Victor Potamkin
Victor Potamkin | |
---|---|
Born | July 2, 1911 Miami, Florida , U.S. |
Nationality | American |
Occupation | Car dealership owner |
Spouse |
Luba Chaiken
(m. 1941; died 1994) |
Children | 2 |
Victor Potamkin (July 2, 1911 – June 5, 1995) was an American businessman and car dealership owner known for deep discounting and aggressive advertising.[1][2]
Biography
Early years
Potamkin was born and raised in a Jewish family in Philadelphia, the son of a fish and chicken dealer.[1][2] He graduated from Germantown High School.[2]
Due to financial difficulties brought on by the
Automotive empire
Dealerships
In 1947, partnering with Matt Slap, he opened a
In 1972, General Motors convinced him to take over their company-owned Cadillac store in Manhattan;[2] GM had been losing money due to high real estate costs and had been unable to find an independent car dealer to take over the franchise.[1] Counter-intuitively, and to the chagrin of GM who wanted to preserve the allure of the Cadillac brand, Potamkin deeply discounted the selling price, correctly forecasting that there were many more customers who wanted to move up from lesser brands who were concerned about price.[1] He was widely successful with volumes increasing from 2,000 to 6,000 as buyers from throughout the region flocked to the Manhattan store enabling Potamkin to cover his high real estate costs and making the Manhattan store the world's largest Cadillac dealer.[1] His wife appeared in commercials using the slogan: "If this nameplate isn't on the back of your car, you probably paid too much."[3] In 1987, he sold the Cadillac dealership to Roger Penske who planned to return Cadillac to a less hard-charged selling methodology; Penske was not successful and Potamkin took the franchise back in 1991.[1] He continued to expand his network of franchises: at the time of his death in 1995, Potamkin had 54 dealerships in New York, New Jersey, Pennsylvania, Georgia and Florida with $1.2 billion in sales.[1]
Checker Motors
In March 1977, Potamkin and retired GM President
Philanthropy
In 1988, he established the Potamkin Prize for Alzheimer's Research which annually awards $100,000 to the person deemed to have done the most to help in the treatment of Alzheimer's.[2]
Personal life
Potamkin was married to Luba (née Chaiken) for over 52 years; she died in 1994 of Alzheimer's disease.[3] They had two sons, Robert and Alan,[1] and eight grandchildren, Melissa, Jamin, Andi, Adam, Cole, Ayla, Alura, and Alex Potamkin.[4] Potamkin died in 1995 at Mount Sinai Hospital in Miami.[1] Memorial services were held at Temple Emanu-El in Manhattan.[2]
Potamkin served as a manager for one of his drivers, Jersey Joe Walcott, who later became a heavyweight boxing champion.[2] Potamkin brought singer Sergio Franchi to the United States and helped him get started in his career.[2]
References
- ^ a b c d e f g h i j k l m n o New York Times: "Victor Potamkin, 83; Turned Ailing Cadillac Agency Into $1 Billion Empire" by Robert McG. Thomas Jr. June 7, 1995
- ^ a b c d e f g h i j k Philadelphia Inquirer: "Victor Potamkin, Founder Of Auto Empire" By Andy Wallace and Barbara J. Richberg June 08, 1995
- ^ a b New York Times: "Luba Potamkin, 73, Pitchwoman for Cadillacs" By Richard D. Lyons April 7, 1994
- ^ "Victor Potamkin, Auto Magnate, Dead At 83". AP NEWS. Retrieved 2019-10-17.