Work (Iggy Azalea song)

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"Work"
"Work" cover art
Single by Iggy Azalea
from the album The New Classic
Released17 March 2013
Recorded2012–13
StudioRockfield Studios and Monnow Valley Studios (Wales)
Genre
Length3:43
Label
Songwriter(s)
Producer(s)
  • The Invisible Men
  • 1st Down of FKi
Iggy Azalea singles chronology
"Beat Down"
(2012) 		"Work"
(2013) 		"Bounce"
(2013)
Music video
"Work" on
YouTube

"Work" is the debut single recorded by Australian rapper

trap track begins with a sad-stringed verse segment before significantly increasing in tempo at its drum and synth-heavy refrain
.

A number of

UK Singles Chart and number 54 on the US Billboard Hot 100, but was certified silver and platinum by the British Phonographic Industry (BPI) and Recording Industry Association of America (RIAA), respectively. "Work" became one of the lowest peaking songs to receive a sales certification in Australia where it reached number 79 and was certified gold by the Australian Recording Industry Association
(ARIA).

An accompanying

Britain & Ireland's Next Top Model and Nikki & Sara Live. It was also included in the set list for her The New Classic Tour (2014). A number of remixes were commissioned for the single's release, including an official remix featuring American rapper Wale
.

Background

A road entrance to a building consisting of white-painted wooden gates, facebrick walling in a green landscape which prominently features various tree species.
Rockfield Studios, one of the studios in which "Work" was recorded.

During December 2012 and January 2013, "Work" was developed by Iggy Azalea as one of the first three songs for her debut studio album, The New Classic.[1] The song was written in Wales during a period of heavy rain which inspired her to create a track that was "sad, but in a weird way, like happy or calming or sort of peaceful".[2] With the track, she wanted to give as much information as she could about herself to detract her listeners from being influenced by criticism and tabloid journalism about her; she disliked the idea of revisiting her past, but felt that it was necessary for her listeners to relate with.[2][3] Being her first autobiographical song, Azalea encountered difficulty during its writing because of the personal subject matter which she felt she could not fit into a song on its own.[4]

Azalea wrote the song with

Mullumbimby, New South Wales before she turned 16—an event referenced in the song's lyric "No money / No family / 16 in the middle of Miami" which Azalea felt "said it all".[4][9] For this reason, she chose to write and record "Work" in isolation in Rockfield, Monmouthshire, with no phone reception, visitors or interruptions.[5][10][11] She felt as a location it would help her recall the personal struggles she wanted to write about on the song. Azalea also believed that her best output was produced when in an environment outside her comfort zone.[12] Her vocals were recorded at Rockfield Studios and Monnow Valley Studios.[5] Sims, who abandoned four tour dates in order to fly over to Britain to join Azalea,[7] commented on her own involvement in the song that "Fresh out of a breakup and depressed I spent a month in London in a small 10×10 studio somedays writing and writing and writing… Regardless of whether or not you like the content the song told Iggy's true story of struggle sacrifice and hard work as an artist."[6]

Musically, Azalea found inspiration for the composition in the

1st Down of FKi.[5] Azalea stated that the producers "found a middle ground" on the song, with 1st Down being responsible for its "cool alternative sound", and The Invisible Men creating its "more commercialised, cleaner [and] sleeker sound".[14] Anthony Kilhoffer completed the mixing process, with the assistance of Kyle Ross, at The Mix Spot in Los Angeles.[5] Following the song's completion, Azalea felt that it achieved the goal she set for its parent album, and denoted it as the record's most important and vulnerable moment.[3][15] She has also cited it as her most personal song and the song she is most proud of.[16]

Composition

"Work"
A 15-second sample of the
trap refrain
in "Work", with Azalea repeating the lyric "Now get this work".
Problems playing this file? See media help.

"Work" is a

double-time.[21][27][28] Her rapping pace varies from fast, intricate rhymes to slow, stretched-out singular words.[29] While in the verses, her delivery is expletively riddled.[30]

The lyrics are autobiographical and portray Azalea's fame-seeking relocation from Mullumbimby to Miami at the age of 16, and deal with subjects of

underdog anthem.[28][33][34] The line "Who don't know shit 'bout where I was made / Or how many floors that I had to scrub," was suggested to be directed at her "haters".[35] While the couplet, "Two feet in the red dirt, school skirt, sugar cane, back lanes" is eloquent for Azalea's origin.[36]

According to Jessie Schiewe of Respect., the lyrics also imply that Azalea "was swindled and take advantage of in her first record deal", and that it provides insight into events that have toughened Azalea up.

