Jeff Jones (executive)

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Jeff Jones
CEO of H&R Block
  • Former president of Uber
  • Former CMO of Target
    • Notes

    Jeffrey J. Jones II (born 1967) is an American

    president and chief executive officer of H&R Block, and formerly held executive posts with Target Corporation, Uber and Gap Inc.

    Early life

    Jeff Jones is an alumnus of Fork Union Military Academy.[3] In 1990, he graduated from the University of Dayton with a Bachelor of Arts in communication.[4]

    Career

    At

    Borders Books.[6] Jones is also noted for tapping Sarah Jessica Parker to promote The Gap's fashion.[7] Jones also worked for The Coca-Cola Company, where he was global account director.[8][9][10]

    In addition, Jones worked for the

    General Motors Company, MillerCoors, and Procter & Gamble Co. and founded a tech-focused subsidiary called LB Works.[10][11][12] He also worked for McKinney, a Durham, North Carolina-based advertising agency where he was a partner and president, and served on its board.[10][12][13] At McKinney, Jones instituted a 10-percent rule, which stipulated that members of his team spend one-tenth of their time focused on non-client projects.[7]

    Target

    Jones left McKinney for

    Minneapolis, Minnesota-based Target in 2012.[14] At Target, Jones was executive vice president and chief marketing officer.[11]
    Jones is credited with modernizing Target's brand.
    TV, Web, and social media.[16]
    Target underwent several struggles during Jones' tenure. He helped the retailer recover from a data breach in 2013. The data breach, which occurred shortly before Christmas, led to CEO Gregg Steinhafel's resignation.[9][17] The company also underwent a failed expansion into Canada.[18]

    At Target, Jones stressed the need for content creation as a form of marketing and brand building.[10] Progressive Grocer called Jones the "architect of Target’s on-demand shopping experience".[5] He helped launch the savings app Cartwheel[19] and oversaw the extension of naming rights for the Target Center in Minneapolis.[20] HuffPost named Jones on its list of Top Social CMOs of Fortune 250 Companies on Twitter in 2013, The Wall Street Journal listed Jones on its 5 CMOs to Watch in 2015, and Mass Market Retailer awarded Jones as the 2015 Marketer of the Year.[5] Jones left Target in 2016 to join Uber.[18]

    Uber

    Jones first met Uber CEO Travis Kalanick in February 2016 at the TED conference in Vancouver, British Columbia, Canada.[21] The two discussed ways that Uber could improve its reputation.[22] Jones left Target on September 9, 2016, to become the president of Uber.[15] In that role, Jones was in charge of the company's marketing and operations.[15] He was also tasked with improving Uber's reputation amid fast growth and increased scrutiny.[18] While at Uber, Jones was named one of Ad Age's 2016 Power Players.[23] Jones worked at Uber for six months before leaving the company in March 2017.[17][9] He was among several top executives to leave Uber during a period when the company faced numerous controversies, including sexual harassment in the workplace.[14] At the time, he was the highest-ranking departure.[18] Jones released a statement upon his departure: "It is now clear, however, that the beliefs and approach to leadership that have guided my career are inconsistent with what I saw and experienced at Uber, and I can no longer continue as president of the ride sharing business".[17]

    H&R Block

    Jones took his first chief executive post when became president and CEO of H&R Block, a

    tax preparer, on October 9, 2017.[14][17] He replaced Tom Gerke, who was interim CEO following the retirement of former CEO Bill Cobb.[14][9]
    Jones is responsible for growing the company to better compete with TurboTax by Intuit and other online tax preparers.[17] He has said he sees H&R Block as a financial services company and a retail company, and aims to grow the company by diversifying its services.[9][17] He sits on H&R Block's board of directors.[24]

    Other roles

    Jones is on the board of directors of Advance Auto Parts.[25] He is a former member of the board of directors of the Association of National Advertisers and an advisor to Zoove Corp.[26] In 2017, he joined media startup Brit + Co as an advisor.[27]

