Change Your Life (Iggy Azalea song)

Source: Wikipedia, the free encyclopedia.

"Change Your Life"
A black-and-white portrait of a young woman with wet, blond hair wearing a chain-mail bikini striking a dramatic pose. Centred across in white cursive font stands "Change Your Life Feat. T.I". Above the woman in white bold font stands the name "Iggy Azalea".
Single by Iggy Azalea featuring T.I.
from the album The New Classic
B-side"Work" (Vevo stripped mix)
Released12 September 2013 (2013-09-12)
Recorded2012–13
StudioMonnow Valley (Wales)
Genre
Length3:40
Label
Songwriter(s)
Producer(s)The Messengers
Iggy Azalea singles chronology
"Bounce"
(2013) 		"Change Your Life"
(2013) 		"Fancy"
(2014)
T.I. singles chronology
"I Wish"
(2013) 		"Change Your Life"
(2013) 		"I Can't Describe (The Way I Feel)"
(2013)
Music video
"Change Your Life" on
YouTube

"Change Your Life" is a song recorded by Australian rapper

synthpop song inspired by Azalea's personal dating experiences, and comprises bass-driven and synth
-heavy production. Described by Azalea as "a kind of rap duet", it features her singing on a track for the first time which she took upon to showcase growth and versatility from her previous material.

The song was released as the album's second single in the United States on 12 September 2013, and the third single internationally after "

Bubbling Under Hot 100 Singles and was certified gold by the Recording Industry Association of America
(RIAA). The song also reached the top 40 in Ireland and New Zealand, and peaked at number 44 in Australia.

An accompanying

set list for her 2014 The New Classic Tour, and featured on the soundtrack for the 2015 film Pitch Perfect 2
.

Background

I wanted to leave something for the album, where I'm giving you something new that you didn't know about me, that I could do or something about my story you didn't know.

 —Azalea on her decision to sing on "Change Your Life"[1]

"Change Your Life" was initially a

Lovy Longomba of the Longombas, and the song's co-producer Nasri Atweh of The Messengers, while Azalea wrote its verses.[2][3] Natalie Sims, co-producer Adam Messinger of The Messengers, and T.I. were also involved in the songwriting process. Sims stated that she and Azalea had initially met back in 2008, but lost touch when Azalea moved to Los Angeles, California.[4][5] She ended up skipping four scheduled tour dates in order to meet with Azalea.[5] Azalea's verses were written during December 2012 and January 2013 in Wales where she recorded the track with T.I. at Monnow Valley Studios. Both Azalea and Kumari provided background vocals.[6][7] Azalea's writing took place in isolation in Rockfield, Monmouthshire, with no phone reception, visitors or interruptions.[6][8][9] She believed the isolation was needed, opining that she wrote her best material while outside her comfort zone.[10] It was one of the first three songs recorded for her debut studio album, The New Classic (2014).[7]

The track was inspired by a personal experience where Azalea went on dates with someone she liked, but struggled to convince him to begin a relationship with her. The experience in turn made Azalea want to write a song about the benefits of dating her.

Hustle Gang, and insisted, "['Change Your Life' was] definitely not [her] trying to make [her] silent exit from Hustle Gang".[14] In an interview for Capital Xtra, Azalea jokingly stated that she "bullied" T.I. into featuring on the track.[11]

According to Azalea, the song is more melodic than her previous material; it features her singing on a track for the first time.[13][15] Initially, she was against singing as she did not want to conform to pop music until she had "a solidified fan base" and wanted to prove that she was dedicated to rapping and hip hop music.[1] However, with "Change Your Life", she also wanted prove her versatility and growth from her previous material.[1] Jaycen Joshua completed the track's mixing process at Larrabee Sound Studios in North Hollywood, Los Angeles, with the assistance of Ryan Kaul.[6] Upon its completion, Azalea felt that the song was "a big record"; "It feels like, 'Whoa, this is humongous when you listen to it'".[16] She found the collaboration to be a good representation of her vision for the album and said the song set the album's midtempo pace.[13][15]

Composition

"Change Your Life"
A 21-second sample of "Change Your Life" in which prominent bass instruments is featured with Azalea performing a half-spoken, half-sung refrain.
Problems playing this file? See media help.

