considered a living museum of architecture and urban lifestyle.