Drake's "Started from the Bottom" (2013).[39] According to Matt Jost of RapReviews.com, "Work" is similar to the works of 2 Live Crew and is a "nod to Miami's music history".[40]

Release

"Work" served as Azalea's debut single as a lead artist, and the lead single from The New Classic.[41] Following its premiere on BBC Radio 1Xtra on 11 February 2013, Azalea tweeted, "Thanks for supporting me and I'm happy to have a first single about my story and not something meaningless i hope it inspires and motivates".[20] Her label later announced that an extended play (EP) for the single would be released on 8 April 2013.[42] Azalea posted a timed preview of "Work" on SoundCloud on 24 February 2013.[43] The following day, Azalea announced on Twitter that the song would be digitally released within the first week of March 2013.[44]

"Work" was released as a

Idolator,[49] Rap-Up,[50] The Line of Best Fit,[51] and XXL.[26] A 13-track remix bundle and the Wale remix was then released in the United States on 16 and 23 July 2013 respectively.[52][53]

Critical reception

"Work" received universal acclaim from

Complex called it the album's "infectious and decidedly less weird first single", and complimented its ability to provide listeners with a sense of Azalea's background.[28] While Sam Weiss of the same publication described the song "as wild and eccentric as anything she's done so far".[44]

Slant Magazine's Joe Sweeney felt that "Work" was the album's standout track and believed that it portrayed a real sense of Azalea's potential as a storyteller, and commended her delivery, "You can hear every inch of how far she's come".[21] Sweeney's view was shared by Andy Gill from The Independent who also named "Work" the highlight on The New Classic, and said Azalea's double-time delivery was best-employed on the song.[32] HipHopDX's Marcus Dowling wrote that "Work" was "an extraordinarily well-rounded listen" and the "honest and intriguing greatness" of The New Classic.[18] Dowling commented that the line, "No money, no family, 16 in the middle of Miami", provided an "ocean of depth [...] that makes the rest of the album feel like swimming in a kiddie pool".[18] Matt Jost of RapReviews.com concurred, and called the song "the sure winner" and "lyrically most ambitious offering" of the album.[40] Jost opined that the track was "memorable" and its production "cleverly subverts expectations", and explained, "It's when she keeps it simple and relies on her indeed present swagger that the Iggy Azalea character works best".[40] Similarly, Alex Scordelis of Paper described the track as "the cornerstone" of the album and complimented its "insanely catchy chorus".[58] Scordelis believed it marked a heightened evolution in Azalea's growth as a rapper, and stated, "['Work' is] a song you can easily imagine Azalea performing for years to come".[58]

"Work" was positively reviewed by writers of Entertainment Weekly; Kyle Anderson opined that the track was "a thoroughbred entry in the song of summer race",[59] while Ray Rahman called it a "bulletproof party banger".[60] Devone Jones of PopMatters viewed Azalea's "sombre thought-processing" as "well-executed", and appreciated her for "picking gritty gangsta-pop [sic] beats over EDM and dance music as well as deciding to rap about her life before her new-found fame as opposed to her fame".[61] Likewise, Craig Mathieson of The Sydney Morning Herald explained that the song highlighted Azalea's "ability to meld the club music sounds that are permeating American hip-hop and pop into something unexpected and affecting".[62] In an October 2013 publication, Kitty Empire of The Observer wrote that "Work" was "ear-catching", and contained Azalea's "best-known zing"; "Valley girls giving blowjobs for Louboutins / What do you call that? / Head over heels?".[63] In 2014, Nolan Feeney of Time said "Work" was "by far the best thing she's done", and highlighted Azalea's conviction and "rapid-fire" delivery,[64] while Digital Spy's Lewis Corner felt the song "remains one of [Azalea's] finest moments".[65] In 2015, NME ranked "Work" third in their list of Azalea's best songs, behind "Fancy" and "1 800 Bone".[66]