"Change Your Life" is a midtempo,

basic bitches, basic shit, all the time".[25] T.I. raps the song's second verse.[28] Musically, the song was compared to productions by Skrillex, and Rihanna's "Pour It Up" (2013).[21][27]

The song's lyrics contain an aspirational theme,

marijuana, "I be blowing on strong weed when we ride".[34] Lyrically, "Change Your Life" was compared to material by Kanye West, and Beyoncé's "Upgrade U" (2006).[27][31][35]

Release

Azalea originally intended "Change Your Life" to be her debut single, instead of "

Idolator said it was "a typically sexy shot" of the rapper.[39] The single was premiered by BBC Radio 1Xtra on 19 August 2013.[25]

"Change Your Life" was first made available for

Styleite, Azalea said that she did not consider it an EP artistically, but "something the label wanted to do to sell [the] single 500 million times".[44][45] In the United Kingdom, "Change Your Life" and a three-track remix single including the Shift K3Y and Wideboys remixes was digitally released on 13 and 14 October 2013.[46][47] A CD single which also featured a live performance of "Work" was made available on 14 October 2013.[48][49] A solo version of "Change Your Life"—with an additional verse by Azalea replacing T.I.'s second verse—was released on 15 October 2013.[50][51]

Critical reception

A dark-haired man sitting down playing guitar.
Adam Messinger won the Jack Richardson Producer of the Year Award at the Juno Awards of 2015 for his production on "Change Your Life".[52]

"Change Your Life" was well received by most

Complex highlighted the song's "commendable blend" of genres and the "bold flare" of Azalea's rapping.[19] AllMusic's David Jeffries deemed it a "true singalong" and a "tantalizing privileged party anthem".[55][56] Charlotte Richardson Andrews of NME felt the track showcased Azalea's "wit, personality and lyrical prowess".[29] Rhian Daly of the same publication noted, "She delivers her lines with such ballsy attitude it's easy to believe she's capabale of [changing lives]".[21] Alex Scordelis of Paper found the song "inspirational".[57] Laurence Day of The Line of Best Fit described it as a "Top 40-ravaging behemoth".[58] Similarly, Kitty Empire of The Observer said it was "Azalea's most commercial single yet" and brought attention to Azalea's line "We spend our winters in the Summer of Australia / Eating crumpets with the sailors"; Empire named it as "perhaps the only hip-hop proto hit yet to contain a reference to crumpets".[18] John Walker of MTV News also highlighted the crumpet reference, as well as Azalea's "lilting effortless swagger", and opined that the track was "indeed life-changing".[27] Kevin Joy of The Columbus Dispatch echoed this view; he felt Azalea had "no shortage of swagger" and in turn made the song "saucy, strong-willed" and "so much fun".[24]

Idolator's Mike Wass suggested that the song could lift Azalea "from mixtape favorite to genuine contender", and opined that it had the "gigantic pop hook [she] needed to conquer US airwaves".[26] Wass lauded it as "the catchiest half-sung/half-spoken chorus of [Azalea's] career", and also complimented T.I.'s "blistering" verse.[26] Nolan Feeney of Time praised Azalea's conviction and "rapid-fire" delivery, and named the track as one of three highlights on The New Classic[59]—a view echoed by Andy Gill of The Independent and Luke Winkie of The Austin Chronicle.[23][60] Rory Cashin of State said the song was a "belter" and "the closest Iggy has yet come to a ballad".[61] Eric Diep of XXL described the track as "infectious" and "anthemic", and believed it "kept expectations for [The New Classic] high".[62] Jesal Padania of RapReviews.com said Azalea was "making the most of her strengths" on the song and remarked that "she by no means sounds out of place next to T.I.".[63]

In a mixed review, Digital Spy's Robert Copsey gave "Change Your Life" a three (out of five) star-rating, and complimented its combination of Azalea's "ferocious rapping quirks with a hook-laden and radio friendly chorus", but felt the song "doesn't completely hit the spot".[64] HipHopDX's Marcus Dowling wrote that "Change Your Life" was among two of Azalea's "most palatable tracks", but was skeptical of her accent and found the track to be "trite, yet contemporary".[28] Less impressed, Troy L. Smith of The Plain Dealer said Azalea lacked T.I.'s charisma, and dismissed the song as "cliché-sounding".[65] AbsolutePunk's Jake Jenkins called it "utterly unbearable".[66]

Commercial performance

In the United Kingdom,

New Zealand Singles Chart dated 21 October 2013.[73] In Australia, the song debuted and peaked at number 44 on the ARIA Singles Chart issued for 3 November 2013.[74]

In the United States, "Change Your Life" first charted at number nine on the

Bubbling Under Hot 100 Singles chart for the week-ending 21 June 2014.[83] In February 2015, "Change Your Life" was certified gold by the Recording Industry Association of America (RIAA) for selling 500,000 copies.[84]

Music video

Background and development

The entrance to a lit-up high building at night.
The Plaza Hotel & Casino, where some scenes from the music video were filmed.

