Williams Murray Hamm

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Williams Murray Hamm (WMH)
Writtle Holdings
Websitewmhagency.com

Williams Murray Hamm (WMH) is a brand innovation, design and strategy agency based in London. It specialises in inventing or reinventing brands.

History

Founded in 1997,[1] Williams Murray Hamm was acquired in 2006 by Loewy Group, a business that was subsequently acquired by Writtle Holdings in 2011.[2] Chairman & Founder, Richard Williams and Creative Partner, Garrick Hamm both remain on the board of directors.[3] Founding Partner, Richard Murray died in 2010.[4] Wybe Magermans[5] was appointed to the board in 2016 and became the agency's Managing Director in 2019.

Work and accolades

WMH's work in Fast-moving Consumer Goods (FMCG) packaging for GSK's Horlicks,[6] Hovis,[7] McVitie's Jaffa Cakes[8] and Sainsbury's SO organics[9][10] and Sainsbury's Basics[11][12] led to the business being named Design Agency of the Year by Marketing Magazine in 2002 and 2004.[13]

WMH has won DBA Design Effectiveness Awards for its work on Here Organics, Sainsbury's SO organic,[14][15] Wild Brew (which also won a D&AD yellow pencil),[16][17] while Hovis and Clipper Teas won the DBA Design Effectiveness Grand Prix in 2002 and 2004 respectively.[18][19]

Notable WMH clients have included 2003's redesign of the Barclays Bank identity,[20] 2004's relaunch for Fortnum & Mason,[21] via a brand book and repackaging exercise. The company has maintained an eight-year relationship with Syngenta, the Swiss agrochemicals business.[22] Other WMH clients include Beazley,[23] Brummells of London,[24] Way to Blue[25] and Jamie Oliver's store Recipease venture,[26] Burger delivery start-up Chosen Bun,[27] Magic Me,[28] JuiceBurst (Purity Soft Drinks),[29] Syngenta,[30] charity Ella's Home,[31] and globally for Carlsberg[32] and Castrol.[33]

More recent work includes the launch of Waitrose & Partners Free From range of foods, creation of completely new container shipping company, Ocean Network Express (ONE), brand positioning and identity redesign for USA based food producer Lamb Weston;[34] and brand world creation for Pernod Ricard's leading boutique single malt whisky, Aberlour.

In 2015, the agency was awarded the top prize at The Drum's inaugural Dream Awards[35] and gold at the Fresh Awards[36] for its packaging design for UK erotica brand Coco de Mer.[37] Additionally, WMH won gold in the body category at the celebrated Pentawards[38] for its work with beauty brand Prismologie.[39]

2016 saw WMH's return to win gold at the Design Effectiveness Awards (Design Business Association) for their interactive brand design work with JuiceBurst (Purity Soft Drinks).[40] The award-winning continued for its brand identity and packaging work for Coco de Mer winning the coveted D&AD Yellow Pencil Award,[41] the Drum Design Award,[42] Design Week Award (Package Design Category)[43] and Creative Review Annual where it was awarded 'Best in Book: Design'.[44]

In 2017, WMH started a new division that specialises in implementing large packaging roll-out and major cross-media campaigns. WMHAdaptive works for clients such as Waitrose, Castrol and Network Rail.

Publications

  • WMH updated The Little Book of Don'ts in Brand Design in 2004
  • Richard Murray wrote Churnmore A True Taste of Brand Management in 2007
  • The three partners delivered Seemed Like a Good Idea at the Time, a celebration of the company's ten years in business in 2009
  • To celebrate its 20th anniversary, WMH published Blood, Sweat & Ideas. A retrospective of the agency's work over the past two decades.

