WMTR-FM

WMTR-FM
	AP Radio; Detroit Tigers Radio Network; Ohio Ag Net; Brownfield AG News; Rocket Sports Radio Network; Ohio State Sports Network
Ownership
Owner	Nobco, Inc.
History
First air date	April 15, 1968; 56 years ago (as WHFD at 95.9)
Former call signs	WHFD (1968–1989)
Former frequencies	95.9 MHz (1968–1991)
Technical information
Facility ID	48957
Class	A
ERP	3,800 watts
HAAT	122 meters (400 ft)
Transmitter coordinates	41°33′29.00″N 84°11′8.00″W / 41.5580556°N 84.1855556°W
Translator(s)	HD2: 94.3 W232CM (Wauseon)
Links
Webcast	Listen live
Website	www.961wmtr.com

WMTR-FM is a

Arbitron

ratings reports. Its studios are in Archbold and the transmitter is located northeast of the city.

History

WMTR-FM began broadcasting in 1968 at 95.9 on the FM dial and formerly bore the callsign WHFD (which were the first letters of the 4 counties in its broadcast region—Williams, Henry, Fulton, and Defiance). The current call letters were adopted in 1989 and are legally WMTR-FM due to there being a

adult contemporary to oldies as "96 Gold" to the current classic/adult hits format. The station is owned by Northwestern Ohio Broadcasting Corporation and prides itself on the fact that it is still locally owned and operated. Max Smith, Sr. founded the station, which is managed today by his son, Max Smith, Jr. In a note of historical significance, WMTR-FM was one of the first commercial radio stations in the nation to convert to DAT

technology in the late 1980s, considered state-of-the-art for the time.

WMTR-FM also has a strong sports commitment. WMTR covers high school sports and carries both Detroit Tigers baseball and Ohio State University football.

The station acquired an FM translator at 94.3 (W232CM) in late 2016. W232CM relays the HD2 signal of WMTR-FM, offering country music to the Wauseon area.

The station is an affiliate of the "Floydian Slip" syndicated Pink Floyd program.

External links

WMTR in the FCC FM station database
WMTR in Nielsen Audio's FM station database
W232CM in the FCC FM station database
W232CM at FCCdata.org

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