Marc Scarpa
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Marc Scarpa | |
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Born | September 25, 1969 New York City, United States |
Alma mater | School of Visual Arts |
Occupation(s) | Film director, producer, entrepreneur |
Website | www |
Marc Scarpa (born September 25, 1969, in New York City) is an American
among others.1990s
Agrippa – The Transmission
With the media attention from Beyond 2000, Scarpa was given the opportunity to produce a project called Agrippa - The Transmission. This new project was an offshoot project of Agrippa (a book of the dead), the 1992 literary and technology collaboration between artist Dennis Ashbaugh, author William Gibson, and publisher Kevin Begos, Jr.[10] For this project, the collaborators produced a book containing text that smudged when touched and photos of the genetic code of a fruitfly. An encrypted disc was included at the back of the book and automatically self-destructed after one reading. The participatory nature of the book ensured that no two readers would experience the book in the same way and the self-destructing disc would only be experienced by one person.
For Agrippa-The Transmission, the self-destructing disc's content was made available as a one-time transmission over the pre-web internet using 300 baud modems which dialed random and some select computers worldwide, and "transmitted" the file to those personal computers. Originally, 50 people received the transmission. Then over one-hundred thousand hacked the text once online. This translated into millions of viral viewers and numerous re-mix interpretations of the piece. Many support the notion that Agrippa - The Transmission is the first viral online
CNET
In 1995, Scarpa got the attention of former
Tibetan Freedom Concerts
Organized by the
Dozens of internet café locations around the world were utilized as gathering places for participants. They could hear high-quality audio and see real time still images pushed out in sync to create a flipbook video effect (JPEG push). They could also sign petitions, submit photos and chat online with each other and with the artists and fans on-site. Early Wi-Fi technology set up in action tents backstage and on the field at the event allowed for this connection. The unification of online and on-site communities has been a continued theme in Scarpa's work. In collaboration with the same event partners, Scarpa produced subsequent broadcasts for the 1997 and 1998 festivals respectively.[14]
New York City's Blue Room
In November 1997 New York City Mayor
Woodstock '99
Following in the steps of its elder sister festival of 30 years prior,
Townhall with President Clinton
On November 8, 1999, Scarpa produced and directed the first presidential Webcast with President
The Clinton Town Hall chat enabled viewers to send in questions and watch the proceedings simultaneously. In 2005, this participatory media event was inducted into the permanent collection of the
2000-2009
MySpace Live
At the turn of the century, Scarpa began producing under his new business moniker, Simply New. One of his first projects, which he co-created and directed, was a series for the popular social networking site
Paul Oakenfold
The first in the series and the first live broadcast on MySpace took place on November 18, 2006, at Club Space in Miami, Florida. Additional artists included Jonathan Peters, Sandra Collins and world-renowned visual artist Vello Virkhaus, immersive media artist V. Owen Bush and live visual performance artist Benton C Bainbridge. Members of the MySpace community were invited to submit videos during the six-hour experience which were then re-mixed on site by the visual artists, displayed live in the venue and incorporated the modified videos back into the broadcast to the online participants.[19]
Hosted by Renee Intlekofer and Shaina Fewell of Project MyWorld, user questions were answered by the dj's, performing artists and attendees live on camera using mobile phones provide by T-Mobile. Over 1 million participants worldwide experienced the first show and cemented Scarpa's participatory video aesthetic and use of social media.[20]
T.I. VS T.I.P.
