Stevenote
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Stevenote is a colloquial term for
The final Stevenote was delivered on June 6, 2011, when iCloud (Apple's cloud computing service) was announced. OS X Lion and iOS 5 were also announced on the same day. It was one of Jobs' last public appearances before his resignation as CEO on August 24 and death on October 5 of that year.
History
In late 1996, Apple purchased NeXT, and Jobs returned to Apple after an 11-year hiatus following his forced resignation from the company in 1985.[4] In mid-1997, he delivered a keynote address, with a detailed report on the company's status, featuring a satellite appearance by Microsoft CEO Bill Gates. Jobs announced a partnership with Microsoft with several key agreements which, according to him, would benefit Apple and allow it to recover from the prolonged decline of the early and mid-1990s. Two major announcements were made during the keynote: the next release of Microsoft Office (Office 98) would be developed for the Macintosh, and Microsoft's Internet Explorer would be the default web browser on Macintosh computers.[5] Despite heckling from the audience, Jobs explained why the partnership was favorable to Apple:
The era of setting this up as a competition between Apple and Microsoft is over, as far as I'm concerned. This is about getting Apple healthy, and this is about Apple being able to make incredibly great contributions to the industry to get healthy and prosper again.
— Steve Jobs, MacWorld Boston 1997 – Steve Jobs returns – Bill Gates appears on-screen, Mac History (6 August 1997), Christoph Dernbach
Jobs later gave keynote addresses at trade expositions and conferences at least once a year, in which he announced updates to Apple products or demonstrated new products and services.[6] Nearly every product upgrade or announcement in the next 13 years was made during a Stevenote. Among products so-announced were the original iMac all-in-one desktop computer in 1998, the clamshell iBook in 1999, the Mac OS X operating system in 2000, the iPod music player in 2001, the iPhone smartphone in 2007, and the iPad tablet in 2010.
Format
Stevenote addresses have usually been given at major
Jobs was known for donning the same uniform in nearly every keynote since 1998.
Notable Stevenotes
1998
At the 1998
1999
WWDC 1999 was opened by
At the August 31, 1999,
On October 5, 1999, Jobs said that Akio Morita of Sony had died two days earlier, announced the Mac OS 9 and described the nine internet power tools. Phil Schiller demonstrated Sherlock 2, Multiple Users, VoicePrint Password, Keychain, Encryption, Network Browser and Auto Updating. Jobs reviewed the Power Mac G4, showed a TV ad, and reviewed the Apple Cinema Display, PowerBook, and iBook. He announced the new iMac, and Schiller demonstrated the graphics card. Jobs introduced and demonstrated the iMac DV and iMovie, and showed three TV commercials.
Product introductions
- 1984: Macintosh
- 1996: Announced return to Apple
- 1997: Power Macintosh G3 and PowerBook G3
- 1998: iMac
- 1999: New connectivity
- 2000: Mac OS X (now known as macOS), Power Mac G4 Cube and PowerBook G4
- 2001: Launch of G3
- 2002: Mac OS X Jaguar and the discontinuation of Mac OS 9, the last Classic Mac OS
- 2003: iTunes Music Store
- 2004: iPod Mini and Mac OS X Tiger
- 2005: Mac Mini, iPod Shuffle, iPod Nano, and the Mac transition from PowerPC to Intel processors was announced
- 2006: The first iMac Core Duo and the MacBook Pro
- 2007: iPhone OS and launch of Mac OS X Leopard
- 2008: MacBook Air, iPhone 3G, and second-generation aluminum 13-inch MacBook and 15-inch MacBook Pro
- 2009: iPhone 3GS and Mac OS X Snow Leopard
- 2010: iPad, iPhone 4, and next-generation MacBook Air
- 2011: iPhone 4S with Siriwere presented in the first keynote by Tim Cook as CEO, the day before Jobs' death.
Notable keynotes after Jobs' death:
- 2012: iPod nano and iPod Touch.
- 2013: Redesigned
- 2014: Swift for OS X and iOS, redesigned OS X Yosemite, iPhone 6, Apple Watch, iPad Air 2 and iMac with Retina Display.
- 2015: .
- 2016: Renamed .
- 2017: New iPad Pros, all-new Apple Watch Series 3with Cellular.
- 2018: Apple Watch Series 4
- 2019: Apple Watch Series 5
- 2020: iPad Air, HomePod mini, iPhone 12 and iPhone 12 mini, iPhone 12 Pro and iPhone 12 Pro Max, the Apple M1 Chip, and the first Apple silicon Mac models of the MacBook Air, Mac Mini, and 13" MacBook Pro.[note 1]
"One more thing..."
