Elton Rule

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Elton H. Rule (June 13, 1917-May 5, 1990) was an American television executive and former president of the

Nielsen ratings, Rule is credited with greatly expanding network revenue, ratings, affiliates and profits. He is also credited with developing the miniseries, beginning with an adaptation of QB VII in 1974 and including the landmark Roots
in 1977. Rule served as network president from 1972 to 1983.

Elton Rule died of cancer at his Beverly Hills, California home in 1990.[1]

References

  1. ^ McFadden, Robert (May 6, 1990). "Elton H. Rule, 73, ABC President Who Led Network to Dominance". The New York Times. Retrieved 9 June 2017.