Commercial performance

Commercially, "Work" was a

UK Singles Chart, the song entered at number 55 and peaked at number 17 in its sixth week.[73][74] The song spent a total of 13 weeks on the chart.[73] It was certified silver by the British Phonographic Industry (BPI) for selling over 200,000 units.[75]

In the United States, "Work" first charted at number seven on the

Bubbling Under Hot 100 Singles chart.[78][79] On 13 August 2013, Billboard reported that the track percolated below the Rhythmic chart.[80] It was more successful on the Dance Club Songs chart where it peaked at number five for the week-ending 5 October 2013.[81] In May 2014, the song received a second sales resurgence following the release of The New Classic and the success of Azalea's 2014 singles "Fancy" and "Problem".[82] It went on to peak at number 54 on the Billboard Hot 100 where it accumulated a total of 20 weeks on the chart.[83] The sales resurgence also saw the single attain a new peak of number 14 on the Hot R&B/Hip-Hop Songs chart, where it initially bowed at number 35 in September 2013.[84][85] In September 2014, the track was certified platinum by the Recording Industry Association of America (RIAA) for sales of over 1 million units.[86] In January 2015, Billboard named it one of the biggest hits to have peaked at number 54 on the Billboard Hot 100.[87] In Canada, "Work" debuted on the Canadian Hot 100 at number 98 for the week-ending 27 September 2014, and reached a peak of number 87.[88][89] It was certified gold by Music Canada (MC) for selling more than 40,000 copies.[90]

Music video

Background and development

An image of a semi-desert landscape.
Some scenes in the music video were filmed in the Mojave Desert near the historical Easy Rest Inn.[91]

The accompanying music video for "Work" was directed by Jonas & François and filmed in Hollywood and Lancaster, California, in February 2013.[91][92] A budget of about $100,000 was used for the production.[93] Initially, Azalea wanted to provide a literal representation of the song, and planned to shoot the clip in Australia, but time constraints prevented her from travelling to the country.[94] Accordingly, a desert location was chosen to emulate Azalea's hometown, Mullumbimby.[91] Prior to the video's filming, Azalea felt she grasped the concept of what made a good music video and what viewers wanted to see in the clip for "Work". In turn, she combined several different ideas into the visual because she feared that a music video budget of the same calibre would not arise in future.[95]

One of Azalea's ideas was to pay homage to the Australian film The Adventures of Priscilla, Queen of the Desert (1994), as its theme of discrimination was one she identified with as a rejected and struggling rapper.[96] Two scenes in the music video drew reference from the film: the fire swing segment emulated the film's bonfire scene, and the convertible segment represented the film's bus.[94] Washed colour elements were also implemented into the convertible scene which was inspired by the 1998 film Fear and Loathing in Las Vegas.[97] Another idea Azalea incorporated into the clip was the large-scale neon qualities featured in Outkast's music video for "B.O.B". Azalea stated that the featured lap dancing originated from Vanessa Ferlito's "infamous" scene of the same action in the 2007 film Death Proof.[96] She found Ferlito's lap dance appealing, but was convinced to recreate it for "Work" after she noticed its popularity through remakes of it on YouTube.[95]

Controversy arose during the music video's development when Azalea intended to wear a red, high-waisted leotard encrusted in rhinestone flames, to emulate the showgirl fashion featured in The Adventures of Priscilla, Queen of the Desert. The leotard, however, was deemed "too-vaginary" by one of the workers at the label Azalea was signed to, ultimately leading to the worker being dismissed from the project and the leotard being scrapped altogether.[93] Azalea's final wardrobe consisted of creations by Christian Louboutin, Jeremy Scott and the 2013 Spring/Summer Collection by Dolce & Gabbana.[43][98] Her stylist, Alejandra Hernandez incorporated several pairs of Louboutins into the music video because of their significance to Azalea when she was a struggling rapper who achieved her first sense of accomplishment after buying her first pair.[43]

Synopsis

A portrait of a young blonde woman standing upright in a convertible car that is driving through a desert environment. She is waving a large piece of fabric material in the wind while two of her female friends are in the front seats of the convertible. The woman sports slick dark red lipstick, a tropical print bra-let and shorts.
Azalea in a scene from the clip which pays homage to the 1994 film The Adventures of Priscilla, Queen of the Desert.

