WREW
 | This article needs additional citations for verification. (January 2009) |
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| Broadcast area | Cincinnati metropolitan area |
|---|---|
| Frequency | 94.9 MHz (HD Radio) |
| Branding | Mix 94.9 |
| Programming | |
| Format | Adult contemporary |
| Subchannels | HD2: Alternative rock |
| Ownership | |
| Owner |
|
| History | |
First air date | September 20, 1962 |
Former call signs |
|
Call sign meaning | W REWind (former branding) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 73369 |
| Class | B |
| ERP | 10,500 watts |
| HAAT | 322 meters (1,056 ft) |
Transmitter coordinates | 39°12′1″N 84°31′22″W / 39.20028°N 84.52278°W |
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | www |
WREW (94.9
WREW has an
History
Beautiful music/country (1962-1980)
On September 20,
show tunes.The call letters were switched to WCNW-FM in 1965, co-owned and simulcast with Country-formatted WCNW 1560 AM. Beautiful music returned to the frequency in the mid 1970s as WLVV-FM "Love 95."
Top 40/Soft rock (1980-1988)
The station was sold off to Heftel Broadcasting in 1980, becoming WYYS-FM "Yes 95" with a Top 40-Rock format. The format changed within a year to soft rock under the same call letters and handle before becoming WLLT-FM "Lite 95" in January 1983.
Classic rock (1988-1995)
On July 22, 1988, WOFX-FM "The Fox" replaced WLLT-FM, airing Classic rock.[4]
Smooth jazz (1995-1999)
On September 13, 1995, the WOFX call letters, format and intellectual properties were bought by Jacor and moved to 92.5 FM, with 94.9 becoming WVAE-FM The station called itself "The Wave." It flipped to smooth jazz, modeling itself after WNWV The Wave, which had debuted one year before in Cleveland.[5][6]
Rhythmic oldies (1999-2006)
Cumulus then temporarily switched the 94.9 frequency to a simulcast of country-formatted
Alternative (2006-2008)
On November 9, 2006, at 12 p.m., 94.9 FM flipped to alternative rock, branded as "The Sound".[8][9] The first song on "The Sound" was "Welcome to Paradise" by Green Day. Although the station used the WYGY call letters for the first month of the new format, the call letters were moved to 97.3 FM, with the WSWD call letters debuting on November 29. (The country format would move to 97.3 FM at the same time as the flip.)
Upon its launch, the station began a programming stunt that consisted of 9,490 songs in a row without commercials or DJ interruption, though they replayed many songs multiple times in a day. This stunt took 22 days to complete, and it finished on December 1, 2006 at 5 p.m. EST. At this time, the station announced that it would begin airing commercials. The first song played after the 9,490 song promotion was "
On January 18, 2007, Entercom announced plans to swap its entire Cincinnati radio cluster, including WSWD, together with three of its radio stations in
Country (2008-2009)
On November 7, 2008, at 11:00 a.m., the formats and call signs of WSWD and WYGY switched frequencies, with the country music format returning to the 94.9 FM frequency, and the alternative format moving to 97.3 FM. All weekday disc jockeys were also let go with the move.
The last song to play on "94.9 The Sound" was "
Adult hits (2009-2013)
Another shakeup occurred at 5 p.m. on May 21, 2009, as Bonneville moved the "Wolf" back to 97.3, discontinuing the "Sound" format altogether ("The Sound" would move to 97.3-HD2, which was later moved to 94.9-HD2). At the same time, 94.9 FM flipped to a hybrid
When WREW debuted, the station played a wide range of music from the 1970s, 1980s and 1990s, with a core focus on the 80s, as stated in their slogan, "Feel Good Favorites of the 80s and More". The station experienced huge success after its debut, as it is normally a Top 10 rated station in the Cincinnati Arbitron ratings.
On January 19, 2011, Bonneville International announced the sale of WREW and several other stations in various markets to Hubbard Broadcasting for $505 million.[14] The sale was completed on April 29, 2011.[15]
The station expanded the
Hot adult contemporary (2013-present)
On October 1, 2013, WREW rebranded as "The New 94.9, Cincinnati's Best Mix".[16] On July 6, 2015, WREW rebranded as "Mix 94.9."
On January 18, 2018, WREW re-branded for several days as "Fiona 94.9" as a tribute to celebrate the Cincinnati Zoo and Botanical Garden's baby hippo, Fiona, on her first birthday. On January 21, 2018, the station switched back to "Mix" after the celebration wrapped up.
Former Logos
References
- ^ "Facility Technical Data for WREW". Licensing and Management System. Federal Communications Commission.
- ^ "Contact Us". Mix 94.9. August 13, 2013. Retrieved August 6, 2023.
- ^ "WREW-FM 94.9 MHz - Fairfield, OH". radio-locator.com. Retrieved August 6, 2023.
- ^ "American Radio History" (PDF). Archived from the original (PDF) on March 22, 2022. Retrieved November 28, 2018.
- ^ "Billboard". September 23, 1995.
- ^ American Radio History [dead link]
- ^ "Cincinnati News, Sports and Things to Do | Cincinnati Enquirer".
- ^ "FM station debuts at 94.9 today". Archived from the original on April 24, 2016.
- ^ "FM 94.9 gets new rock format". Archived from the original on April 24, 2016.
- ^ "Entercom trades radio stations". Retrieved August 6, 2023.
- ^ "Cincinnati News, Sports and Things to Do | Cincinnati Enquirer". The Enquirer. Retrieved August 6, 2023.
- ^ "Cincinnati News, Sports and Things to Do | Cincinnati Enquirer". The Enquirer. Retrieved August 6, 2023.
- ^ "Bonneville Rewinds in Cincinnati – RadioInsight". May 22, 2009.
- ^ Another big radio deal cincinnati.com January 19, 2011 [dead link]
- ^ "Hubbard deal to purchase Bonneville stations closes". Radio Ink. May 2, 2011. Archived from the original on March 12, 2012. Retrieved May 2, 2011.
- ^ "A New Mix In Cincinnati – RadioInsight". October 2013.
External links
- Mix 94.9 website
- WREW in the FCC FM station database
- WREW in Nielsen Audio's FM station database