WMBX
MHz | |
Branding | X 102.3 |
---|---|
Programming | |
Format | Urban adult contemporary |
Affiliations | Premiere Networks |
Ownership | |
Owner |
|
WEAT, WFTL, WIRK, WMEN, WRMF | |
History | |
First air date | December 10, 1980 (as WHLG) |
Former call signs | WHLG (1980–1997) |
Call sign meaning | West PalM Beach's X102.3 |
Technical information | |
Facility ID | 25756 |
Class | C1 |
ERP | 100,000 watts |
HAAT | 297 meters (974 ft) |
Links | |
Webcast | Listen live |
Website | x1023.com |
WMBX (102.3
The
History
On December 10, 1983, the station
X 102.3 launched on October 23, 2001, airing a
In 2006,
On April 10, 2012, CBS Radio announced that it was selling WMBX and its sister stations in West Palm Beach to Palm Beach Broadcasting for $50 million, pending FCC approval. The station's Rhythmic format and airstaff were retained under the new owners.[3] After sister station WUUB dropped its adult R&B format in February 2013 to become the West Palm Beach affiliate of ESPN Radio upon being sold to Good Karma, WMBX gravitated its direction to the broader urban contemporary format and added more R&B to its playlist.
On May 13, 2013, WMBX began airing the Steve Harvey Morning Show weekdays from 6:00 to 10:00 a.m., using Reggie Dee to provide local content during breaks.[4]
On February 25, 2016, Digity, LLC (parent company of Palm Beach Broadcasting) and its 124 radio stations were acquired by Alpha Media for $264 million.
On September 27, 2018, Alpha Media announced the sale of its West Palm Beach stations to Hubbard Broadcasting.[5] The sale was consummated on January 23, 2019 at a purchase price of $88 million.
HD programming
WMBX had broadcast two channels in the HD Radio (digital) format.[6]
On June 5, 2015, at 4 p.m., WMBX-HD2/W242CI launched "Beatz 96.3". It filled a hole when WMBX gradually shifted from urban contemporary to urban AC, following the sale of former sister station WUUB in February 2013.[7][8]
On July 9, 2019, at Noon, WMBX-HD2/W242CI began stunting with bird sounds. Two days later, WMBX-HD2/W242CI launched a Mainstream Top 40/CHR format, branded as "Party 96.3".[9] Later in 2019, “Party 96.3“ moved to sister station WRMF's HD4 sub-channel, and WMBX ceased broadcasting in HD.
Mixers
- DJ Reggie Dee
Personalities
- Steve Harvey Morning Show with Reggie Dee
- NaySimone
- Mark McCrazy
- KJ (The Love Zone)
References
- ^ Radio-Locator.com/WMBX
- ^ Information from the Broadcasting Yearbook 1982 page C-48
- ^ "CBS Sells West Palm Beach Cluster" from All Access (April 10, 2012)
- ^ "WMBX-FM - Steve Harvey Morning Show" (May 13, 2013)
- ^ "Hubbard/Alpha Media West Palm Beach Purchase Price Revealed". RadioInsight. November 15, 2018. Retrieved July 22, 2019.
- ^ http://hdradio.com/station_guides/widget.php?id=47 HD Radio Guide for West Palm Beach & Boca Raton
- ^ Rhythmic "Beatz" to Launch in West Palm Beach
- ^ Beatz 96.3 Debuts
- ^ Hubbard Launches Party 96.3 West palm Beach Radioinsight - July 11, 2019
External links
- Official website
- WMBX in the FCC FM station database
- WMBX in Nielsen Audio's FM station database