WDLR

WDLR
Marysville, Ohio;
Broadcast area	Columbus, Ohio
Frequency	1270 kHz
Branding	MY 96.7
Programming
Format	Classic hits
Affiliations	Cincinnati Reds Radio Network; Cincinnati Bengals Radio Network; Columbus Blue Jackets Radio Network; Ohio State Sports Network
Ownership
Owner	Brent Casagrande; (Delmar Communications, Inc.);
Sister stations	WQCD, WVXG
History
First air date	1983
Former call signs	WUCO (1982–2011); WQTT (2011-2020)
Technical information
Facility ID	29636
Class	B
Power	500 watts
Transmitter coordinates	40°14′46.00″N 83°19′50.00″W / 40.2461111°N 83.3305556°W
Translator(s)	96.7 W244DV (Marysville)
Links
Webcast	Listen live
Website	my967.net

WDLR (1270

radio station licensed to Marysville, Ohio. The station primarily serves the Union County region, with limited coverage in the Columbus market. The station is under ownership of Brent Casagrande through licensee Delmar Communications, Inc, and features a locally programmed classic hits

format.

Early history

WDLR signed on in 1984 as WUCO with a

adult contemporary in the late 1990s. It was previously owned by Frontier Broadcasting, based in the Columbus suburb of Westerville, and was founded by Bart Johnson, the son of the late farm broadcaster Ed Johnson. WPTW

in Piqua was also owned by Frontier Broadcasting (now owned by Muzzy Broadcasting).

It switched again to a

ABN Radio

farm director Dale Minyo formed Ohio Ag-Net under the umbrella of Agri Communicators Inc., the former parent company of ABN.

St. Gabriel Radio

In August 2005, WUCO was purchased by St. Gabriel Radio Inc. -- formed in 1998 and named for the

WNOC

-based Annunciation Radio.

When WUCO moved its studios to Columbus in July 2007 as part of St. Gabriel Radio, Gene Kirby, a community-minded local citizen, stepped up to help fill the void for local

Part 15

-compliant broadcast first aired classic country and later an oldies format. WMHO was on the air until the summer of 2011 until its tower was irreparably damaged by a lightning strike.

WUCO's connection to St. Gabriel Radio would last until December 2008, when the organization began leasing time on Columbus-licensed

WOSU (AM) from Ohio State University in December 2011, rechristened as WVSG

), while also necessitating a divestiture of WUCO.

True Oldies Channel

WUCO was leased over in late 2009 to ICS Holdings Inc., also then the owner of

Citadel Media

, and branded itself as "True Oldies 1270 WQTT," despite the WUCO calls still in use and aired at the top of the hour. ICS Holdings eventually purchased the station in February 2010, changing its name to ICS Communications.

In the summer of 2010, WUCO briefly aired Spanish language programming (not dissimilar to WDLR's Spanish-language format at the time) although the WUCO website - then using the WDLR domain and URL - did not initially reflect this change. WUCO changed back to The True Oldies Channel in December 2010, again with the "1270 WQTT" brand. WUCO's callsign finally changed to WQTT in September 29, 2011.

ICS Holdings sold WQTT, along with WDLR and WVXG, to Delmar Communications, Inc. effective December 30, 2014. The price for the transaction was undisclosed WQTT broadcasts

Little Brown Jug

horse racing event in Delaware each September, simulcasting sister station WDLR.

Classic rock format

On January 1, 2019, WQTT shifted from an oldies format to a classic rock format. The station relocated back to Marysville, and began airing the Bob & Tom Show.

My 96.7

On December 8, 2020, WQTT changed its call sign to WDLR (the WDLR calls and classic hits format moved from 1550 AM Delaware, Ohio).^[1] On January 1, 2021, WDLR changed its format from classic rock to classic hits, branded as "My 96.7".

FM translator

WQTT launched an

US Route 36

.

Broadcast translator for WDLR
Callsign	Frequency	City of license	Facility ID	ERP	HAAT	Class	Transmitter coordinates
W244DV	96.7 MHz	Marysville	141717	250 watts	0 meters	D	40°15′42.10″N 83°16′24.10″W / 40.2616944°N 83.2733611°W / 40.2616944; -83.2733611

Previous logo

References

^ WDLR To Relocate As Part Of CD 92.9 Launch Radioinsight - December 2020

External links

WDLR in the FCC AM station database
WDLR in Nielsen Audio's AM station database

[1] WDLR To Relocate As Part Of CD 92.9 Launch Radioinsight - December 2020

[1]