Azalea first revealed plans for "an epic music video" for "Change Your Life" in May 2013.[14] It was filmed in Las Vegas over a two-day period beginning on 1 July 2013.[85] The video was directed by Jonas & François who previously directed Azalea's video for "Work".[12] Azalea was inspired by several films that were shot in Las Vegas which gave her the idea of having "a big show" for the "Change Your Life" music video; she felt it complemented the song's big, stadium-like feel.[86] She recalled a past-time where she visited Las Vegas as a child and became fond of showgirls, and wanted the music video's storyline to revolve around a similar scenario. However, she felt the 1950s film and cabaret inspirations used to generally portray showgirls were "corny" and "overdone", and instead decided to obtain the music video's primary inspiration from the more "cool [and edgy]" 1995 film Showgirls.[86]

Some of the video's scenes were shot at Cheetah's where Showgirls was filmed.[87] The conceptual narrative of the music video's storyline was based on the film's character, Nomi (Elizabeth Berkley), which Azalea plays.[88] Nomi's rebellious character contrasted with her dependence on a man and the casino in the film was one Azalea identified with as an artist dependent on her record label. Azalea also felt that Nomi's back-and-forth storyline in the film complemented the back-and-forth lyrical story of "Change Your Life".[12] T.I. plays Nomi's boss and love interest.[88] Azalea was also inspired the film's choreography which she felt was "so '80s and awful with these emphatic movements".[86] The scene where Azalea emerges from the swimming pool topless with red pasties covering her nipples pays homage to a similar scene in Showgirls. Azalea explained, "So if I'm gonna do that movie, I can't leave out the best, most awesome, tacky, what-the-fuck moment".[86] Azalea felt the scene was also important because she wanted to address recent criticism of her small breasts and use it as means of female empowerment for other women who deal with a similar issue.[86]

Azalea found additional inspiration from the neon bulb lighting and visual elements in the 1995 film

Robert DeNiro) and Ginger (Sharon Stone)'s house scenario, and was shot on the same location with the same swimming pool.[86] A white tiger cub from a sanctuary outside Las Vegas was paid to appear in this scene; the fee paid for the cub's appearance went to the charity of its parent sanctuary. The cub was on set for about 12 hours.[44] Other scenes in the video were filmed at the Plaza Hotel & Casino to depict Azalea's envisioned neon bulb lighting elements. A similar colour palette inspiration was obtained from the 1982 film Blade Runner, but darker in tone. Azalea was also fond of the film's combination of throwback hair styles and makeup with modern fashion; "it all created this kind of futuristic, throwback feel I wanted. I wanted some futuristic, throwback strippers".[86] Azalea has a total of nine wardrobe changes in the video.[89] She and T.I.'s wardrobe were coordinated by Alejandra Hernandez, and consisted of designs by Brioni, Giorgio Armani, Moschino, Patricia Field and Tom Ford.[89][90] Upon the video's completion, Azalea felt confident in its rewatching value; "I think a great thing about a video is when there's so many things happening in it that you didn't get process all the information [and] want to watch it again".[12]

Synopsis

A blond woman in a crop top and mini skirt walking away from a burning car in a parking lot of a bar.
The music video includes scenes at Cheetah's where the 1995 film Showgirls was shot, and features Azalea playing the film's character, Nomi.

The video opens with a view of a home's swimming pool and patio area where Azalea is pictured walking on a springboard and diving into the pool. This scene is intercut with images of her bedroom, a shattered painting of herself, and a whiskey glass dropping through a glass coffee table. Azalea is then shown lounging on the springboard; her hair is wet and slicked-back, and she wears a vintage bikini that has a transparent, chain-mail top and a red bottom.[20][91] In another segment, she is dressed in a pink satin conical bra and high-waisted boyshorts, and is pictured writhing around on a pink satin bed alongside a white tiger cub.[89][92] This scene is intercepted with Azalea emerging from the pool donning red pasties.[20]

At the song's first chorus, Azalea is shown as a showgirl performing a

French playing cards, dollar bills and dice being thrown onto tables intercepts scenes through the rest of the video. Later, T.I. is shown smoking a cigar and wearing a suit, as he enter's Azalea's backstage dressing room.[89] Close-ups of other showgirls are shown in this segment as Azalea looks at T.I. upset. The two are then pictured getting intimate together on the bonnet of a red Mercedes-Benz outside the bar where Azalea performed. In this scene, Azalea is dressed in a crimson, double-belter half-jacket over a black-and-pink two-piece swimsuit.[20][93]

