Mark C. Rosenthal

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Mark C. Rosenthal
Alma mater
  • Katz Media Group

    • Mark C. Rosenthal

    Interpublic, Spot Runner
    , and, most recently, the Katz Media Group.

    Career

    Rosenthal began his career in 1980 working at

    CMT (among others) to its list of properties.[6]

    In July 2004, he resigned his post at MTV Networks.

    colon cancer.[10] In October 2006, IPG made the decision to dissolve Interpublic Media, and Rosenthal helped with the transition until leaving IPG at the end of 2006.[11]

    In April 2007, Rosenthal was asked to join the board of CNET.[12] The following April, he was hired by Spot Runner to become vice chairman and president of that company's media platforms.[13] At the company, Rosenthal oversaw the media-buying platform known as Project Malibu. In July 2009, he left Spot Runner to become the CEO of Current TV. Rosenthal had been on the company's board of directors for 4 years before his appointment to CEO.[14] During his time at Current, Rosenthal oversaw a shift in content, opting for more long-form and investigative programming focusing on news analysis, political commentary, and documentaries.[15][16] He was also responsible for recruiting Keith Olbermann to the network.[17] In May 2011, Joel Hyatt, who co-founded Current with Al Gore and had been the company's CEO prior to Rosenthal, became co-CEO with Rosenthal. Rosenthal left Current two months later.[18]

    In September 2013, Rosenthal was appointed as the CEO of the Katz Media Group which is owned by iHeartMedia.[19] At the time, the company represented over 3,000 radio stations and over 700 TV stations in the U.S. and Canada.[20] In 2015, Rosenthal oversaw the creation of the first programmatic advertising platform for radio using Jelli technology called "Expressway".[21] He ultimately decided to leave his post as CEO of Katz in March 2017, but stayed on at iHeartMedia in an advisory role.[22]

    Rosenthal is also on the Board of Trustees for Kenyon College[23] and is on the board of directors for Jazz at Lincoln Center[24][25] and The Public Theater.[26]

    References

    1. ^ "Long-Time Media Executive, Mark Rosenthal, Named CEO of Katz Radio Group". BusinessWire. September 4, 2013. Retrieved June 5, 2018.
    2. ^ "Interpublic Group of Cos Inc (IPG:New York)". Bloomberg. Retrieved June 5, 2018.
    3. ^ a b Creamer, Matthew (May 12, 2005). "IPG HIRES MARK ROSENTHAL TO HEAD MEDIA OPERATIONS". Ad Age. Retrieved June 5, 2018.
    4. ^ "MTV Networks Names Mark Rosenthal President". Los Angeles Times. August 2, 1996. Retrieved June 5, 2018.
    5. ^ Atwood, Brett (August 10, 1996). "Rosenthal New MTV Prez/COO; BET Cuts Clips, Adds Programs". Billboard. Retrieved June 5, 2018.
    6. ^ a b Day, Julia (July 21, 2014). "MTV boss takes key role at Viacom". The Guardian. Retrieved June 5, 2018.
    7. ^ Hay, Carla (July 31, 2004). "McGrath Ascends at MTV". Billboard. Retrieved June 5, 2018.
    8. ^ Mcclellan, Steve (May 16, 2005). "IPG Takes Unexpected Turn With Media CEO Selection". AdWeek. Retrieved June 5, 2018.
    9. ^ Mcclellan, Steve (October 16, 2006). "IPG Preps Media Changes". AdWeek. Retrieved June 5, 2018.
    10. ^ Mcclellan, Steve (July 18, 2006). "IPG's Media Chief Takes Leave". AdWeek. Retrieved June 5, 2018.
    11. ^ Mcclellan, Steve (October 23, 2006). "It's Back To The Future For IPG's Media Shops". AdWeek. Retrieved June 5, 2018.
    12. ^ "Former Interpublic Media Chief Rosenthal Joins CNET Board". MediaPost. April 27, 2007. Retrieved June 5, 2018.
    13. ^ Szalai, Georg (April 15, 2008). "Spot Runner taps former MTV president". The Hollywood Reporter. Retrieved June 5, 2018.
    14. ^ Morrissey, Brian (July 17, 2009). "Spot Runner Loses Key Exec to Current Media". AdWeek. Retrieved June 5, 2018.
    15. ^ Levine, D.M. (July 28, 2011). "Current TV's CEO Out". AdWeek. Retrieved June 5, 2018.
    16. ^ Lauria, Peter (October 12, 2010). "Current TV Plans Its Future With Vanguard as the Template". Daily Beast. Retrieved June 5, 2018.
    17. ^ Lieberman, David (July 28, 2011). "UPDATE: Current TV CEO Mark Rosenthal Departs After Power-Sharing Arrangement Collapses". Deadline. Retrieved June 5, 2018.
    18. ^ Levine, D.M. (July 28, 2011). "Two CEOs One Too Many for Current TV". AdWeek. Retrieved June 5, 2018.
    19. ^ "Katz Radio Group Appoints Mark Rosenthal as CEO". Billboard. September 4, 2013. Retrieved June 5, 2018.
    20. ^ Siegel, Fern (September 4, 2013). "Katz Radio Taps Rosenthal As CEO". MediaPost. Retrieved June 5, 2018.
    21. ^ "With Katz and Horizon, Programmatic Spots Go Live". InsideRadio. September 18, 2015. Retrieved June 5, 2018.
    22. ^ Jacobson, Adam (March 9, 2017). "Mark Rosenthal Replaced As Katz Media CEO". Radio + Television Business Report. Retrieved June 5, 2018.
    23. ^ "Kenyon College - Board of Trustees". Kenyon College. Retrieved June 29, 2018.
    24. ^ "Audrey's Society Whirl: Trio of Titan Jazz Greats Inducted Into Jazz at Lincoln Center's Ertegun Jazz Hall of Fame". Electronic Urban Report. July 2, 2013. Retrieved June 29, 2018.
    25. ^ "Jazz at Lincoln Center - Leadership". Jazz at Lincoln Center. Retrieved June 29, 2018.
    26. ^ "Board of Trustees". The Public Theater. Retrieved June 29, 2018.
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