Macworld/iWorld
Macworld/iWorld[1] (originally Macworld[2]) was an information technology trade show with conference tracks dedicated to Apple's Mac platform. It was held annually in the United States during January. Originally Macworld Expo and then Macworld Conference & Exposition, the gathering dates back to 1985.[3] The conference was organized by International Data Group (IDG), co-publisher of Macworld magazine.
On December 18, 2008, Apple announced that the 2009 Macworld Conference & Expo would be the last in which the company participates.[4][5][6][7] On October 14, 2014, IDG suspended Macworld/iWorld indefinitely.[8]
History
The first Macworld Expo occurred in 1985 in
The San Francisco event has always been held at the Moscone Center. The Expo was also held in Brooks Hall near the San Francisco Civic Center from 1985 until 1993, when the expansion of Moscone Center allowed the show to be consolidated in one location.
Until 2005, the
The show has also taken place in other cities:
- A Tokyo show, produced by IDG World Expo Japan, was held at Makuhari Messe and moved to Tokyo Big Sight in 2002.
- Macworld Expo Summit, a version of the show targeted at U.S. government customers, was held at the Washington Convention Center in Washington, D.C. as late as 1994.
- In 2004, Macworld UK, part of the IDG UK division of IDG, created two Macworld Conference events on its own: one standalone conference, and one conference adjoining the MacExpotrade show in London.
1987
The 1987 Boston Macworld Expo was held on August 11–13. The most significant product introduction at the show was
1988
The San Francisco Macworld was attended by 45,000 people and had 400 exhibits; Apple's primary announcement for this show was a new family of LaserWriter printers.[12]
1991
Outbound Computers demonstrated the first Macintosh-compatible portable computers at the Boston show,[13] preceding Apple's own introduction of the PowerBook by a couple of months.
1995
Macworld Expo took place in three locations: San Francisco (January 4–7), Washington DC (April 26–28), and Boston (August 8–11).[14] Apple introduced the "Power Surge" line of Power Macintosh computers at the Boston show, consisting of the Power Macintosh 8500, 7500 and 7200.[15]
1997
During Macworld in San Francisco, a focus in CEO Gil Amelio's keynote was Apple's recently-announced purchase of NeXT, which would include the return of company co-founder Steve Jobs in an advisory role, and the adaptation of its NeXTSTEP operating system into a future release of Mac OS codenamed "Rhapsody".[16] The signature hardware announcement of the show was the Twentieth Anniversary Macintosh, a limited edition model designed to mark the 20th anniversary of the founding of Apple Computer.[17]
That August, Macworld in Boston featured Steve Jobs' first appearance at the exhibition as interim CEO,
Jobs argued that he wanted to abandon the notion of Microsoft and Apple needing to be rivals, explaining that "we have to embrace a notion that for Apple to win, Apple has to do a really good job. And if others are going to help us that's great, because we need all the help we can get, and if we screw up and we don't do a good job, it's not somebody else's fault, it's our fault.".[19][20]
1998
During Macworld in San Francisco, Jobs discussed Apple's recent release of the
At Macworld in New York in July, Jobs addressed Apple's return to growth and profitability (using a theme of the "Apple Hierarchy of Skepticism", inspired by
1999
During Macworld in San Francisco, Jobs announced that the company had reached its fifth consecutive quarter of profitability. He unveiled the new "Blue and White" Power Macintosh G3, and a revision to the iMac with updated specifications and new color options. Part of the keynote also focused on the release of Mac OS X Server, featuring a demonstration of the NetBoot feature, and QuickTime Streaming Server by presenting a large wall of 50 diskless iMacs all streaming videos from the same Power Mac G3. Connectix presented its Virtual Game Station software for emulating the PlayStation on PowerPC Macs, and Microsoft demonstrated Internet Explorer 4.5 Macintosh Edition.[25][26][27]
During Macworld in New York City, Jobs unveiled Apple's new consumer laptop, the
2000
Macworld 2000 in San Francisco featured the unveiling of the new "
During Macworld in New York City, Apple unveiled a new iMac revision with upgraded specifications and a new suite of color options, updated
2001
At the San Francisco show, Apple introduced iTunes, and iDVD, an upgraded Power Mac G4 and the PowerBook G4, their first widescreen portable.[34]
The New York show took place at the
2002
The Summer 2002 show took place in New York City with a keynote on Wednesday, July 17. The keynote speech introduced the 17-inch version of the iMac G4.
