Joanna Hoffman

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This article is about Joanna Hoffmann the marketing executive. For Joanna Hoffmann-Dietrich the artist, see Joanna Hoffmann-Dietrich. For Joanna Hofman the actress and diplomat, see Joanna Hofman.
Joanna Hoffman
Born
Joanna Karine Hoffman

(1955-07-27) July 27, 1955 (age 69)
Macintosh team and NeXT team
SpouseAlain Rossmann
Children2
Parent(s)Jerzy Hoffman
Marlena Nazarian

Joanna Karine Hoffman (born July 27, 1955)

Macintosh team and the NeXT team.[2][3]

At the time she began at

Apple Computer, the Mac was "still a research project".[4] Her position "constituted the entire Macintosh marketing team for the first year and a half of the project",[5][4] which included Product Marketing collaboration on the Mac product design itself. She also wrote the "first draft of the Macintosh User Interface Guidelines".[4] Hoffman would eventually run the International Marketing Team which brought the Mac to Europe and Asia.[4]

Early life

Hoffman was born in Poland, the daughter of film director Jerzy Hoffman and his Armenian former wife Marlena Nazarian. She lived with her mother in the Armenian SSR until age 10, when she went to live with her father in Warsaw, Poland. In 1967, her mother married an American and moved to Buffalo, New York. Hoffman joined them in the United States in 1968.[6] Hoffman quickly became fluent in English and excelled in school.

She has a background in anthropology, physics, and linguistics,

Iranian Revolution.[5]

Career

Hoffman was on a leave of absence from the University of Chicago when she was encouraged by her friends to attend a lecture at

Xerox PARC in California.[7] While there, she had "a heated discussion after the lecture" with Jef Raskin.[7] The discussion focused on "what computers should look like and how they should improve people's lives."[7] Raskin was so impressed with Hoffman that he asked her to interview for a position at Apple.[7] She began on the Macintosh project in October 1980[4] as part of Raskin's initial team of Burrell Smith, Bud Tribble, and Brian Howard.[8]

Hoffman had a reputation at both Apple and NeXT as one of the few who could successfully engage with Jobs. In both 1981 and 1982, she won a satirical award at Apple given to "the person who did the best job of standing up to Jobs". (Jobs was aware of and liked the award.)[2]

During the early 1990s, Hoffman was vice president of Marketing at General Magic, retiring in 1995 to spend more time with her family. On occasion she has given public lectures discussing her early life at Apple and working with Steve Jobs.[4]

In 2020 she was hired by the Spanish artificial intelligence company Sherpa as a consultant and the right-hand of its founder and CEO Xabi Uribe Etxebarria.[9]

Hoffman has a very negative opinion of Facebook.[10] In an interview she said Facebook is "destroying the very fabric of democracy, destroying the very fabric of human relationships, and peddling in an addictive drug called anger."[10]

Personal life

Hoffman is married to Alain Rossmann, a native of France, who also worked on the Mac team at Apple, with whom she has two sons.[7]

Portrayal in media

Abigail McConnell [11] portrayed Hoffman in the 2013 film Jobs. English actress Kate Winslet portrayed Hoffman in the 2015 film Steve Jobs. Winslet won the Golden Globe Award and BAFTA Award for Best Actress in a Supporting Role, and was nominated for the Academy Award and Screen Actors Guild Award in the same category for her performance.[12]

On the nature of the relationship between Hoffman and Jobs, Winslet described her as Jobs' "

work wife", and that "she was an extraordinary, feisty Eastern European person who was pretty much the only person who could actually knock sense into Steve".[13]

References

  1. ^ Joanna Hoffman public record accessed 11-7-2015
  2. ^ a b Isaacson, Walter. Steve Jobs. Simon & Schuster. p. ebook.
  3. New York Times
    . Retrieved 2015-09-07.
  4. ^
    Revolution in the Valley: The Insanely Great Story of How the Mac Was Made. O'Reilly Media
    . p. xxii.
  5. ^ a b c "The Wizards behind the Macintosh". Mac-history.net. 16 December 2008. Retrieved 2015-09-07.
  6. ^ Joanna Hoffman Interview at Makers Conference 2016 accessed 2-7-2015
  7. ^ a b c d e Terdiman, Daniel (2009-01-22). "Recollections of the Mac's creators". CNET. Archived from the original on January 23, 2015. Retrieved 2015-09-07.
  8. ^ Hertzfeld, Andy (2005). Revolution in the Valley: The Insanely Great Story of How the Mac was Made. O'Reilly Media. p. xxiii.
  9. ^ Jiménez, Marimar (2020-03-06). "La española Sherpa ficha a Joanna Hoffman, mano derecha de Steve Jobs". Cinco Días (in Spanish). Retrieved 2020-04-02.
  10. ^ a b Grothaus, Michael (2020-06-12). "Steve Jobs's right-hand woman unleashes on Facebook, likening it to a drug dealer". Retrieved 2023-03-05.
  11. IMDb.com, Inc.
    Retrieved 2017-04-16.
  12. ^ Labrecque, Jeff (June 22, 2015). "What Kate Winslet would tell her 19-year-old self today". Entertainment Weekly. Retrieved 2015-06-24.
  13. ^ Kachka, Boris (August 26, 2015). "How Kate Winslet Won a Role in Steve Jobs and Managed All That Sorkin Dialogue". Vulture. Archived from the original on June 18, 2016. Retrieved December 28, 2017.

Further reading

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