Fritz Maytag

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Frederick Louis Maytag III
Born (1937-12-09) December 9, 1937 (age 86)
Newton, Iowa, U.S.
Occupation(s)Businessman, brewing magnate, viticulturist
Employers
ParentFrederick Louis Maytag II
RelativesFrederick Louis Maytag I, great-grandfather

Frederick Louis "Fritz" Maytag III (born December 9, 1937, in

Apple Computer's Steve Jobs
to the Board of Trustees.

Biography

Maytag is the great grandson of

Maytag Corporation founder Frederick Louis Maytag I and son of Maytag Dairy Farms founder Frederick Louis Maytag II. He is a graduate of Deerfield Academy (1955) and attended Stanford University (1959).[2]

In its April 2005 article "26 Most Fascinating Entrepreneurs", Inc. magazine named Maytag seventh-most fascinating "for setting limits".

Maytag won the 2008 James Beard Foundation's Lifetime Achievement award for his work at Anchor Brewing.

Anchor Brewing Company

Hearing that the Anchor Brewing Company was about to close and looking for a business challenge outside his family's vast appliance concern, Maytag bought the company in 1965 and made enhancing its fortunes his mission. This venture did not initially meet with enthusiasm from his family back in Iowa. The Maytag family fortune grew dramatically over half a century as the family managed a vast international appliance manufacturing and distribution enterprise based in central Iowa. Its backbone was an extensive line of clothes-washing machines. The clothes washer is credited as one of several time-, labor-, and money-saving improvements to home life. It is one of the technologies defining what the rest of the world saw as the admired, relaxed, American lifestyle. In the 1920s, clothes washing was generally done by hand; the Maytag company was on the vanguard of automating this task. The company's highly recognized Lonely Maytag Repairman advertising promoted the brand and explained Maytag's higher price. Company advertising never veered from this central theme. The ad resonated and its message reinforced the brand's most noteworthy competitive advantage. The Lonely Maytag Repairman (created by Chicago Ad Agency Leo Burnett) is recognized as one of advertising's most successful, longest-running and most cost-effective ad campaigns of the last century.[citation needed]

With a commitment to quality and the use of more expensive raw materials being keys to the family's success in their Iowa washing machine business,[

Design District, moved, in 1979, to a new location nearby at the base of Potrero Hill; and, throughout the years, demand continued to climb. Not wanting to sacrifice the small size of the brewery, and, in turn, the quality of the beer, Maytag helped competitors become proficient in microbrewing. This helped to ease the strain on his own company.[citation needed
]

In 2010, Maytag sold the brewery.

References

  1. ^ Tom Abate (2010-04-27). "Anchor Brewing Co. sold to Greggor, Foglio". San Francisco Chronicle.
  2. New York Times
    . Retrieved 19 November 2022.
  3. ^ Maureen Ogle, Ambitious Brew: The Story of American Beer (Orlando, FL: Harcourt Books, 2005) p.262

External links

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