In October 2002, IDG World Expo announced plans to move the 2004 edition of the East Coast show to Boston. The day of that announcement, Apple declared its intent not to participate in the Boston Macworld Expo.
2003
The January keynote introduced the Safari web browser, AirPort Extreme, 12- and 17-inch PowerBooks. This show also saw the launch of the world's first interactive video CD-ROM, NightWatch.
In 2003, IDG World Expo renamed the New York trade show Macworld CreativePro Conference & Expo in an attempt to reach the creative market in the New York area.
Steve Jobs was absent from the Macworld keynote held in New York in July, which was instead delivered by Vice President of Product Marketing Greg "Joz" Joswiak.[37]
2004
Along with the usual show in San Francisco and the return to Boston, a Macworld Expo was held in Paris. At the Paris Expo, Apple's VP of marketing Phil Schiller introduced the new updated iMac featuring a PowerPC G5 processor and other various updates, notably, the integration of the logic board and optical drive with the display.
2005
The San Francisco show was held January 10–14.
During the show, IDG World Expos announced Macworld On Tour, a series of small conferences in various North American cities. An initial conference, in Kissimmee, Florida, was later canceled. No future announcements for Macworld On Tour have been made. IDG announces Macworld East cancelled that there would be no Macworld East 2006.
2006
In January 2006, Intel
2007
At Macworld 2007 (January 8–12),
IDG World Expo reported Macworld 2007 attendance as 45,572, a 19% increase over the previous year.[40]
2008
At Macworld 2008 (January 14–18), Steve Jobs introduced the
IDG World Expo reported that Macworld 2008 attendance increased 10% over the previous year.[41]
2009
The San Francisco show went on January 5–9, 2009.[41] On December 16, 2008, Apple announced that the 2009 conference will be the last in which the company would participate. The conference's keynote address was delivered by Apple's Senior Vice President of Product Marketing Phil Schiller, not Steve Jobs, as has been the custom for the past ten years.[42] Steve Jobs issued a press release stating that the reasons for his absence were health related, specifically citing a hormone imbalance.[43]
At Macworld 2009, Apple announced the release of
2010
On March 30, 2009, IDG World Expo announced that the conference would be moving from January (during which it had taken place for 25 years) to February. They also said:[44]
Macworld 2010 will further break from tradition by shifting the expo portion of the event to include a Saturday. The Expo now is scheduled to take place Thursday, February 11, through Saturday, February 13. This shift will provide all attendees, including full-time professionals, with more flexible times and convenient weekend access to the show floor. The Macworld conference sessions will take place Tuesday, February 9, through Saturday, February 13.
— IDG World Expo[44]
2011
The 2011 Macworld was held January 25–29, 2011.[45]
2012
The 2012 Macworld/iWorld was held January 26–28. Just before registration opened for the 2012 conference, Macworld announced that they would be changing the name to Macworld/iWorld in addition to broadening the focus to all iOS devices.[1][2]
2013
The 2013 Macworld/iWorld was held from January 31 to February 2, 2013.[citation needed]
2014
The 2014 Macworld/iWorld was held from March 27 to March 29, 2014.
2015
The 2015 Macworld/iWorld was scheduled to be held from March 12 to March 14, 2015,[46] but was cancelled by IDG. Any further Apple keynotes would now be hosted under the name Apple Event.
