WTSH-FM

WTSH-FM
Satellite of MHz
Branding	La Raza 102.3/107.1
Programming
Format	Regional Mexican
Ownership
Owner	Davis Broadcasting (via LMA); (Woman's World Broadcasting);
History
First air date	1972 (as WZOT)
Former call signs	WZOT (1972–1989)
Call sign meaning	Transfiguration of SouTH 107, which it was known as until June 2014
Technical information
Facility ID	7043
Class	C1
ERP	100,000 watts
HAAT	158 m (518 ft)
Links
Webcast	Listen Live
Website	laraza1023.com

WTSH-FM 107.1, branded as La Raza 102.3/107.1, is an

main studio is located on John Davenport Drive in Rome, Georgia

.

On June 9, 2014, Women's World Broadcasting announced it would turn over operation of

station ID

included all three stations at the top of each hour: "WTSH-FM Aragon, W296BB Jonesboro, WSB-FM HD3 Atlanta".

Just over a year later, on June 29, 2015, WTSH went back to their heritage country format, simulcasting WNGC as 106.1/107.1 Your Georgia Country. The change comes as X107.1 failed to gain any traction up against WRDA/WRDG generating only a 0.5 share in the May 2015 Nielsen Audio ratings.^[1]

On September 24, 2018, WTSH-FM (as a result of the LMA with Cox Media Group ending) switched from a simulcast with country-formatted WNGC to a simulcast with regional Mexican-formatted WLKQ-FM in Buford, branded as "La Raza 102.3/107.1".^[2]

The LMA and the "translator" station allowed Cox to circumvent restrictions on the excessive

Atlanta Journal-Constitution

.

Broadcast translators and station move

WTSH-FM currently broadcasts with 100,000 watts from west-central

Rockmart. (Relative to metro Atlanta, this is two counties due west of Acworth.) As of February 2014

, this application was still pending.

WTSH's owner also purchased

RF interference to WTSH. It went on-air in February 2014, making it at least the second station to be taken from Clayton county to retransmit another commercial station with an already-good signal in the area (the other being W275BK FM 102.9 from Riverdale

).

The two stations are synchronized as a

phase cancellation, but as a matter of physics it is impossible to avoid the switching caused by FM's capture effect

.

In 2003, an application was made for another translator station in Rome on 98.7 by Broadcast Investment Associates. This station, which took the FCC a decade to approve, received a construction permit in December 2013, after a reapplication four months prior. Given

WRGA

AM 1470, another Rome Radio Partners property.

WTSH previously had translator

WJTH AM 900 in Calhoun

, both in upper northwest Georgia.

Former disc jockeys

Mornings: Moby in the Morning [1]
Middays: Monica
Afternoons: Kevin Daniels
Evenings: Rick Bradley

Previous logo

References

^ X107.1 Atlanta Gives Way To Country
^ Your Georgia Country Gives Way to La Raza in Atlanta Radioinsight - September 24, 2018

External links

WTSH website
WTSH in the FCC FM station database
WTSH in Nielsen Audio's FM station database
Current coverage area
Construction permit area

34°15′04″N 84°59′06″W / 34.251°N 84.985°W / 34.251; -84.985

[1] X107.1 Atlanta Gives Way To Country

[2] Your Georgia Country Gives Way to La Raza in Atlanta Radioinsight - September 24, 2018

[1]

[2]

v t e Spanish-language radio stations in the state of Georgia
Stations	WAFS – Atlanta WAOS – Austell WAZX – Smyrna WAZX-FM – Cleveland WBZW - Union City WBZY – Canton WCHK - Canton WESI-LP – Sugar Hill WFTD – Marietta WGLA – Nashville WKTM – Soperton WLBA – Gainesville WLEL - Ellaville WLKQ-FM – Buford WOCE – Ringgold WPBS – Conyers WPLO – Grayson WTSH-FM – Aragon WXEM – Buford
See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Georgia See also Classical Jazz Religious Spanish Smooth Jazz Other