The second installment Scarpa produced and directed in the MySpace Live series was T.I. and friends performing hits from his album "T.I. VS T.I.P."[21] On Wednesday, June 20, T.I. starred in an exclusive concert event for a crowd of 1800 people which was streamed to more than 1.5 million participants in two hours, making it another successful live broadcast for MySpace. The event was transmitted from Chicago's Riviera Theatre, T.I. was joined by special onstage guests: Twista, Lupe Fiasco, and DJ Drama, with hosts Nick Cannon and Aubrey O'Day from Danity Kane. Scarpa again employed similar participatory media techniques specifically utilizing crowd-sourced photography from the MySpace community. The images were then displayed as a slide show within the venue and projected on stage by inflatable artist Anakin Koenig with the images themselves being remixed by visual artist Holly Dagger and again incorporated the modified images back into the broadcast to the online participants.[22]
Projekt Revolution 2007
The Projekt Revolution tour was the brainchild of Linkin Park, and included a number of bands on two main stages over a 7-hour period. Myspace streamed the concert live on August 22 to over 2.5 million participants, which was hosted by Matt Pinfield. For this installment of the series, Scarpa utilized Nokia N95 mobile phones as live broadcasting cameras that he provided to six select fans that had been provided all-access to the concert to share their stories and experiences. This is the first known broadcast to mix both HD captured content with media provided by mobile phones in real time. The ensuing result for Scarpa was a real time documentary shot from a first person perspective, which he weaved in and out of the artist performances during the HD streaming broadcast.[19]
Oscar Night at Mr. Chow
The Leeza Gibbons Memory Foundation and
Special guests included: Laila Ali, Mel B, Michael Bublé, Wilson Cruz, Hilary Duff, Tony Hawk, Paris Hilton and many others.[25]
GRAMMY Live
Scarpa developed, produced and directed the
The online event festivities kicked off on January 29, 2010, two days prior to the awards night TV telecast, with The Recording Academy's Social Media Rock Star Summit hosted by
Scarpa cast TV/Web personality
2010-present
Earthday Live
Scarpa teamed up with the
To create the stream, Scarpa worked with Arqiva, which provided satellite news-gathering trucks, transponder time, teleport services, and live encoding. Highwinds delivered the live stream to network users in 48 states and 17 countries outside the US.
The events featured musical artists
In 2012, Scarpa completed his 4th live broadcast of Earthday Live!. He is also a member of the Global Advisory Committee[31] along with notable figures such as Al Gore, Martin Scorsese, Shaquille O'Neal and Leonardo DiCaprio.
Vidblogger Nation
In 2011 Scarpa, continued breaking new ground in participatory media with the launch of the first social TV network,
Incubus HQ Live
Scarpa collaborated with rock band
Events throughout the day and the nightly performances were streamed over the web from multiple points of view (professional and fan-held cameras alike) while participants from around the world shared in the experience through
Scarpa's multi-platform, real-time approach to the documentary format allowed Incubus and their fans to reflect on what the music had come to mean to them over time, its significance for them in the moment and its potential and possibility for the future.[39]
Due to overwhelming fan demand, a special DVD box set containing performances, interviews with the band members, archival footage and candid footage from over the course of Incubus HQ Live is set to be released in July 2012.[40]
The X Factor Digital Experience
For the U.S. launch of
Participants could start online with the streaming digital pre-show one hour prior to each live televised broadcast. Hosts Taryn Southern,[42] Jim Cantiello[43] and Dan Levy along with special guests (including judges Simon Cowell, L.A. Reid, Paula Abdul and Nicole Scherzinger), vlogger CourtneyPants, and participants from around the country discussed everything from their favorite performances to contestant's fashion and song choices. Participants could tweet questions live to the hosts and their guests and some fans were even selected to join the live-stream via Skype.[44]
As the pre-show ended, participants would engage in extended programming with their tablets during the broadcast and continue the discussion via exclusive content available through the Xtra-Factor App. They could read contestants' and judges' live tweets, tweet back their support and opinions, get exclusive access to backstage cameras, read song lyrics during performances, view galleries from past performances, learn about contestants' hometowns and even download contestants song choices as they were being performed.[45]
The participatory experience that Scarpa directed minimized the gap between The X Factor's live performances and the audience at home, making the audience participants in the program as opposed to passive viewers.
