Magnetic Video

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Magnetic Video Corporation

Magnetic Video Corporation was a home video/home audio duplication service that operated between 1968 and 1982.

History

Magnetic Video Corporation was established by the co-founder

videocassette for consumer use. (Cartridge Television, Inc. preceded it in 1972 when it introduced the Avco Cartrivision
home VCR with a line of major motion pictures available for rent on the Cartrivision videocassette format. Cartrivision went off the market thirteen months after its debut.)

Magnetic Video is notable for its contribution to the birth of the modern-day

20th Century-Fox, which was then in financial difficulty, to license fifty of their films for home video release in VHS and Betamax
formats. Blay also established the Video Club of America in order to sell the titles directly to consumers by mail.

That same year,

George Atkinson bought one Betamax and one VHS
copy of each of the first 50 movie titles from Magnetic Video that were then being sold to the public and established the Video Station rental company from a storefront in Los Angeles. He charged $50 for an "annual membership" and $100 for a "lifetime membership," which provided the opportunity to rent the videos for $10 a day.

These 50 titles were:[1]

This and similar video stores were a success, and Magnetic Video took off, adding titles from the following companies in the next four years, in addition to continuing to release original titles from Fox:

The Magnetic Video project was such a success that it soon came over to the United Kingdom as "Magnetic Video UK" in 1978. Not long after, Magnetic Video branched into Australia, trading under "Magnetic Video Australia".[citation needed]

In March 1979, Fox purchased Magnetic Video, which was a small OTC traded public company (Blay was a major shareholder and Chairman). In January 1982, shortly after Blay's departure from the company, Fox reorganized Magnetic Video into

CBS/Fox Video
on June 18, 1982.

Magnetic Video Corporation famously opened its video releases with an animation of their logo and the words "MAGNETIC VIDEO CORPORATION" repeatedly scrolling upwards and mirrored in the background, and an announcement would come over the mellow guitar and horn music playing:

  • "By special arrangement with (movie studio name), Magnetic Video Corporation is proud to offer the following (major/classic) motion picture on videocassette."
  • "Magnetic Video, in cooperation with (movie studio name), is proud to offer the following feature on videocassette." (Alternate)

References