WPUR
MHz | |
Branding | Cat Country 107.3 |
---|---|
Programming | |
Format | Country |
Affiliations | |
Ownership | |
Owner |
|
WENJ, WFPG, WPGG, WSJO | |
History | |
First air date | February 28, 1998 |
Call sign meaning | Purr |
Technical information | |
Facility ID | 54894 |
Class | B1 |
ERP | 25,000 watts |
HAAT | 94 meters (308 feet) |
Links | |
Webcast | Listen Live |
Website | catcountry1073.com |
WPUR (107.3
History
The
On April 9 and 10, 1998, WZZP began broadcasting a mix of country songs. Later on April 10 and into April 11, the station played "Tubthumping" by Chumbawamba over and over. Another stunt format aired from April 12 to April 14, this time with all classic rock songs as "ZZ-107". From April 14 to April 17, CHR was featured with IDs only saying "107.3". This was expanded upon from April 17 to April 25, when more CHR songs were added to the playlist and the station's name shifted to "ZZ-107 The Zipper".
On April 25, 1998, "Fun 107" debuted with a
At 3 p.m. on June 29, 1998, the real format and name finally debuted: "Cat Country 107.3", with "Fancy" by Reba McEntire as the station's first song. The call letters officially changed to WPUR on July 20, 1998.
Ownership
Spring Broadcasting, LLC, purchased the construction permit for 107.3 in Atlantic City from Radio-Vision II in the late 1990s. In November 1999, Citadel Communications entered the Atlantic City market as it purchased Spring Broadcasting. In July 2001, Citadel Communications sold WPUR and its Atlantic City sister stations to newly formed Millennium Radio Group for $19.4 million. In 2011, Millennium's radio stations were turned over to Townsquare Media.
Positioning
WPUR positions itself as "Cat Country 107.3", "#1 for new country". Originally, WPUR was positioned as "South Jersey's Hot New Country" and later "Continuous Country Favorites". WPUR currently uses the
Technical
WPUR is a class B1 FM radio station, operating with 25,000 watts
WPUR had a severe null in its signal over land until WSNJ-FM 107.7 Bridgeton, New Jersey, went off the air in February 2004. When WSNJ-FM went off the air, WPUR was able to bring a full 25,000-watt ERP signal over land.
Charity work
WPUR supports local non-profit organizations throughout South Jersey. In addition, since 2000, WPUR has held annual two-day radiothons for St. Jude Children's Research Hospital, raising over $1,000,000, and also holds a yearly quest for One Million Pennies for St. Jude.
External links
- WPUR official website
- Listen live to WPUR
- Millennium Radio Group - Atlantic City
- WPUR in the FCC FM station database
- WPUR in Nielsen Audio's FM station database