The music video's storyline depicts Azalea's biographical journey from life on the streets to Hollywood.

brassiere and shorts. The scene is intercepted with visuals of burning shoes and wheels. Azalea then walks through a trailer park community where several locals stare at her as she passes by.[23] Upon the beginning of the song's chorus, the video transcends into a playground scene where Azalea dances in an evening setting, with a fire-lit swing as her backdrop. In this segment, she wears a grey crop top and red slim-fit pants, with her hair styled in a bun. The next scene involves Azalea performing in a dance-off with her two female friends in front of a Freightliner Truck.[100] Azalea sports a plum-coloured fur coat over a white mesh swimsuit.[101] In the segment, the three engage in twerking and hair flicking actions.[102]

The visual then returns to the trailer park setting, where Azalea rides a

dalmatian-print blazer in the final scene.[100][101]

Release and reception

On 4 March 2013, Azalea posted a set of images from the clip on

behind-the-scenes segment was released on 3 April 2013.[91] An alternate video directed by Colin Solal Cardo for an unreleased Adidas commercial surfaced online on 12 April 2014.[103]

Upon release, the music video was tagged with the warning "

Madonna's "Like a Prayer" (1989) and George Michael's "Freedom! '90".[106]

Shardae Jobson of

Grimes' "Genesis" (2012). Rifkin considered the production's Mid West theme to recall Lana Del Rey's "Born to Die" (2011).[92] Contactmusic.com said the music video told an inspiring story of Azalea working her way up from the bottom.[108] Jessie Peterson of MTV News called Azalea's wardrobe "subtly savvy".[101] Eric Diep of XXL stated that the clip was worth the wait, and described Azalea's "sexy poses and lap dances" as "just the tip of the iceberg".[109] Diep praised Azalea's story interpretation, and mentioned, "Pledge allegiance to the struggle, this girl knows how to work it".[109] Jessie Schiewe of Respect. complimented the video for revolving around Azalea and paying homage to the song's lyrical story, and praised the rapper's lap dancing scene.[15] Kyle Anderson of Entertainment Weekly felt the video evoked the 1991 film Thelma & Louise and commended Azalea's "full run of frame-grab-worthy outfits".[110] The music video has received over 280 million views on YouTube as of November 2017.[111]

Live performances and usage in media

A young blond woman singing into a microphone on stage. She is wearing a colourful top and poses with her right hand on her chest as green stage lights shine upon her.
Azalea performing "Work" at Arena Wien in Vienna.

Azalea first performed "Work" during the

iTunes Festival, where she was a supporting act for Katy Perry.[124] In October 2013, Azalea performed the track as part of her sets during Beyoncé's The Mrs. Carter Show World Tour.[125] At the 2013 MOBO Awards, Azalea performed "Change Your Life" and "Work".[126]

In 2014, "Work" featured in the set list for Azalea's first headlining tour,

Quebec City Summer Festival in July.[138][139]

So You Think You Can Dance which aired on 9 July 2014.[142]

Track listings

Credits and personnel

  • Iggy Azalea – writer, vocals
  • The Invisible Men – writers, producers, drums, programming, keyboards
  • Trocon Markous Roberts – writer
  • Natalie Sims – writer
  • 1st Down of FKi
     – producer, drums, programming, keyboards
  • Anthony Kilhoffer – mixing
  • Kyle Ross – mixing assistant

Credits adapted from the album's liner notes.[5]

Charts

Certifications

Certifications for Work
Region Certification Certified units/sales
Australia (ARIA)[154] Gold 35,000^
Canada (Music Canada)[90] Gold 40,000*
United Kingdom (BPI)[75] Silver 200,000‡
United States (RIAA)[86] 2× Platinum 2,000,000‡

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.
‡ Sales+streaming figures based on certification alone.

Radio and release history

Country Date Format Label Ref.
United Kingdom 17 March 2013 Digital download Virgin EMI [45]
7 April 2013 Digital download (EP) [46]
United States 25 June 2013 Rhythmic contemporary Def Jam [47]
16 July 2013 Digital download (The Remixes) [52]
23 July 2013 Digital download (Remix) [53]

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