FF Dax
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FF Dax is a humanist
In 2005 Hans Reichel reworked FF Dax into a cleaner, more mature text face called FF Daxline & FF Daxline Office Pro.
Adoption
FF Dax is widely adopted in several advertising materials. It is also used as a branding font by a few organisations and companies.
The UPS Sans typeface, used in most of United Parcel Service branding since 2005, is a modified version of FF Dax. Wm Morrison, the British supermarket chain uses FF Dax on most in-store promotional material, hanging product location signs, and points of interest around the store – such as special offers and two-for-one deals.
The typeface was adopted in the
FF Dax is also used in the branding of the
FF Dax is also used by the New Scientist magazine as its main header text for their publications, banners and ads.
Banks in Canada (Bank of Montreal) and the Philippines (Bank of the Philippine Islands) use FF Dax for marketing and publications.
FF Dax is used on the brand identity of
FF Dax is additionally used in the TV sitcom How I Met Your Mother for the title.
Air Malta adopted the typeface for their new logo.
Air Astana also used this font for their rebranded logo in 2015
Virgin Mobile also used the typeface for some parts of their logo.
NuBank, Brazilian startup credit card bank, also used it for part of their logo and whole typeface of their website, cards and advertising.
Turkish bank VakıfBank use FF Dax Medium Italic for their logo.
FF Dax is also the corporate typeface of Middlesex University and is used in its logo, in its publications and on its website.
FF Dax is also the corporate typeface of Finnish transportation company, VR Group and is used in its publications and on its website.
FF Dax was also used by argentine TV station Telefe and all its affiliates between 2001 and 2002 as the corporate font.
See also
References
- ^ a b c Peters, Yves. "Hans Reichel Passes Away At Age 62". FontFeed. FontShop International. Retrieved 19 April 2017.
- ^ Shaw, Paul (10 February 2011). "Overlooked Typefaces". Print magazine. Retrieved 2 July 2015.