Culture
During the Expo's first two decades, it became legendary for the parties that coincided with it, frequently with open bars, lavish
Several years after the start of the Expo,
Robert Hess of MacWEEK was the original keeper of the Macworld Party List, which kept track of each leisure event after the show. Prior to his death in 1996, he reportedly requested Hoffman to maintain it; the list was subsequently renamed the Robert Hess Memorial Events List. The list shrank gradually as events became more sparse, and did not publish for the show in New York 2003, but has been published for subsequent San Francisco shows.
See also
References
- ^ a b Coldewey, Devin (25 October 2011). "Macworld Expo Metamorphosizes Into Macworld|iWorld". TechCrunch. Retrieved 21 November 2011.
- ^ a b Gamet, Jeff (26 October 2011). "Macworld Expo Gets New Name, Opens Registration". The Mac Observer. Retrieved 21 November 2011.
- ^ Hartlaub, Peter (2021-01-19). "Photos of the first Macworld in 1985, and why Steve Jobs was a no-show". San Francisco Chronicle. Retrieved 2021-12-14.
- ^ Dowling, Steve (2008-12-16). "Apple Announces Its Last Year at Macworld". Apple.com. Apple, Inc. Archived from the original on 2009-04-21. Retrieved 2009-03-19.
- ^ Chen, Brian X. (2008-12-16). "Jobs Won't Appear at Macworld — 2009 to Be Apple's Last Show". Wired Magazine. CondeNet. Retrieved 2009-03-19.
- ^ Kane, Yukari Iwatani (2008-12-17). "Apple CEO Will Skip Macworld Trade Show". The Wall Street Journal. Dow Jones & Company. pp. B5. Retrieved 2009-05-26.
- ^ "Chunkier sidekick to replace Jobs at Macworld". DoesWhat.com. 2008-12-16. Retrieved 2009-05-26.
- ^ "IDG cancels Macworld/IWorld 2015 conference, says show 'going on hiatus'".
- ^ Kilburn, Peggy. "What we've done". Retrieved 2009-04-26.
- ^ Fried, Ina (2005-09-16). "IDG pulls plug on Macworld Boston". ZDNet. CBS Interactive. Retrieved 2009-04-26.
- ^ Bobker, Steven (November 1987). "The Spirit of Boston '87". MacUser.
- ^ Jerry Borrell (April 1988). "What's in a show?". Macworld Magazine. pp. 47–54.
- ^ "Outbound taps notebook fever with Mac system". InfoWorld. August 5, 1991. p. 1.
- ISBN 978-1885073013.
- ^ Epler, Anita (August 7, 1995). "Apple's PCI risk". InfoWorld Magazine. pp. 1, 80.
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- ^ "Slicing and Dicing the Future of Apple". The New York Times. Retrieved 2021-05-09.
- ^ "Apple Formally Names Jobs as Interim Chief". The New York Times. September 17, 1997. Retrieved June 27, 2011.
- ^ a b "MacWorld Boston 1997 – Steve Jobs returns – Bill Gates appeares on-screen". Mac History. Oct 2010. Retrieved 19 Mar 2015.
- ^ a b "Microsoft to invest $150 million in Apple". CNET News. August 6, 1997. Archived from the original on 2011-11-11. Retrieved November 26, 2012.
- ^ "Microsoft, Apple Join Forces -- Disbelief, Boos Greet Today's Stunning Announcement At Macworld Expo". The Seattle Times. Retrieved 2021-05-09.
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- ^ "The Mac Observer--MACWORLD Expo New York 2001". www.macobserver.com. Retrieved 2018-01-14.
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External links
- Official website (new) (archived)
- Official website (old) (archived)
- Robert Hess Memorial Events List (archived)
- Every Steve Jobs Macworld keynote presentation 1997–2008 (video) (archived)
- About the first MacWorld Expo on Live2times 1985 (archived)
- Link to QuickTime stream of Macworld 2006 2006 audio-only (archived)
- Link to QuickTime stream of Macworld 2007 2007 audio-only (archived)
- Link to QuickTime stream of Macworld 2008 2008 audio-only (archived)