PGA's Digital VIP
Recently, Scarpa has been in charge of assembling the Producer Guild's Digital VIP and has been involved in putting on the Digital VIP Salon Event series. In this series many producers such as
PGA's Digital VIP Awards 2013
Scarpa put together the PGA Digital VIP's Awards ceremony that honored
, and more in 2013.PGA's Digital VIP Awards 2014
Scarpa participated in the PGA Digital VIP's annual ceremony that honored
TWCS 2ndScreen
In 2013, Scarpa partnered up with Mobovivo to create a 2nd Screen App for
Allstate Fan Fest 2014
On January 1, 2014, Scarpa directed and produced the livestream experience for the Imagine Dragons show at Allstate's annual Fan Fest in New Orleans. Imagine Dragons kicked off the new year with a concert before the annual Sugar Bowl game.[58][59]
Tell A Friend Get Covered
In late 2013, Scarpa became involved with a live broadcast for Covered California as the Executive Producer. This 6-hour live broadcast which was part of the 'Tell A Friend Get Covered' campaign was a partnership between traditional and non-traditional celebrities to encourage Americans to "Get Covered" by the Affordable Care Act.[60][61]
Discovery Channel's FinFest
Discovery Channel kicked off its 2014 Shark Week programming with the first-ever FinFest in Hermosa Beach, CA, a 2-day, 2-night party on the beach. Marc Scarpa produced and directed the live stream broadcast of the festival which included musical performances by Jimmy Buffett and the John Butler Trio performing live on a shark mouth-shaped stage, a 60-foot mechanical Sharkzilla which chomped various items on the hour, as well as shark trivia competitions and interviews. The webcast brought the festival experience to life for viewers at home by showcasing every segment of the event as they happened in real-time. Online participants were able to engage by voting on Facebook to determine the outcomes of various activities taking place on-site.[67][68]
Speaking engagements
Scarpa has been a featured speaker at
In 2023, Scarpa headed to NabShow New York to discuss Defiance Media’s approach to creating a custom virtual news Anchor, Raxana, and virtual studio for around-the-clock broadcast news. [71][72] He tells Nab Amplify “we are not here to destroy journalism; we are here to empower it”.[73]
Awards and recognitions
- 2007- The Marc A. Levey Distinguished Service Award presented by the Producers Guild of America
- 2010 - Webby Award for Best Event/Live Webcast - GRAMMY Live!
- 2012 - Cannes Bronze Lion for Branded Content and Entertainment - X Factor Pepsi Digital Preshow and Xtra Factor App
- 2012- Social TV Award for Best TV Show- Specific - X Factor Pepsi Digital Preshow and Xtra Factor App
- 2012- Social TV Award for Best Integration of Twitter - X Factor Pepsi Digital Preshow and Xtra Factor App
- 2012- Social TV Award for Best of Show - X Factor Pepsi Digital Preshow and Xtra Factor App
- 2012- Social TV Award for Best Special Entertainment - GRAMMY Live!
- 2013- Award for Distinguished Service to the Producers Guild of America New Media Council
- 2013- Mobile Excellence Award for Best 2nd Screen Experience for TV on Mobile or Tablet - GRAMMY Live!
- Producers Guild of America Digital VIP Committee Co-Chair (2010,2011,2012)[74][75][76][77][78]
- The Mobile Excellence Awards Executive Council (2013)[79]
- The Global Advisory Committee for the Earth Day Network Member (2011–present)[31]
- The GATE Leadership Council Member (2009–present)
- Interactive Media Emmys Blue Ribbon Panel Judge (2012)
- The Streamy AwardsBlue Ribbon Panel Judge (2012)
References
- ^ PAPERMAG: WORD UP! - Meet 'n' Greet: Marc Scarpa
- ^ TechCrunch: Participation-The Trend That is Bigger Than the Harlem Shake
- ^ The Silicon Alley Reporter 100: 10 Years Later, Where Are They Now? | Betabeat—News, gossip and intel from Silicon Alley 2.0
- ^ Media, DeFiance. "DeFiance Media". DeFiance Media. Retrieved 2024-02-16.
