WRGV

WRGV (107.3

In 1976, 107.3 FM belonged to WAJB, which was a beautiful music station with studios at the Tiger Point Country Club in Gulf Breeze, until it was purchased by Colonial Broadcasting in 1979. The format was changed to country music along with new call letters, WOWW to become known as "WOW 107", moving its studios to Davis Highway in Pensacola.

As the 1980s progressed, "WOW 107" would rise up to become a country music power house, overthrowing the heritage country station in the market, WXBM-FM, and winning several Billboard Magazine's Station of the Year (small market) awards. It was also known for its full-time News department, winner of multiple AP news awards.

As the 1980s ended, so did WOW 107's run of being a ratings king, now owned by Sun Media Group. The 1990s saw several re-imaging attempts, including "The New WOW 107.3" and "107 Thunder Country", until its demise as a country station in 1995 when it became "New Rock One Zero Seven", flipping to alternative rock. Riding the popularity wave of mid-1990s alternative music, WOWW debuted at #1 in Arbitron's Persons 18-34, where it remained until the purchase and format flip by Paxson. "New Rock 107" staff included Steve Williams as Operations Manager/Morning Show host, Program Director/Midday host Joel Sampson, Music Director/Afternoon host LaLaine, and evening host Suzy Boe, among others.

In 1996, the station was purchased by Southern Broadcasting, which owned New Rock 107's only competition,

After stunting for two days playing "

Then, in late 2004, the station's owner, now

In February 2010, the station ceased the "My 107.3" format and began simulcasting

External links

• WRGV official website
• WRGV in the FCC FM station database
• WRGV in Nielsen Audio's FM station database

30°36′41″N 87°36′27″W / 30.611306°N 87.607472°W / 30.611306; -87.607472