Born Rich (2003 film)

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Born Rich
DVD cover
Directed byJamie Johnson
Produced by
Starring
CinematographyNick Kurzon
Edited by
  • Nick Kurzon
  • Steven Pilgrim
Music by
Joel Goodman
Production
companies
Wise and Good Film, LLC
Distributed byHBO
Release date
  • January 19, 2003 (2003-01-19) (Sundance Film Festival)
Running time
  • 75 minutes (Sundance)[1]
  • 67 minutes (television)[2]
CountryUnited States
LanguageEnglish
Budget$150,000[3]

Born Rich is a 2003

dysfunctional,[4][5] and exists because the discussion of their wealth challenges the notion that America is a meritocracy and their right to have their wealth.[6][7][8]

Cast

Production

Development and pre-production

Made over a three-year period while he was a history student at

chambermaid, and the longest, most expensive contested will trial in U.S. history that ensued after his death in 1983. During the trial there were ongoing headlines in The New York Times about the estate battle and lurid tales were revealed that humiliated his family.[5][7][31] Johnson said, “My grandfather made some serious mistakes, he was born rich and I really didn’t want to be in the same situation that he found himself in at the end of his life.”[31]

It took three years to make as most of the young heirs contacted to participate in the film turned him down,

Campbell's soup heir and a Rockefeller initially agreed to participate but both of them backed out due to a parent's objections.[12] The pre-production took two years and involved hundreds of phone calls to line up the "young inheritors".[32] Johnson enlisted Bingo Gubelmann, a childhood friend who is a cousin of socialite Marjorie Gubelmann, to be a co-producer and to help recruit "inheritors" in their late teens to mid-20s who could live lavishly without ever having to work. 11 heirs ended up being interviewed.[12]

Filming

By summer of 2000, after a year of filming, most of those interviewed were asking Johnson to take them out of the movie.

American dream that was achieved by his great-grandfather.[6][34] According to Johnson, the decadence of the party was intentional.[35] He had always wanted to film the final scene, where he and Bingo pour Veuve Clicquot into a tower of champagne glasses,[12] "as part of the movie about the unequal distribution of wealth in America."[35]

Post-production

The

W magazine.[12][35] After hearing early reports about the film, Luke Weil filed a lawsuit on September 4, 2002, demanding that his scenes be removed.[4][37][38] The lawsuit was featured in the film.[4] Other film subjects were also apprehensive when the press started reporting about the movie.[39]

Weil alleged in the lawsuit that he had been "tricked" into participating in what he thought would solely be a school project.

newsworthy, and that the releases Weil had signed in 2000 clearly identified the film as a commercial production.[37][40]

The film had been submitted to the Sundance Film Festival when the court ruling was reported by the press in October 2002.[40][43] Changes were apparently made to the film after Weil became incensed after the film's debut at Sundance.[3][41] Wittenborn remarked on Weil's reaction to the film, "We could have made him [Weil] look worse. We were being kind." Johnson concurred that there was "some reservation on our part in terms of editing".[33] Johnson thought that Weil was "the most honest person in the film",[35] who was "willing to say things...that may reflect what our peers are thinking all the time."[36]

Release

Born Rich was selected for a noncompetition screening at the 2003 Sundance Film Festival,[44] where it was a hit.[45][46] The film premiered at Sundance on January 19, 2003, in the American Spectrum category.[1][47] Every seat at the screening was occupied and a couple dozen people were turned away.[32] Sheila Nevins, executive vice president for original programming at HBO, decided to see the film at Sundance when she saw a line around the block for it.[4] An edited version of the film was produced after it was acquired by HBO.[41] In July 2003, it was promoted at the HBO presentation at the Television Critics Association convention in Los Angeles by Johnson and three film subjects.[41][48]

Johnson was on The Oprah Winfrey Show to discuss Born Rich in a namesake episode that also featured Paris Hilton and Nicky Hilton, two days before HBO's big screen premiere of the film in New York City on October 15, 2003.[49][50] Five heirs from the film attended the premiere with Johnson.[33][50] According to Johnson, although Georgina Bloomberg did not attend the opening, she sent him a note afterwards saying she was happy with the film's success and the wide audiences that were able to see it.[33] A week before the premiere, some of Georgina's remarks in the film were reported in a New York Daily News article that included a response from a spokesperson for her father, the then mayor of New York.[51] There were sold-out screenings of the film in New York for weeks.[3] Johnson appeared with S.I. Newhouse IV on Paula Zahn Now on CNN to discuss the film the day before its October 24, 2003 premiere at the Hamptons International Film Festival.[4][52]

Johnson was also interviewed about the film on

privilege bestowed by their wealth.[7][38][52]

Born Rich was the first of several television shows about the wealthy that fall season.

In an Avenue Magazine interview about the film ten years after its release, Johnson said, "Now,

Accolades

The documentary was nominated for two

Outstanding Directing for Nonfiction Programming for Jamie Johnson; and Outstanding Nonfiction Special for Sheila Nevins (executive producer), Dirk Wittenborn (produced by), and Jamie Johnson (producer).[59]

References

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  2. ^ a b "HBO Schedule: Born Rich: America Undercover". HBO Documentary Films. Archived from the original on 2004-10-13. Retrieved 2016-09-30.
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    The Evening Standard. London, England. Archived from the original
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  4. ^ a b c d e f g h i j k l m n Chaplin, Julia (2003-10-12). "Biting the Silver Spoon That Feeds Him, on Film". The New York Times. Retrieved 2016-09-20.
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External links