Grocery retailing in Russia

Source: Wikipedia, the free encyclopedia.

Grocery retailing in Russia is going through a period of rapid transition from

market trading and small stores to modern supermarkets
.

Markets

In the 1990s, a very large part of

markets. Since then the share of retail trade taken by markets has gradually fallen [1]

There are considerable variations by region. In the Kirov Oblast, their overall share of all retail sales in 2010 is now only 5%. Moscow city, with its very high living costs and large population of low-income shoppers, remains a stronghold of market trading. 21% of all retail sales in Moscow are still through markets.

All types of food are sold on markets, but they are particularly important (as in most countries) as outlets for fruit and vegetables. In Russia they also retain a big share of the market for meat. 33% of all fresh red meat and 17% of poultry is sold though markets. Market shares are much lower for manufactured and prepared foods.

Independent retailers

Independent retailers, mostly food specialists but also (particularly in country districts)

self-service stores
, but most are traditional small shops. With the spread of supermarkets everywhere, they are everywhere losing market share. But this is a gradual process.

Supermarkets

The great majority of Russian supermarkets are of about 400 sq.m. sales area and are situated in centres of population - often on the ground floor of big

SKUs
.

New stores of this kind are still being opened on a large scale, but in recent years (as a result of increased car ownership) the fastest growth has been in hypermarkets. Russian hypermarkets have sales areas of 3000 sq.m. upwards and offer at least 20,000 SKUs.

See also

References

External links