Imprint (trade name)
An imprint of a
consumer segments.[1]
Description
An imprint of a publisher is a
takeover of smaller publishers (or parts of their business) by a larger company. In the case of Barnes & Noble, imprints have been used to facilitate the venture of a bookseller into publishing.[2]
In the video game industry, some game companies operate various publishing labels with
Warner Bros. Interactive, Embracer Group, and Koei Tecmo. Take-Two have had such models in place since 1997–1998, and is seen as "a game holding company with autonomous game publishing and development subsidiaries".[3][4] Independently-owned game publishers like Devolver Digital
also use the word "label" to describe itself.
Use
A single publishing company may have multiple imprints, with the different imprints often used by the publisher to
ephemeral popular interest".[5]
References
- ^ Friedlander, Joel (2015-02-09). "A Quick Lesson About Publishers, Imprints, CreateSpace, and Bowker". The Book Designer. Retrieved 2016-07-29.
- ^ "Industry Overview: Journalism and Publishing". Wet Feet. Archived from the original on 2016-08-17. Retrieved 2016-07-29.
- ^ "Take-Two CEO Strauss Zelnick: 'I'm charged with making hard decisions'". 18 June 2018.
- ^ "EA CEO pledges freedom to Take-Two Interactive's developers". 3 March 2008.
- ^ "What is an imprint?". The Book Publicity Blog. 2009-07-14.
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