    Personal life

    Jones and his wife, Margaret, have two daughters.[3] After being hired as CEO of H&R Block, Jones said he would move his family to Kansas City, Missouri.[17]

    References

    1. ^ "Biography Jeffrey J. Jones II". H&R Block.
    2. ^ "Executive profile". Boardroom Insider. Retrieved 13 December 2017.
    3. ^ a b "Parkersburg Catholic celebrates 62nd annual commencement". Marietta Times. 5 June 2017.
    4. ^ Filby, Max (22 March 2017). "Uber president who resigned this week is a 1990 UD grad". Dayton Daily News.
    5. ^ a b c "Target suffers Uber loss of CMO Jeff Jones". Progressive Grocer. 1 September 2016. Retrieved 10 January 2018.
    6. ^ Baar, Aaron (11 April 2006). "McKinney names new president". Adweek.
    7. ^
      ISBN 9781137279330
      . Retrieved 10 January 2018.
    8. ISBN 9781484219317
      . Retrieved 10 January 2018.
    9. ^ a b c d e Dornbrook, James; Kaberline, Brian (22 August 2017). "H&R Block names former Uber president as its new CEO". Kansas City Business Journal. Retrieved 14 December 2017.
    10. ^ a b c d Barrett, Steve (1 February 2013). "Target marketing". PRWeek. Retrieved 14 December 2017.
    11. ^ a b Needham, Vicki (22 August 2017). "Jeff Jones named CEO of H&R Block". The Hill.
    12. ^ a b Czarnecki, Sean (22 August 2017). "H&R Block hires former Target CMO Jeff Jones as CEO". PRWeek. Retrieved 14 December 2017.
    13. ^ "Havas sells McKinney to its management team". Campaignlive.com. 27 June 2008. Retrieved 10 January 2018.
    14. ^ a b c d e "H&R Block names former Uber executive Jeff Jones as CEO". Reuters. 22 August 2017. Retrieved 14 December 2017.
    15. ^ a b c Pasquarelli, Adrianne (30 August 2016). "Jeff Jones leaves Target for Uber". Ad Age.
    16. ^ a b c Lee, Thomas (28 April 2013). "One year into the job, Target marketing chief already leaves his mark". Star Tribune.
    17. ^ a b c d e f g Davis, Mark (22 August 2017). "H&R Block taps former Uber president Jeff Jones as CEO". The Kansas City Star.
    18. ^ a b c d Kumar, Kavita (22 August 2017). "Former Target and Uber exec Jeff Jones named CEO of H&R Block". Star Tribune.
    19. ^ Lombardo, Cara (22 August 2017). "H&R Block names Jeffrey Jones president, CEO". The Wall Street Journal. Retrieved 14 December 2017.
    20. ^ Halter, Nick (30 August 2016). "Target Chief Marketing Officer Jeff Jones picked up by Uber". Minneapolis/St. Paul Business Journal. Retrieved 14 December 2017.
    21. ^ Swisher, Kara; Bhuiyan, Johana (19 March 2017). "Uber president Jeff Jones is quitting, citing differences over 'beliefs and approach to leadership'". Recode. Retrieved 14 December 2017.
    22. ^ O'Brien, Sara Ashley (30 August 2016). "Uber snags Target exec Jeff Jones". CNN. Retrieved 14 December 2017.
    23. ^ "Power Players: Jeff Jones". Ad Age. 2016.
    24. ^ "H&R Block". Reuters. Retrieved 14 December 2017.
    25. ^ "Board of Directors Profiles". Advance Auto Parts. Retrieved December 11, 2019.
    26. ^ Monllos, Kristina (20 October 2016). "CMOs are daring each other to foster the next generation of marketing talent". Adweek.
    27. ^ Roof, Katie (18 May 2017). "Brit + Co raises $15 million to grow its media and merchandise businesses". TechCrunch. Retrieved 10 January 2018.
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