Jennifer Aaker

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Jennifer Aaker
Eat. Learn. Play. Foundation
Pixlee
Your Story
SpouseAndy Smith
Parent(s)David Aaker, Kay Aaker
Websitehttps://www.gsb.stanford.edu/faculty-research/faculty/jennifer-lynn-aaker

Jennifer Aaker (born January 15, 1967, California) is an American

Society for Consumer Psychology and the Stanford Distinguished Teaching Award.[4]

Early life and education

Aaker was born in Palo Alto, California to Kay Aaker[5] and David Aaker, a professor and brand consultant.[6] Aaker attended the University of California, Berkeley, where she studied under social psychologist Philip E. Tetlock and Nobel Prize winner Daniel Kahneman, receiving a Bachelor of Arts in Psychology in 1989. In 1990, Aaker began postgraduate work at Stanford Graduate School of Business, earning a PhD in marketing with a minor in psychology in 1995. Her dissertation on brand personality led to the publication of academic papers in Journal of Marketing Research and Journal of Consumer Research.[7]

Career

Aaker began her academic career in 1995 as an assistant professor at the UCLA Anderson School of Management. In 1999, she returned to the Stanford Graduate School of Business (GSB) as an assistant professor, was promoted to associate professor in 2001, and earned a full professorship in 2004. In 2005, Aaker was named General Atlantic Professor and Coulter Family Fellow, Stanford GSB.[8] Her work has been published in scholarly journals in psychology and marketing and has been highlighted in The Economist, The New York Times, The Wall Street Journal, The Washington Post, BusinessWeek, Forbes, NPR, CBS MoneyWatch, Inc., and Science. She serves as an advisory board member for several private and public companies.[verification needed]

In 2010, Aaker and her husband, startup advisor Andy Smith, wrote The Dragonfly Effect: Quick, Effective and Powerful Ways to Use Social Media to Drive Social Change.[9]

In a real world demonstration of the Dragonfly Effect, Aaker and her students founded 100K Cheeks, an organization dedicated to registering 100,000 South Asian donors in the National Bone Marrow Registry.[3] In addition to using social networks, Aaker ran the first ever cheek swab in India. As a result of these efforts, 100K Cheeks exceeded their goal by registering more than 115,000 potential donors.[10][11][12]

In 2021, Aaker published Humor, Seriously: Why Humor Is A Secret Weapon in Business and Life with co-author Naomi Bagdonas.[13]

Books

Selected publications

See also

References

  1. ^ "Millennial Searchers". The NY Times. November 30, 2013. Retrieved October 28, 2021.
  2. ^ Cook, Nancy. "The Corporate Pursuit of Happiness". Fast Company. Retrieved June 19, 2013.
  3. ^ a b "The Most Influential Women in Technology 2011 – Jennifer Aaker". 2011. Fast Company. January 10, 2011. Retrieved October 28, 2021.
  4. ^ "Jennifer Aaker: Psychology Today". Psychology Today. Archived from the original on February 27, 2014. Retrieved February 27, 2014.
  5. ^ Wake, Jennifer. "The Gift of Time: Skilled Volunteers Found in Local Retirees" (PDF). La Morinda Weekly. Archived from the original (PDF) on May 18, 2015. Retrieved June 7, 2013.
  6. ^ "David A. Aaker, Author Profile". Simon and Schuster. Retrieved June 7, 2013.
  7. ^ "Jennifer Aaker". Google Scholar. Retrieved October 28, 2021.
  8. ^ "Jennifer Aaker". Stanford University. Retrieved October 28, 2021.
  9. ^ "The Dragonfly Effect". Publishers Weekly. July 26, 2010. Retrieved October 28, 2021.
  10. ^ "Jennifer Aaker: Pursuit of Happiness". Ink Talks. Retrieved June 19, 2013.
  11. ISBN 978-1-118-13760-4
    .
  12. ^ "The Dragonfly Effect". Stanford Social Innovation Review. Retrieved June 16, 2013.
  13. ^ "How to Laugh at Work". NY Times. March 6, 2021. Retrieved October 28, 2021.
  14. OCLC 460061966
    .

External links
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