References

  1. ^ "Incorporation date WMH".
  2. ^ "Exclusive: Loewy acquires WMH | News". Design Week. 1 December 2006. Retrieved 25 August 2014.
  3. ^ "People: Company 03305951 – Williams Murray Hamm". Duedill. Retrieved 21 January 2016.
  4. ^ "Richard Murray: 1965–2010". Creative Review. Retrieved 25 August 2014.
  5. ^ "WILLIAMS MURRAY HAMM LIMITED – Officers (free information from Companies House)". beta.companieshouse.gov.uk. Retrieved 29 February 2016.
  6. ^ "Design Awards: Packaging (food)". Marketing Magazine. 23 November 2005. Retrieved 21 January 2016.
  7. ^ "Branding Interview: Williams Murray Hamm, sub section: Bread Winners". 2 March 2005. Retrieved 2 March 2005.
  8. ^ "WMH repacks Jaffa Cakes for a bigger bite of market | News". Design Week. 4 March 2004. Retrieved 25 August 2014.
  9. ^ "D&AD Awards 2006 Professional packaging design winner wood pencil Sainsbury's Organics/". Retrieved 21 January 2016.
  10. ^ "Putting a Prize on Effectiveness | BusinessWeek". Images.businessweek.com. Archived from the original on 19 February 2012. Retrieved 21 January 2016.
  11. ^ "Creative Review: When Sainsbury's was out on its own". 25 August 2011. Retrieved 21 January 2016.
  12. ^ "Sainsbury's Basics as designed by Williams Murray Hamm grow fifty percent in one year". 27 November 2005. Retrieved 21 January 2016.
  13. ^ "AGENCY 2002: Design Agency of the Year – Williams Murray Hamm". Marketing Magazine. Retrieved 25 August 2014.
  14. ^ "Sainsbury's Basics as designed by Williams Murray Hamm". www.newswire.com.
  15. ^ "dba Insight magazine Winter Spring 2007" (PDF). www.dba.org.uk.
  16. ^ "D&AD Professional Awards 2001 – Yellow Pencil for Packaging Design: Wildbrew". D&AD.
  17. ^ "A fur day's work". The Guardian. 19 January 2002.
  18. ^ "Archived copy" (PDF). Archived from the original (PDF) on 27 January 2016. Retrieved 27 June 2014.{{cite web}}: CS1 maint: archived copy as title (link)
  19. ^ "Richard Murray". agIdeas. Retrieved 25 August 2014.
  20. ^ "Barclays opts for WMH to develop cohesive image". Marketing Magazine. 26 November 2003. Retrieved 25 August 2014.
  21. ^ "Team of designers restructures Fortnum & Mason brand | News". Design Week. 10 November 2005. Retrieved 25 August 2014.
  22. ^ "News Wire". Newswire.
  23. ^ "CorpComms – News – 61 Risky Business". Corpcommsmagazine.co.uk. 27 April 2008. Retrieved 25 August 2014.
  24. ^ "Brummells and Sage Pay Cloud Connect Case Study". Archived from the original on 15 December 2021 – via www.youtube.com.
  25. ^ "A live neon identity for Way to Blue". Design Week. 23 May 2013. Retrieved 21 January 2016.
  26. ^ "Branding for Jamie Oliver's retail store Recipease unveiled by Williams Murray Hamm". The Drum. Retrieved 25 August 2014.
  27. ^ Simon Nias, marketingmagazine.co.uk, 12 June 2013, 12:41PM (12 June 2013). "Chosen Bun to launch world's first gourmet burger delivery business". Brandrepublic.com. Retrieved 25 August 2014.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
  28. ^ "Williams Murray Hamm creates Plasticine identity for charity Magic Me". Design Week. 14 March 2012. Retrieved 21 January 2016.
  29. ^ Montgomery, Angus (22 January 2013). "'Exploding' fruit drink packaging from Williams Murray Hamm".
  30. ^ "Syngenta: "FLOWERS PRO CONTROLS" Design & Branding by Williams Murray Hamm".
  31. ^ Matthew McIntyre (7 April 2014). "Williams Murray Hamm's 'pretty' campaign against sex trafficking | Desktop". Desktopmag.com.au. Retrieved 25 August 2014.
  32. ^ "BOILERMAKER CHALLENGE – USE A GLASS THAT DOESN'T EXIST!". Phil Sills -Photographer.
  33. ^ "Castrol EDGE film". youtube. Archived from the original on 15 December 2021.
  34. ^ Derrick Lin (14 July 2015). "PROJECTS YOU SHOULDN'T MISS: Lamb Weston New Visual Identity".
  35. ^ "Williams Murray Hamm scoops top prize at The Drum Dream Awards". The Drum.
  36. ^ "Fresh Awards Winners 2015, Packaging Design, Coco de Mer". Fresh Awards.
  37. ^ Derrick Lin (5 June 2015). "Showcase and discover creative packaging: Coco de Mer". Packaging of the World.
  38. ^ "GOLD PENTAWARD 2015 – BODY – WILLIAMS MURRAY HAMM". Pentawards.
  39. ^ "PRISMOLOGIE". The Dieline.
  40. ^ "Winners/ Beverags: Gold – JuiceBurst & WMH winners". Design Effectiveness Awards winners 2016. Design Business Association. Retrieved 11 February 2016.
  41. ^ "Coco de Mer | Williams Murray Hamm | Coco de Mer | D&AD Awards 2016 Pencil Winner | Consumer Packaging Design | D&AD". www.dandad.org.
  42. ^ "Drum Design Winners Announced". The Drum.
  43. ^ "@Design_Week DWawards16 Twitter @WMHagency". Design Week Twitter.
  44. ^ "CR Annual – Best in Book: Design". www.creativereview.co.uk. 27 April 2016.

External links

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