WARQ
MHz (HD Radio) | |
Branding | Live 93.5 |
---|---|
Programming | |
Format | Top 40 (CHR) |
Subchannels | HD2: ALT 99.7 (Alternative rock) HD3: Worship & Word Network (Christian radio) HD4: 94.9 The Palm (Adult album alternative) |
Ownership | |
Owner |
|
WHXT, WMFX, WWDM, WSCZ | |
History | |
First air date | February 6, 1971 |
Call sign meaning | We ARe Q 93.5 (previous branding) |
Technical information | |
Facility ID | 58400 |
Class | A |
ERP | 2,800 watts |
HAAT | 135 meters (443 ft) |
Translator(s) | HD2: 99.7 W259CL (Columbia) HD3: 105.1 W286CT (Columbia) HD4: 94.9 W235CH (St. Matthews) |
Links | |
Webcast | Listen Live Listen Live (HD2) Listen Live (HD3) Listen Live (HD4) |
Website | live935.com alt997.com (HD2) worshipandwordnetwork.com (HD3) 949thepalm.com (HD4) |
WARQ (93.5
WARQ is licensed by the Federal Communications Commission (FCC) to broadcast with an effective radiated power (ERP) of 2,800 watts. The transmitter tower is atop the Capitol Center building at 1201 Main Street.[1] WARQ broadcasts using HD Radio (hybrid) technology.[2] Its HD digital subchannels carry three formats: alternative rock as ALT 99.7, Christian radio from the Worship & Word Network, and adult album alternative as 94.9 The Palm.
History
Easy Listening
The station
In 1983, the station adopted the call letters WCEZ, standing for Columbia and EZ listening music. It used the slogans "The Beautiful Place to Be" and "Easy 93 WCEZ."
Soft AC
Shortly after the sale of WCEZ and
Ridgley Communications later filed for bankruptcy protection. A private ownership group, in the fall of 1989, purchased WCEZ and WVOC out of bankruptcy. The group of owners, which included Olympia Networks' Steve Bunyard and broadcast veteran Rick Dames, organized and operated the stations under the Clayton Radio name.
Gold-Based AC
In January 1990, Clayton Radio replaced Format 41 with a Gold-based "WARM" AC format developed by McVay Media. The station adopted the moniker "Star 93.5" and the call letters WAAS. The call letters were designed to put the station at the top of the Arbitron rating service list of stations and stood for "We Are Always Shining." The jingles used by WAAS were customized versions of JAM's "Q-Cuts" package.
By 1992, WAAS was at a crossroads. The station was experiencing financial difficulties as well as a ratings battle with two other ACs in the market, WTCB and WSCQ (now known as WXBT).
Active Rock
That August, the station, in a rather bold move, dropped AC for
In early 1995, WARQ was sold to new owners and the studios were moved with new sister station
Alternative Rock
WARQ become a full time alternative rock station by early 1996. It dropped the "Real Rock" slogan in the process, switching to "Columbia's Rock Alternative".
In 1999, a new handle known as "Channel 93.5" was adopted by
From 2000 to 2003, WARQ hosted the Fallout concerts at Finlay Park, featuring popular bands of the time including
Hot AC and Top 40
The station was owned for a short time by YMF Media LLC through licensee YMF Media South Carolina Licensee LLC. In late 2020, it was acquired by
in the Columbia radio market at the time of purchase.On March 21, 2014, after playing "Say Goodbye" by
HD Radio
WARQ added an
WARQ added an HD3 subchannel, airing
An HD4 subchannel was added when co-owned
Previous logos
References
- ^ Radio-Locator.com/WARQ
- ^ HD Radio Guide for Columbia, South Carolina
- ^ "L&L Broadcasting Expands to Columbia, SC".
- ^ WARQ Columbia Flips to Hot AC
- ^ "Login to All Access | Breaking Radio News and Free New Music".
- ^ WARQ Goes Live Radioinsight - July 2, 2021
- ^ "Notification of Cancellation of the WPCO Station License". January 5, 2023. Retrieved January 10, 2023.