- ^ NATPE Speakers 2012
- ^ X-Summit Speakers 2012 Archived 2012-11-21 at the Wayback Machine
- ^ LET North America Speakers 2012 Archived 2012-11-21 at the Wayback Machine
- ^ Digital Hollywood Speakers Spring 2012 Archived 2013-01-16 at the Wayback Machine
- ^ Canadian Music Week Speakers 2013
- ^ The Agrippa Files » "The Transmission"
- ^ The Agrippa Files
- ^ Digital Video Pioneer: Marc Scarpa
- ^ 4 Ways Live and Digital Music Are Teaming Up to Rock Your World | Epicenter | Wired.com
- ^ World Peace, Economic, Trade, Democracy
- ^ Internet Evolution - Dialogue - Marc Scarpa, Producer & Director, MySpace Live!
- ^ "Welcome to Woodstock 1999! On the road to the show!". Archived from the original on 2008-08-31. Retrieved 2018-09-16.
- ^ Inverge :: the interactive convergence conference :: Portland, OR » Marc Scarpa Archived 2008-08-17 at archive.today
- ^ First Presidential Webcast, 'Online Town Hall With President William Jefferson Clinton,' Now Part of Clinton Presidential Library | Politics Blogs Archived 2013-02-04 at archive.today
- ^ a b Two new MySpace programs. ("MySpace Live!" and "Hey, Play This ...," )(online information services) – The Online Reporter
- ^ Inverge :: the interactive convergence conference :: Portland, OR » Marc Scarpa Presentation Topic Archived 2008-09-06 at archive.today
- ^ MySpace Live! T.I. vs TIP Video by marc - Myspace Video
- ^ T.I. new album T.I. VS T.I.P. in stores - Hip Hop Galaxy
- ^ Dare2Care 2011
- ^ Oscar Night at Mr. Chow Featuring Charice | Charice
- ^ "Leeza Gibbons Oscar Night - Press". www.leezagibbonsoscarnight.com. Archived from the original on May 31, 2010.
- ^ 3.8 Million Grammy Live Fans Can't be Wrong: Case Study - Streaming Media Magazine
- ^ a b 52nd GRAMMY Pre-Telecast To Stream Live | GRAMMY.com
- ^ Highwinds Streams Live Coverage of Earth Day On The National Mall | Highwinds Archived 2011-04-05 at the Wayback Machine
- ^ Ooyala Offers Live Video On Earth Day
- ^ Sting and John Legend Headlining Earth Day Concert in Washington, D.C. - Spinner
- ^ a b "Global Advisory Committee | Earth Day Network". Earthday.org. Retrieved 2014-08-04.
- ^ Vidblogger Nation
- ^ Vidblogger Nation- About
- ^ Incubus discuss weeklong series of LA shows- RollingStone.com
- ^ Buzzine-If Not Now, When? Michael Einziger Proudly Presents Incubus: Mark II Archived 2013-06-23 at the Wayback Machine
- ^ Incubus Launches New Album and US Concert Tour with Innovative Digital Campaign- Businesswire.com
- ^ Incubus: A New Story/
- ^ Incubus Streams Concerts, Fan Interaction for a Week
- ^ Rock Band Incubus Creates Multimedia Event to Connect with Fans- Streaming Media
- ^ Incubus HQ Live Anniversary- Incubushq.com Archived 2012-07-25 at the Wayback Machine
- ^ Factor' expands digital domain -Variety[permanent dead link]
- ^ "Taryn Southern: Getting Down with the X-Factor". Archived from the original on 2015-03-20. Retrieved 2012-07-10.
- ^ Jim Cantinello Joins The X Factor Team- MTV News
- ^ Why We Love the Pepsi Live Preshow - Xfactor.com
- ^ "X Factor app shows promise for the second screen - Lostremote.com". Archived from the original on 2012-09-30. Retrieved 2012-07-10.
- ^ "The X Factor: Second Screen Experience- NewTek". Archived from the original on 2012-05-30. Retrieved 2012-07-11.
- ^ Social-TV X Factor Viewers Are Incredibly Engaged -AdAge Media News
- ^ X Factor ratings surge for first live show
- ^ "Cannes Lion Branded Content and Entertainment Winners". Archived from the original on 2013-01-18. Retrieved 2012-07-10.
- ^ Why The X Factor Swept the Social TV Awards
- ^ "16th Annual Webby Awards Honorees for Interactive Advertising". Archived from the original on 2009-07-04. Retrieved 2012-07-10.
