Cedevita

Source: Wikipedia, the free encyclopedia.
Cedevita d.o.o.
Atlantic Grupa
Websitewww.cedevita.hr

Cedevita d.o.o. is a Croatian company which produces a wide range of

Pliva d.d. Since 2001 Cedevita has been part of the Atlantic Grupa
.

Background and history

Cedevita began production in 1929 in Borongaj, Zagreb (where the main factory still operates) as a branch of the Swiss company Wander AG to produce dietetic products.[citation needed]

In 1947, a new facility was built in Trogir for processing of plants and manufacturing of teas.

The company sponsors

KK Cedevita, a basketball club in Ljubljana, Slovenia
.

Cedevita instant vitamin drinks

The first instant

sugar-free
version was introduced in 1985. A product line called "Cedevita Junior" was designed for children, with a higher percentage of vitamins and minerals.

According to data published by Atlantic Grupa, Cedevita is Atlantic's best-selling brand. Cedevita is in the Consumer Healthcare Division, accounting for 24% of the sales.[1]

Market position

Cedevita d.o.o. has a leading position (over 50% of the market) in the segment of instant vitamin drinks on the Croatian market and in Bosnia and Herzegovina, Slovenia, and Serbia.[2]

Product line

  • Cedevita (instant drink)
  • Vitamin enriched candies (product lines include: Cedevita, Pepermint, Rondo C, and Vau Vau)
  • Teas (Cedevita brand name)
  • Dietetic products (Naturavita brand name)
  • Rondosept (pastilles prescribed for oral inflammation and pharyngitis)
  • Rehidromiks (pastilles for acute or chronic diarrhea).

Corporate statistics

  • Employees: 251-500
  • Benefits during 2008: 25-50 million €
  • Established on 1 January 1929

References

  1. ^ "Atlantic Grupa: Company of Added Value". May 2009. Archived from the original on 2012-06-06. Retrieved 2019-04-08.
  2. ^ "Cedevita". Cedevita. Retrieved 2022-06-27.