A typical Stevenote began with Jobs presenting sales figures for Apple products and a review of products released during the past few months. He then presented one or more new products. Reminiscent of Peter Falk's Columbo, he typically feigned some concluding remarks, turned as if to leave the stage and turned back, saying "But there's one more thing".[11]
Some "One more thing..." segments featured:
Year | Location | Announcement |
---|---|---|
1998 | MacWorld SF | Apple's return to profitability |
1999 | MacWorld NY | Apple AirPort |
1999 | Seybold | 22-inch Apple Cinema Display |
1999 | Apple Special Event | iMac DV (including SE) and iMovie |
2000 | MacWorld SF | Aqua and CEO Jobs |
2000 | MacWorld NY | Power Mac G4 Cube |
2001 | MacWorld SF | PowerBook G4 |
2002 | MacWorld NY | iPod for Windows iMac G4 (17-inch model) |
2003 | WWDC | Power Mac G5 |
2003 | MacWorld | PowerBook G4 (12-inch aluminum model) |
2004 | MacWorld | iPod Mini |
2004 | WWDC |
30-inch Apple Cinema Display |
2005 | MacWorld | iPod Shuffle |
2005 | Press conference | iPod with video |
2006 | MacWorld | MacBook Pro |
2006 | Apple Music Event | iTunes movies, Apple TV and John Mayer performance |
2007 | WWDC | Safari for Windows beta |
2007 | Apple Music Event | iTunes WiFi Music Store
|
2008 | Apple Special Event | MacBook (aluminum unibody model) |
2009 | Apple Music Event | iPod Nano with video and speaker |
2010 | WWDC | FaceTime on iPhone 4 |
2010 | Apple Music Event | Apple TV with iOS |
2010 | Apple Special Event | MacBook Air revision |
2011 | WWDC | iTunes Match |
2014 | Apple Special Event | Apple Watch |
2015 | WWDC | Apple Music |
2017 | Apple Special Event | iPhone X |
2020 | Apple Special Event | Apple M1 Chip, and the first Apple silicon Mac models of the MacBook Air, Mac Mini, and 13" MacBook Pro.[note 2] |
2023 | WWDC | Apple Vision Pro |
See also
- Apple Inc. advertising
- List of Apple Inc. media events
- Apple Worldwide Developers Conference
- Macworld/iWorld
Notes
- ^ Due to the COVID-19 pandemic, all Apple Events were held virtually in different times throughout the year without any physical audience. The first event took place in September 15, 2020 for the new iPad Air and Apple Watches. The second event focused on the HomePod mini and iPhone 12 took place on October 13, followed by another Apple Event related to the new Apple Silicon Macs on November 10.
- ^ Unlike all other segments, this segment premiered as a standalone event alongside the other previous events that took place in September and October for other events. This segment premiered on November 10, 2020.
References
- ^ "The Very First 'Stevenote'". CHM. 2014-01-27. Retrieved 2022-08-29.
- ^ "Top of the Jobs: The Stevenote's greatest hits". the Guardian. 2008-12-17. Retrieved 2022-08-29.
- ^ Marshal, Katie (2007-05-23). "Apple seen unloading new MacBook Pros and (possibly) iMacs at WWDC". Apple Insider.
- ^ Hartmans, Matt Weinberger, Avery. "Steve Jobs would have been 65 on Monday. Here's how the late Apple CEO saved the company from disaster and set it on the path to a $1 trillion valuation". Business Insider. Retrieved 2022-10-07.
{{cite web}}
: CS1 maint: multiple names: authors list (link) - ^ Guglielmo, Connie. "A Steve Jobs Moment That Mattered: Macworld, August 1997". Forbes. Retrieved 2022-10-07.
- ^ Snell, Jason (June 29, 2016). "A look back at Steve Jobs' most colorful keynote moments". Macworld. Retrieved 2022-10-07.
- ^ Dalrymple, Jim (December 16, 2008). "Apple announces its last year at Macworld Expo, no Jobs keynote". Macworld. Retrieved 2022-10-07.
- ^ "IGlossary". Bloomberg. 7 October 2011. Archived from the original on 2011-10-07.
- ^ "Steve Jobs' black turtleneck reportedly explained in biography". The Los Angeles Times. 12 October 2011.
- ^ Estes, Adam Clark (2011-11-10). "The Booming Business of Selling Steve Jobs's Wardrobe". The Atlantic. Retrieved 2022-10-07.
- ^ Haynes, Natalie (23 January 2012). "Natalie Haynes's guide to TV detectives: #1—Columbo". The Guardian. Retrieved November 27, 2013.
External links
- Latest Keynote Videos Available at Apple.com
- Official Apple Keynotes Video podcast
- Every Apple Worldwide Developers Conference (WWDC) Stevenote videos from 1997 to 2011
- Every Apple Macworld Stevenote videos from 1997 to 2008
- Every Apple Special Event Stevenote videos Archived 2013-09-02 at the Wayback Machine from 1983 to 2011
- Every Seybold Stevenote videos Archived 2013-04-17 at the Wayback Machine from 1998 to 2001
- Every NeXT Stevenote videos Archived 2013-10-07 at the Wayback Machine from 1990 to 1996
- Apple Expo Paris Keynote 2003 (Pictures)
- Ars Technica's WWDC 2006 keynote bingo blog post - follow-ups 1, 2 and results,
- The Very First Stevenote