In the next segment, Azalea reprises another on-stage showgirl performance, this time superimposed in glitter and flames. She is now pictured in a friendlier mood backstage, trying on a

garters, and thigh-high boots. Azalea then smashes a money-filled suitcase open onto the car's windscreen and sets it alight and walks away. The video ends with a showgirl performance of Azalea being completely superimposed in flames.[89][92]

Release and reception

Azalea first posted images from the set online on 3 July 2013.[85] She shared preview images of the clip on Instagram on 23 July 2013.[94] The video premiered on Vevo on 8 September 2013.[citation needed] Upon release, it was tagged "not suitable for work" on YouTube because of Azalea's topless scene.[20] Azalea refused to upload a clean version of the video to YouTube as she felt it would detract from the vision she had for it; this drew viewers to the video's explicit version on Vevo instead. The Daily Telegraph said the video "caused an internet storm" and became the number one trending topic worldwide on Twitter, with Azalea encouraging women who have smaller breasts to embrace themselves with the hashtag "#FashionTits".[91] The campaign was praised by Lily Allen and Angel Haze.[91] The music video received acclaim from critics and was nominated in the category for Best Urban Video at the 2014 UK Music Video Awards, but lost to J. Cole's "She Knows".[95][96] VH1 ranked the video seventh in their list of The 15 Sexiest Music Videos of 2013; writer Jordan Runtagh stated that it was one of "the more 'uniquely hot' clips" on their list.[97] Several critics noticed similarities between Azalea's sheer diamond bodysuit in the video and the one in Britney Spears' "Toxic" (2004).[89][90][92]

Gregory Adams of

The Source commented, "When it comes to videos, Iggy's imagery is always on something to experience".[100]

Alex Scordelis of Paper also said it was "cinematic", and that it "brought [the song] to life".

It's My Life" (2003).[104] In a Billboard publication, Robert Christgau noted that the video showcased Azalea as "always the striving self-creator pursuing her 'art', as [she] rightly calls it".[105]

Live performances and usage in media

A young blond woman performing on stage, with bright yellow neon lights shining upon her. She is backed by a bevy of female dancers dressed in white.
Azalea performing "Change Your Life" during The New Classic Tour (2014).

Azalea first performed the solo version of "Change Your Life" as part of her

The Late Show with David Letterman on 28 November 2013, backed by a live band.[113]

In 2014, "Change Your Life" was included in the setlist for Azalea's first headlining tour,

fifteenth series of CSI: Crime Scene Investigation.[115] The song also featured in the soundtrack for the 2015 film Pitch Perfect 2 and the 2014 racing video game GTI Club: Uncage.[116]

Formats and track listings

Credits and personnel

  • Iggy Azalea – writer, vocals, background vocals
  • T.I. – writer, vocals
  • Natalie Sims – writer
  • Raja Kumari – writer, background vocals
  • The Messengers – writers, producers
  • Lovy Longomba
     – writer
  • Elliot Carter – vocal engineering
  • Jaycen Joshua – mixing
  • Ryan Kaul – mixing assistant
  • Stuart Hawkes – mastering

Credits adapted from the album's liner notes.[6]

Charts

Chart (2013–14) Peak
position
Australia (ARIA)[74] 44
Australia Urban (ARIA)[117] 5
Belgium (Ultratip Bubbling Under Flanders)[118] 56
Belgium Urban (Ultratop Flanders)[119] 44
Ireland (IRMA)[71] 28
New Zealand (Recorded Music NZ)[73] 38
Scotland (OCC)[120] 12
UK Singles (OCC)[121]
 10
UK Hip Hop/R&B (OCC)[122]
 3
US
Bubbling Under Hot 100 Singles (Billboard)[83]
 22
US Hot R&B/Hip-Hop Songs (Billboard)[82] 34
US Rhythmic (Billboard)[79] 37
US
Heatseekers Albums (Billboard)[123]

Change Your Life EP 		33
US Top R&B/Hip-Hop Albums (Billboard)[124]
Change Your Life EP 		66

Certifications

Region Certification Certified units/sales
Australia (ARIA)[125] Gold 35,000^
Brazil (Pro-Música Brasil)[126] Gold 30,000‡
United States (RIAA)[84] Gold 500,000‡

^ Shipments figures based on certification alone.
‡ Sales+streaming figures based on certification alone.

Radio and release history

Country Date Format Label Ref.
United States 12 September 2013 Digital download Def Jam [40]
1 October 2013 Rhythmic contemporary [41]
8 October 2013 EP [43]
United Kingdom 13 October 2013 Digital download Virgin EMI [46]
Digital download (Remixes) [47]
14 October 2013 CD single [48]
15 October 2013 Digital download (Iggy Only Version) [50]
United States 5 November 2013 Def Jam [127]

See also

  • List of UK top 10 singles in 2013

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