- ^ How Bob Evans Ended Mia Farrow's Marriage to Frank Sinatra
- ^ HPGA to Honor Ted Sarandos, Alfonso Cuaron and Rob Thomas at Digital V.I.P. Awards
- ^ PGA TO HONOR TED SARANDOS, ALFONSO CUARON AND ROB THOMAS AT DIGITAL V.I.P. AWARDS Archived 2014-04-21 at archive.today
- ^ PGA to Honor Ted Sarandos, Alfonso Cuaron and Rob Thomas at Digital V.I.P. Awards
- ^ Time Warner Cable SportsNet Launches Second Screen Experience for Live Los Angeles Lakers Game Telecasts
- ^ TWC SportsNet Launches Second Screen App for Lakers Games Archived 2014-02-09 at the Wayback Machine
- ^ Imagine Dragons show at Allstate Sugar Bowl will feature "hundreds of thousands" of cameras Archived 2014-02-01 at the Wayback Machine
- ^ Imagine Dragons show at Allstate Sugar Bowl VEVO
- ^ LOOP21, JOIN YOUTUBE'S TELL A FRIEND-#GETCOVERED ONLINE EVENT!
- ^ "Forget Milk, Got Health Insurance? Affordable Care Act Streams LIVE This Thursday (Watch Here, Too!)". Archived from the original on 2014-03-04. Retrieved 2014-03-03.
- ^ Obamacare Boosters to Hold 6-Hour Livestream Event to Promote Insurance Coverage
- ^ Obamacare Deploys Martial Artist, 'My Drunk Kitchen' Chef
- ^ Obamacare 'surge' persists into 2014 in some states
- ^ treadsocial, Tell A Friend Get Covered Archived 2014-03-04 at archive.today
- ^ "#GetCovered". Joy Valencia Music. 2014-01-16. Retrieved 2014-08-04.
- ^ "Shark Week's FinFest : Live from FinFest : Discovery Channel". Archived from the original on 2014-08-13. Retrieved 2014-08-13.
- ^ "Entertainment News: Movies, Music, TV and Books".
- ^ NATPE 2014 Access to Insight
- ^ Millennials in focus: A driving force behind second-screen uptake
- ^ "AI Virtual Humans in Broadcast News - 2023 NAB Show New York". nabny23.mapyourshow.com. Retrieved 2024-02-16.
- ^ "That. Was. Amazing". 2023 NAB Show New York. Retrieved 2024-02-16.
- ^ "Here's Your Virtual Anchor for the Nightly News". NAB Amplify. Retrieved 2024-02-16.
- ^ "Honorees Announced For 'DIGITAL V.I.P' - Producers Guild of America". Producersguild.org. Retrieved 2014-08-04.
- ^ "Digital 25: Leaders in Emerging Entertainment - 2011 - Producers Guild of America". Producersguild.org. 2014-04-08. Retrieved 2014-08-04.
- ^ "THE PRODUCERS GUILD OF AMERICA IN ASSOCIATION WITH VARIETY HONORS THE 2010 "DIGITAL 25" - Producers Guild of America". Producersguild.org. 2010-09-23. Retrieved 2014-08-04.
- ^ "All About Live Streaming". YouTube. 2014-04-15. Archived from the original on 2021-12-21. Retrieved 2014-08-04.
- ^ "Digital VIP Salon: YouTube Stars". YouTube. Archived from the original on 2021-12-21. Retrieved 2014-08-04.
- ^ "The Mobile Excellence Awards – About". Mobilexawards.com. Archived from the original on 2013-09-29. Retrieved 2014-08-04.
- ^ http://music.allaccess.com/axs-tvs-six-episode-original-music-series-breaking-band-with-donovan-leitch-dave-navarro-moby-and-more-premieres-on-sunday-january-24th/ DeRosa, Nicole. [1] AXS TV's Six Episode Original Music Series "Breaking Band with Donovan Leitch, Dave Navarro, Sebastian Bach, Moby - Premieres on Sunday January 24th All Music Access, Los Angeles, 7 January 2016